Advertising Empire
Book description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture.
David Ciarlo offers an innovative…
Why read it?
1 author picked Advertising Empire as one of their favorite books. Why do they recommend it?
Full with arresting interpretations of visual material, this book shows how modern advertising subtly influenced racist templates. The prose is carefully-wrought and elegant. The dissection of racist images is done with patience and subtlety. And in the process, we learn how, in the age of high imperialism, advertising reinforced ordinary racism and white supremacy became a default position.
From Helmut's list on Imperial Germany before World War I.
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