Fans pick 87 books like Web3

By Alex Tapscott,

Here are 87 books that Web3 fans have personally recommended if you like Web3. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Carol M. Glen Author Of Controlling Cyberspace: The Politics of Internet Governance and Regulation

From my list on understanding the internet and how it is governed.

Why am I passionate about this?

I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.    

Carol's book list on understanding the internet and how it is governed

Carol M. Glen Why did Carol love this book?

In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.

I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.

Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit. 

By Tim Wu,

Why should I read it?

8 authors picked The Attention Merchants as one of their favorite books, and they share why you should read it.

What is this book about?

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…


Book cover of The Internet in Everything: Freedom and Security in a World with No Off Switch

Aram Sinnreich Author Of The Secret Life of Data: Navigating Hype and Uncertainty in the Age of Algorithmic Surveillance

From my list on books about data that will blow your mind.

Why am I passionate about this?

I can’t explain my lifelong fascination with the strange dance between culture, power, and technology. Maybe it’s because I grew up as a math whiz with a deep love of music or because I read too much sci-fi under my blanket by flashlight when I should have been getting my beauty sleep. I was lucky to become friends with Jesse Gilbert at the age of 14 - we goaded each other into spending our lives researching, writing about, and playing with tech in a cultural context. We wrote this book together as a way to bring our decades-long dialogue into the public eye and invite a wider range of people to participate in the conversation.

Aram's book list on books about data that will blow your mind

Aram Sinnreich Why did Aram love this book?

Full disclosure: Laura DeNardis is a good friend and former colleague of mine. But I was a fan before I was a friend, and thus far, The Internet In Everything is her crowning achievement, so I feel very comfortable listing it here as an absolute must-read.

When Laura told me she was going to write this book, my first thought was, “I wish I’d thought of that!” and my second thought, a nanosecond later, was, “Thank goodness I didn’t because she’ll do it a million times better.”

DeNardis is the reigning monarch of Internet Governance Studies, meaning she researches all the weird laws, policies, technologies, businesses, agencies, and practices that have built the internet and keep it ticking. You’d think the subject would be boring or impenetrable to us mere mortals, but her genius is in making it not only understandable but downright fascinating.

She understands the internet the way…

By Laura DeNardis,

Why should I read it?

2 authors picked The Internet in Everything as one of their favorite books, and they share why you should read it.

What is this book about?

A compelling argument that the Internet of things threatens human rights and security

"Sobering and important."-Financial Times, "Best Books of 2020: Technology"

The Internet has leapt from human-facing display screens into the material objects all around us. In this so-called Internet of things-connecting everything from cars to cardiac monitors to home appliances-there is no longer a meaningful distinction between physical and virtual worlds. Everything is connected. The social and economic benefits are tremendous, but there is a downside: an outage in cyberspace can result not only in loss of communication but also potentially in loss of life.

Control of this…


Book cover of How The Internet Really Works: An Illustrated Guide to Protocols, Privacy, Censorship, and Governance

Carol M. Glen Author Of Controlling Cyberspace: The Politics of Internet Governance and Regulation

From my list on understanding the internet and how it is governed.

Why am I passionate about this?

I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.    

Carol's book list on understanding the internet and how it is governed

Carol M. Glen Why did Carol love this book?

I love this book because it describes how the internet works, as well as the fundamentals of its governance, in cartoon form.

Catnip the Cat helps readers understand complex topics in a non-technical way. What’s not to love about that? While this might sound frivolous, the authors have very solid credentials. I recommend this book because it is both highly informative and fun!

By Article 19,

Why should I read it?

1 author picked How The Internet Really Works as one of their favorite books, and they share why you should read it.

What is this book about?

A Cat's Guide to Internet Freedom is a comic book-like introduction to the technical side of the internet, narrated by a cute cat character. The book contains playful illustrations and concise explanations detailing transport protocols and basic internet infrastructure as well as larger technological concepts like security and privacy, algorithms, and Internet infrastructure governance. Readers will gain enough technical understanding to become knowledgeable about digital privacy concerns that affect every internet user.


Book cover of The Race between Education and Technology

Jonathan Rothwell Author Of A Republic of Equals: A Manifesto for a Just Society

From my list on why some people tend to be richer or poorer.

Why am I passionate about this?

Inequality and fairness are basic issues in human conflict and cooperation that have long fascinated me. Growing up in Louisville, Kentucky, I was confronted with the extreme racial segregation of schools and neighborhoods. My Catholic upbringing taught me to cherish the cardinal virtues of justice, wisdom, courage, and temperance, and my education in political economy taught me that markets can fairly and efficiently allocate resources, when legal power is evenly shared. My formal education culminated in a Ph.D. in Public Affairs from Princeton University, which led me to my current roles: Non-resident Senior Fellow at the Brookings Institution and Principal Economist at Gallup. I care deeply about the social conditions that create cooperation and conflict.

Jonathan's book list on why some people tend to be richer or poorer

Jonathan Rothwell Why did Jonathan love this book?

To understand why some workers are paid more than others, you have to understand how skills are valued and rewarded in the labor market, and how that has changed, as the economy has evolved.

Focused on the United States, Katz and Goldin provide a sweeping overview of how education leads to skills and income, drawing on the most well-established theories in economics. It misses some important causes of inequality, but is essential for understanding the one of the deepest economic forces governing wages: the supply and demand of human capital.

By Claudia Goldin, Lawrence F. Katz,

Why should I read it?

1 author picked The Race between Education and Technology as one of their favorite books, and they share why you should read it.

What is this book about?

This book provides a careful historical analysis of the co-evolution of educational attainment and the wage structure in the United States through the twentieth century. The authors propose that the twentieth century was not only the American Century but also the Human Capital Century. That is, the American educational system is what made America the richest nation in the world. Its educational system had always been less elite than that of most European nations. By 1900 the U.S. had begun to educate its masses at the secondary level, not just in the primary schools that had remarkable success in the…


Book cover of Great by Choice

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Good to Great is one of the best business books written, but it doesn't tell the full story. While Collins has other books, the most important companion to my prior recommendation is Great By ChoiceReally, these books should be seen as a Part 1 and a Part 2.

The elements in this book are every bit as important–specifically, the "20 Mile March" piece is one that continues to resonate with me. More battle-tested wisdom from one of the world's greatest business scholars.

By Jim Collins, Morten T. Hansen,

Why should I read it?

2 authors picked Great by Choice as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

THE NEW STUDY
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced…


Book cover of The Imagineers of War: The Untold Story of DARPA, the Pentagon Agency That Changed the World

Michael Belfiore Author Of The Department of Mad Scientists: How DARPA Is Remaking Our World, from the Internet to Artificial Limbs

From my list on DARPA, America’s mad scientist agency.

Why am I passionate about this?

I’ve been fascinated by the power of technology to make the world a better place since I read Robert A. Heinlein’s Rocket Ship Galileo at the age of six. I was born in 1969, the year of the first crewed moon landing and the first connection on ARPANET, the network that started the internet. Space, technology, and the future have always been central to my career as a writer. I began investigating DARPA while writing a book on commercial spaceflight, was amazed by the breadth of technologies the agency helped launch and made it the topic of my next book.

Michael's book list on DARPA, America’s mad scientist agency

Michael Belfiore Why did Michael love this book?

Author Sharon Weinberger spent four years researching and writing what she terms “a critical history of the agency and its legacy.” If you’re after a more skeptical treatment of DARPA and its claims to greatness that also covers the essentials of its origins along with some of its less-than-finer moments—especially during the Vietnam War—pick up this book.

Among other achievements, Weinberger got extensive interview time with Stephen Lukasik, the director who commissioned The Advanced Research Projects Agency: 1958–1974. “Is it a genius factory? A Pentagon boondoggle? A refuge for crackpots?” Weinberger asks in the book. “I do not have an unequivocal answer.”

By Sharon Weinberger,

Why should I read it?

1 author picked The Imagineers of War as one of their favorite books, and they share why you should read it.

What is this book about?

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly sixty years.

Founded in 1958 in response to the launch of Sputnik, the agency’s original mission was to create “the unimagined weapons of the future.” Over the decades, DARPA has been responsible for countless inventions and technologies that extend well beyond military technology. Sharon Weinberger gives us a riveting account of DARPA’s successes and failures, its remarkable innovations, and its wild-eyed schemes. We see how the threat of nuclear Armageddon sparked investment in computer networking, leading to the…


Book cover of More Work for Mother: The Ironies of Household Technology from the Open Hearth to the Microwave

Carroll Pursell Author Of The Machine in America: A Social History of Technology

From my list on technology interacting with American society.

Why am I passionate about this?

I've been teaching and writing in the field of the history of technology for over six decades, and it's not too much to say that the field and my professional career grew up together. The Society for the History of Technology began in 1958, and its journal, Technology and Culture, first appeared the following year. I've watched, and helped encourage, a broadening of the subject from a rather internal concentration on machines and engineering to a widening interest in technology as a social activity with cultural and political, as well as economic, outcomes. In my classes I always assigned not only original documents and scholarly monographs but also memoirs, literature, and films.

Carroll's book list on technology interacting with American society

Carroll Pursell Why did Carroll love this book?

It is hardly news that housework is gendered. But in this classic study Cowan, by taking housewifery seriously as work and kitchen utensils and appliances seriously as technologies, opens up the whole panorama of production and consumption in a domestic setting. The influx of new appliances, and in a more convenient form old materials (such as powdered soap) in the early decades of the 20th century worked to, in a sense, “industrialize” the home. Unlike factory workers, however, housewives were unpaid, isolated, and unspecialized. Their managerial role shrank (hired help disappeared from most homes)  and rather than being drained of meaning, like the work of factory hands, theirs became burdened with portentous implications of love, devotion, and creativity. Finally, as housework became “easy,” standards rose. At one time changing the bed might have amounted to putting the bottom sheet in the wash and the top sheet on the bottom,…

By Ruth Schwartz Cowan,

Why should I read it?

3 authors picked More Work for Mother as one of their favorite books, and they share why you should read it.

What is this book about?

In this classic work of women's history (winner of the 1984 Dexter Prize from the Society for the History of Technology), Ruth Schwartz Cowan shows how and why modern women devote as much time to housework as did their colonial sisters. In lively and provocative prose, Cowan explains how the modern conveniences,washing machines, white flour, vacuums, commercial cotton,seemed at first to offer working-class women middle-class standards of comfort. Over time, however, it became clear that these gadgets and gizmos mainly replaced work previously conducted by men, children, and servants. Instead of living lives of leisure, middle-class women found themselves struggling…


Book cover of A Vast Machine: Computer Models, Climate Data, and the Politics of Global Warming

Steve M. Easterbrook Author Of Computing the Climate: How We Know What We Know About Climate Change

From my list on how scientists discovered global warming threat.

Why am I passionate about this?

I am a university professor with a deep interest in the systems that shape our lives. In my previous job, I led a research team at NASA, studying software safety for the space shuttle and International Space Station. But after my kids were born, I started thinking about how climate change would affect their future, and I decided to switch my research to investigate how the computer models used to predict future climate change are developed and tested and how much we can trust their predictions. That was more than twenty years ago. I’ve been working on climate change problems ever since, and I’m keen to share what I’ve learned.

Steve's book list on how scientists discovered global warming threat

Steve M. Easterbrook Why did Steve love this book?

This was the first (and still the best) book I ever read on how scientists collect and use the data for forecasting the weather and predicting climate change. I am particularly impressed with its scope–it starts with early attempts by 17th and 18th-century scientists to agree on how to measure things like wind and rainfall and ends with today’s world of satellites and computer models.

The book really brings alive the work of a massive network of scientists around the world collecting and analyzing observations about planet Earth.

By Paul N. Edwards,

Why should I read it?

1 author picked A Vast Machine as one of their favorite books, and they share why you should read it.

What is this book about?

The science behind global warming, and its history: how scientists learned to understand the atmosphere, to measure it, to trace its past, and to model its future.

Global warming skeptics often fall back on the argument that the scientific case for global warming is all model predictions, nothing but simulation; they warn us that we need to wait for real data, “sound science.” In A Vast Machine Paul Edwards has news for these skeptics: without models, there are no data. Today, no collection of signals or observations—even from satellites, which can “see” the whole planet with a single instrument—becomes global…


Book cover of Creative Construction: The DNA of Sustained Innovation

Martin Gonzalez Author Of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

From my list on solve people problems in your startup.

Why am I passionate about this?

I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive. 

Martin's book list on solve people problems in your startup

Martin Gonzalez Why did Martin love this book?

Chapter 8! Chapter 8! What a gem on what it really takes to build innovative cultures. Pisano, a Harvard business school professor, articulated ideas that I had observed in my work across Google and with startups around the world—ideas I wish I had authored myself.

The core idea that stood out to me was how people often romanticize innovative cultures as being all about the “bunnies and cotton candy”—like having tolerance for failure or zero hierarchy—while overlooking the harder, more crucial aspects, such as intolerance for incompetence and the discipline required to kill projects that aren’t working.

His insights resonated deeply with my experiences, providing clarity and language for concepts I’ve long recognized but struggled to put into words.

By Gary P. Pisano,

Why should I read it?

1 author picked Creative Construction as one of their favorite books, and they share why you should read it.

What is this book about?

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.

He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no…


Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Book cover of The Internet in Everything: Freedom and Security in a World with No Off Switch
Book cover of How The Internet Really Works: An Illustrated Guide to Protocols, Privacy, Censorship, and Governance

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