Why are we passionate about this?
We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers.
Anne and Paul's book list on making a difference in public relations
Why did Anne and Paul love this book?

Here we are in the world of the metaverse. So many public relations books are about what the practice looks like now. This one is different. It’s inviting us to look at what the world will look like when just about everything is infused with AI and total sensory immersion is commonplace. It invites us to look at how public relations can harness these technologies and the power they will give us to develop incredible knowledge about people, build deep relationships and emotional connections. If so inclined, we could manipulate people without them even knowing it. For me this was a wake-up call to the profession. We can’t just be seduced by the shiny tools of technology, but need to step back and reflect on their ethical implications.
1 author picked Strategic Communication and AI as one of their favorite books, and they share why you should read it.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism.…