74 books like Web3

In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.

I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.

Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit. 

Full disclosure: Laura DeNardis is a good friend and former colleague of mine. But I was a fan before I was a friend, and thus far, The Internet In Everything is her crowning achievement, so I feel very comfortable listing it here as an absolute must-read.

When Laura told me she was going to write this book, my first thought was, “I wish I’d thought of that!” and my second thought, a nanosecond later, was, “Thank goodness I didn’t because she’ll do it a million times better.”

DeNardis is the reigning monarch of Internet Governance Studies, meaning she researches all the weird laws, policies, technologies, businesses, agencies, and practices that have built the internet and keep it ticking. You’d think the subject would be boring or impenetrable to us mere mortals, but her genius is in making it not only understandable but downright fascinating.

She understands the internet the way… show more.

I love this book because it describes how the internet works, as well as the fundamentals of its governance, in cartoon form.

Catnip the Cat helps readers understand complex topics in a non-technical way. What’s not to love about that? While this might sound frivolous, the authors have very solid credentials. I recommend this book because it is both highly informative and fun!

Although published more than a decade ago, the main message of this book remains as fresh as ever. We must all fight for our rights and build a “netizen-centric internet.”

I loved this book because McKinnon’s arguments are crystal clear, persuasive, and relevant. “Democracy will not be delivered, renewed, or upgraded automatically…The future of freedom in the Internet age depends on whether people can be bothered to take responsibility for the future and act.”

She highlights the repressive methods used by authoritarian regimes to control information but also warns of the dangers posed by government overreach in democracies, as well as unaccountable corporate power.

To understand why some workers are paid more than others, you have to understand how skills are valued and rewarded in the labor market, and how that has changed, as the economy has evolved.

Focused on the United States, Katz and Goldin provide a sweeping overview of how education leads to skills and income, drawing on the most well-established theories in economics. It misses some important causes of inequality, but is essential for understanding the one of the deepest economic forces governing wages: the supply and demand of human capital.

Good to Great is one of the best business books written, but it doesn't tell the full story. While Collins has other books, the most important companion to my prior recommendation is Great By Choice. Really, these books should be seen as a Part 1 and a Part 2.

The elements in this book are every bit as important–specifically, the "20 Mile March" piece is one that continues to resonate with me. More battle-tested wisdom from one of the world's greatest business scholars.

Putting in the numbers is what Gates does in his book. Climate change is real, no question. How to address it is where the controversy comes in. I really like that from the outset, Gates proposes five questions to consider whenever climate change is discussed: what fraction of the annual carbon dioxide emission are you removing? What’s your plan for cement? How much electrical power will be needed, what’s the cost, and how much space will it take up? 

But he’s optimistic that zero emissions can be reached. He argues there are many options to explore, including nuclear, and says, contrary to much of the news reporting, don’t focus on 2030; focus instead on 2050 to give the best solutions time to emerge.

It is hardly news that housework is gendered. But in this classic study Cowan, by taking housewifery seriously as work and kitchen utensils and appliances seriously as technologies, opens up the whole panorama of production and consumption in a domestic setting. The influx of new appliances, and in a more convenient form old materials (such as powdered soap) in the early decades of the 20th century worked to, in a sense, “industrialize” the home. Unlike factory workers, however, housewives were unpaid, isolated, and unspecialized. Their managerial role shrank (hired help disappeared from most homes)  and rather than being drained of meaning, like the work of factory hands, theirs became burdened with portentous implications of love, devotion, and creativity. Finally, as housework became “easy,” standards rose. At one time changing the bed might have amounted to putting the bottom sheet in the wash and the top sheet on the bottom,… show more.

Brett King’s Bank 2.0: How Customer Behaviour and Technology Will Change the Future of Financial Services had an immediate and lasting impact on my career. First, it showed me that you could write about banking, payments, and financial services interestingly. Secondly, it showed me that people were out there thinking the same as me after learning from early internet-era experiments.

Brett’s subsequent work, including this book and The Rise of Technosocialism: How Inequality, AI, and Climate Will Usher in a New World, continues to help me to organize my thoughts about the role of money in a future always, always connected society. 

A great, approachable book on the omnipresence of connected technology. I’ve read this book several times. It was—and remains—an unsettling read because it demonstrates the extent to which digital technologies are, as Sadowski notes in the title, “Taking Over the World.” 

Sadowski encourages me to think expansively about the impact of emerging technology. It’s not only that we’ve got more smart “stuff” (which we do), but that the ideas behind always-on technology are becoming so normalized to be somehow unremarkable. This book is clear about the remarkable impact of smart tech—and it paints a bleak picture. Maybe pair it with “Undrowned” or “A Psalm for the Wild Built” to even you out.