The Fashion System
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society…
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Written by the great French semiotician, this book applies the semiotic method to symbolism of fashion. People often say that fashion is like a language, but Barthes actually explains precisely how it symbolizes. He explains how fashion is a symbolic system that includes not only clothing itself, but also representations of clothing in text and image, fashion magazines, films, and other depictions that anchor the meaning of sartorial symbols.
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