Why am I passionate about this?
As a child (and budding feminist), I inhaled historical fiction about queens and other formidable women. This led to my scholarly interest in female power and authority. Aristocratic women had meaningful political influence in Old Regime France through family networks and proximity to power. However, with the French Revolution of 1789, women’s exclusion from political power (and the vote) was made explicit. This led me to examine the tools women had to accumulate political and social capital, including beauty and the control of fashion. We need to take the intersection of beauty, fashion, and politics seriously to understand the operation of power in both history and the modern world. The books I chose privilege my own interest in eighteenth-century France, but have a broader significance. And they are all really fun to read!
Christine's book list on the beauty and the politics of fashion
Why did Christine love this book?
Women have long used face paint, hair dyes, and perfumes, despite the health risks associated with them. Martin skillfully analyzes the ambivalence women feel towards cosmetics, pushed by marketers who play on their desire to be beautiful, while moral philosophers attack the vanity and corrupting effects of artifice. The Age of Enlightenment introduced the paradox that still exists today: women are supposed to be “naturally” beautiful, but marketers convince us that beauty requires cosmetics to enhance our “natural” beauty. Like fashion, beauty is a commodity with political overtones.
1 author picked Selling Beauty as one of their favorite books, and they share why you should read it.
Morag Martin's history of the cosmetic industry in France examines the evolution of popular tastes and standards of beauty during the late 18th and early 19th centuries. As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style. Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against…