Why did I love this book?
A major divergence in the nature of elite men's and women’s clothing styles took place in the eighteenth century that symbolized a new understanding of both femininity and French national identity. The fancy dress men wore at court transformed into the sober black suit of the male professional, while women’s clothing became increasingly ornate, fussy, and “feminine” in the modern understanding of the term. Jones links fashion and gender systems to social, cultural, and economic practices—including the rise of consumer culture—and demonstrates why the study of fashion and sexuality are far from frivolous.
1 author picked Sexing La Mode as one of their favorite books, and they share why you should read it.
The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this 'vulgar' obsession with 'tawdry finery', declaring it…
