From Alex's list on social entrepreneurship and why it is so important.
I love all four of this Nobel Peace Prize laureates' books, including his first (Banker to the Poor) that I helped edit, but this one is the best of them all. He describes his vision of a new economy that is driven by social businesses – companies that are created to drive social change, through a business strategy. By the time this book came out, he had multiple successful examples of this new hybrid model to describe to the reader – and he does so in a succinct and highly compelling way. Importantly, he explains how his model is distinct from not only traditional nonprofits but also from social enterprises funded by impact investors.
Why should I read it?
What is this book about?
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business , Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.