Here are 97 books that Priceless fans have personally recommended if you like
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Most of my books (101 Philosophy Problems, Wittgenstein's Beetle, Critical Thinking for Dummies, and so on) are on thinking skills, in the broad sense. However, I'm always a bit uncomfortable when I'm presented as an expert on thinking, as people tend to imagine I must have some brainy strategies for thinking better when my interest is also in the ways we "think badly." Because logic is really a blunt tool, compared to the brilliant insights that come with intuition. Yet how do you train your intuition? So the books I've chosen here are all ones that I've found don't so much tell you how to think, but actually get you thinking. And that's always been my aim in my books too.
Raymond Smullyan is a riddler, a puzzler, well-known for various Knights and Knaves puzzles, a type of logic game where some characters can only answer questions truthfully, and others only falsely. However, I recommend this book as here he offers not only logical tricks but many insights too. One section offers the World's shortest explanation of Gödel's theorem which is a magnificent achievement but frankly, reminds me why I like long explanations sometimes.
Basically, this is an examination of boolean logic, which is (rather boringly) a branch of algebra in which all operations are either true or false, and relationships are expressed with logical operators such as and, or, or not. So it’s serious stuff, but also pretty funny along the way.
"The most original, most profound, and most humorous collection of recreational logic and math problems ever written." — Martin Gardner, Scientific American "The value of the book lies in the wealth of ingenious puzzles. They afford amusement, vigorous exercise, and instruction." — Willard Van Orman Quine, The New York Times Book Review If you're intrigued by puzzles and paradoxes, these 200 mind-bending logic puzzles, riddles, and diversions will thrill you with challenges to your powers of reason and common sense. Raymond M. Smullyan — a celebrated mathematician, logician, magician, and author — presents a logical labyrinth of more than 200…
I have lived a life filled with diverse life experiences and have encountered people in very different professions who could think effectively and deeply understand topics unrelated to their profession. My life changed for the better when I finally started to develop a deep understanding of math, which empowered me to believe that I could develop a deep understanding of things I encountered. However, this change did not occur in me until my late twenties. My current passion is to empower people to think more effectively early in their lives.
I love how it provides a wonderful historical perspective on how striving for a deeper understanding of a relatively simple concept (the ratio of the circumference of a circle to its diameter) led to advances in mathematics. I particularly enjoy the ride the author takes us on through the generations of great mathematicians and their contributions to the history of π.
I strongly echo the book's closing paragraphs, emphasizing the importance of free and effective societal thinking. “Destroy it! Is what the Soviet censor screams when he sees a copy of Orwell’s 1984.” (see the next book on my list.)
The history of pi, says the author, though a small part of the history of mathematics, is nevertheless a mirror of the history of man. Petr Beckmann holds up this mirror, giving the background of the times when pi made progress -- and also when it did not, because science was being stifled by militarism or religious fanaticism.
As far back as I can remember, I’ve spent a lot of time worrying about things like why there is something instead of nothing, why we can remember the past but not the future, and how consciousness arises. Although I’m a professor of economics, I take such things seriously enough to have published some papers in philosophy journals, and even a whole book about philosophy called The Big Questions. These are some of the books that sharpened my thinking, inspired me to think more deeply, and convinced me that good writing can render deep ideas both accessible and fun.
I vividly remember reading this book some years ago. You probably don’t remember it at all, even if you’re going to take my advice and read it tomorrow. That’s pretty odd when you think about. Why should we remember the past but not the future?
It does no good to echo platitudes like “the future hasn’t happened yet”. You could as well say “the past is already over”, which is equally true and equally irrelevant. The laws of physics tie the past to the present and the future to the present in exactly the same way. Any process that can run one direction in time can run in the other. So if the past can leave imprints on our memory, why can’t the future?
David Albert wants to make you appreciate the question, and then he wants to tell you the answer. Albert is that rarest of birds: A philosopher…
This book is an attempt to get to the bottom of an acute and perennial tension between our best scientific pictures of the fundamental physical structure of the world and our everyday empirical experience of it. The trouble is about the direction of time. The situation (very briefly) is that it is a consequence of almost every one of those fundamental scientific pictures--and that it is at the same time radically at odds with our common sense--that whatever can happen can just as naturally happen backwards.
Albert provides an unprecedentedly clear, lively, and systematic new account--in the context of a…
I’m a freelance science reporter and Contributing Writer at The New Yorker, with degrees in cognitive neuroscience and science writing. Growing up, I wanted to understand the fundamental nature of the universe—who doesn’t?!—and grew interested in physics, before realizing our only contact with outside reality (if it exists) is through consciousness. Today I cover psychology and artificial intelligence, among other topics. Can machines be conscious? I don’t know. Why does consciousness exist at all? I don’t know that either. But if there’s anything at all that’s magic in the universe, it’s consciousness.
We tend to picture an observer inside our heads experiencing consciousness as if watching a movie. But that just pushes explanation back a level: What’s inside that observer? The prolific philosopher Daniel Dennett dismantles many common intuitions about awareness, showing them to be illusions hiding the intricate and deceptive mechanics of the mind and brain. This was one of the first books on consciousness I read. I don’t agree with everything Dennett has to say on the matter, but he’s a great guide to think with.
In Consciousness Explained, Daniel C. Dennett reveals the secrets of one of the last remaining mysteries of the universe: the human brain.
Daniel C. Dennett's now-classic book blends philosophy, psychology and neuroscience - with the aid of numerous examples and thought-experiments - to explore how consciousness has evolved, and how a modern understanding of the human mind is radically different from conventional explanations of consciousness.
What people think of as the stream of consciousness is not a single, unified sequence, the author argues, but 'multiple drafts' of reality composed by a computer-like 'virtual machine'.
I am a philosopher who is especially interested in relating philosophy to everyday life. So I like to ask–and try to answer– questions such as: Why is frugality considered a moral virtue? Are there times when rudeness is justified? What makes some kinds of work shameful? I earned my Ph.D. in philosophy from the University of Texas at Austin and am currently a Professor of Philosophy at Alfred University in Alfred, New York.
This is an entirely different kind of book to those listed above. From 1990 to 1996 Amy Dacyczyn, a self-styled "frugal zealot," put out a monthly newsletter, The Tightwad Gazette. It contained all sorts of tips, tricks, strategies, and advice on how to pinch pennies. This book brings all her articles together in a single volume. For anyone committed to living simply–which usually means living cheaply–it is a goldmine. True, not all her recommendations met with my family's approval: mixing real maple syrup 50-50 with fake maple syrup received multiple thumbs down. But browsing through it is great fun, and on almost any page you'll find a salutary reminder of how you could be more frugal. And as we all know, frugality is associated with wisdom and with happiness.
At last—the long-awaited complete compendium of tightwad tips for fabulous frugal living!
In a newsletter published from May 1990 to December 1996 as well as in three enormously successful books, Amy Dacyczyn established herself as the expert of economy. Now The Complete Tightwad Gazette brings together all of her best ideas and thriftiest thinking into one volume, along with new articles never published before in book format. Dacyczyn describes this collection as "the book I wish I'd had when I began my adult life." Packed with humor, creativity, and insight, The Complete Tightwad Gazette includes hundreds of tips for anyone…
Baby names are my profession and my obsession. Back when I was naming my own children, I found that the standard dictionaries didn’t capture what makes names so individual and so meaningful. So I set out to write the name book I had wanted to read: a real-world guide rooted in style, trends, culture, and history. I also focused on the decision-making process itself, which is a growing challenge in our era of information overload. An effective guide helps cut through the chaos, freeing you to enjoy the excitement of the journey ahead.
You are about to enter another dimension: a dimension not only of love and responsibility but of consumer goods. You have a lot of shopping decisions ahead of you, many in categories that will be completely unfamiliar to you. Before getting lost in the aisles of a superstore or allowing the hundreds of stroller models on Amazon to plunge you into despair, start with this book. It will walk you through the major types of baby gear and help you understand what factors do and don’t matter.
America's best-selling and best-loved guide to baby gear is back with an updated and revised edition!
Yes, a baby book that actually answers the big question about having a baby: How am I going to afford all this?
With the average cost of a baby topping $7400 for just the first year alone, new parents need creative solutions and innovative ideas to navigate the consumer maze that confronts all parents-to-be. Baby Bargains is the answer!
Inside, you’ll discover:
• BEST BET PICKS for cribs, car seats, strollers, high chairs, diapers and more!
Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.
This textbook is scientifically grounded but highly readable. This book offers an information-processing perspective to help us get inside the head of the consumer and to understand how attention, memory, judgment, and inference processes operate in concert to influence consumer decision making. Consumers are frequently unaware of these influences on their thinking and reasoning.
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications.
CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical…
Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.
This book covers an often-overlooked aspect of finding a market and customers, users, or players for your game.
Tribes are the drivers of the traction you will need on social media and the impact your vision will have on your community. I love the case studies in this book, covering a global stage of BDSM through to the British Royal Family.
This book taught me the value of nurturing and caring for the diverse communities we serve.
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates…
I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.
In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.
I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.
Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
“If someone believes that their shoes make them jump higher or run faster…who is to say they don’t?”
This is one of the many quotes and insights from Blindsight that will help you understand how brands and the brain overlap and can create a virtuous cycle when they are allowed to influence each other. The brain gets what it expects, and when you apply this to your branding while layering in personal identity, amazing things can happen.
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they've been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into…
