Why am I passionate about this?
I am a business and technology journalist with a particular interest in mobility startups. I penned my book after purchasing an EV from startup Better Place, only to discover the company was nearly bankrupt. How did I miss that? I’m supposed to be able to do due diligence! I started writing about cars as a reporter for the Advanced Interactive Media Group. I’m a regular contributor to The Jerusalem Post and Israel21c and have also ghostwritten four business books. Before I wrote about tech, I was starting companies: My own Internet publishing startup, Neta4, raised $3.2 million in 1998. I received my B.A. in Creative Writing from Oberlin College.
Brian's book list on future entrepreneurs of business and tech
Why did Brian love this book?
Long before Yuval Noah Harari became one of the world’s leading philosophers and a best-selling pundit, he was a professor at the Hebrew University of Jerusalem, where his “Brief History of Humankind” was a popular course. Harari presented what would eventually become this book as a series of online videos, which is how I first experienced his work. The book is even better.
How does this relate to business and entrepreneurship? If you’re going to build a business, it's critical to understand human nature. And what better way to understand human nature than through learning how humans have behaved from the beginning of time until today.
22 authors picked Sapiens as one of their favorite books, and they share why you should read it.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…