Priceless
Book description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin…
Why read it?
1 author picked Priceless as one of their favorite books. Why do they recommend it?
Would you guess that the average daily temperature in San Francisco is above or below 558 degrees Fahrenheit?
I'm going to assume you guessed "below", because that's the right answer and absolutely everybody gets it right.
Now---what would you guess is the actual average daily temperature in San Francisco? If you are like just about everybody, your guess right now is quite a bit higher than the guess you’d have made a minute ago, before you saw my first (entirely ludicrous) question. This well-documented effect persists even when subjects are told about it and warned not to fall prey to…
From Steven's list on the biggest questions.
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It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…
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