Why am I passionate about this?
I’m a law professor and the son of a very well-dressed man. My father was a university Dean, a community organizer, a Presbyterian minister, and a social worker. But he also trained as a tailor and knew clothing—both how it is (or should be) constructed and also how it communicates. I became interested in the importance of clothing because of his influence. Then, in law, I noticed a lot of disputes that involved clothing: high school dress codes, workplace dress codes, dress codes used on public transportation. I wanted bring these two together to give a better idea of why we still fight and struggle over clothing.
Richard's book list on how fashion shaped our history
Why did Richard love this book?
Written by the great French semiotician, this book applies the semiotic method to symbolism of fashion. People often say that fashion is like a language, but Barthes actually explains precisely how it symbolizes. He explains how fashion is a symbolic system that includes not only clothing itself, but also representations of clothing in text and image, fashion magazines, films, and other depictions that anchor the meaning of sartorial symbols.
1 author picked The Fashion System as one of their favorite books, and they share why you should read it.
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."