Here are 96 books that Charlatan fans have personally recommended if you like
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After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.
A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.
In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
It was during the earliest days of the first Trump campaign, and I was reading this one-hundred-plus-year-old book with one of the first debates playing in the background. It felt like he had used this book as his operating manual (although I'm almost positive he never read it). When I got home, I started telling my friends, "I think this guy could win." They thought I was crazy. The rest was history.
This book is the definition of timeless. Le Bon was remarkably perceptive about what makes groups of people react in certain ways and how leaders can get them to do their bidding.
One of the most influential works of social psychology in history, The Crowd was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini — both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, "The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim."…
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
I have to admit it: I’m pretty sure I bought this book in my early twenties with less-than-pure intentions. It didn’t end up doing much for my romantic life, but it changed the way I think forever after.
In writing about how to get attractive people to fall into your arms (and into your bed), Robert Greene makes no distinction between seducing an individual and seducing an audience of millions. It’s one of those books that makes you feel like you want to take a shower. Then again, most of my favorite books make me feel that way.
A fascinating inside look at the nature of seduction uses a vast array of sources, from Freud and Nietzsche to Cleopatra and Josephine Bonaparte, to uncover the truth about this important feature of the human animal.
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
If you want to read about how to make hype happen while making people happy, check out Shep Gordon’s autobiography. This book played a big part in making me realize that hype can be used as a force for good as well as evil. At the very least, it can add a whole lot of color to the world.
Shep Gordon had no connections and no money when he started out as a manager in the entertainment industry. But somehow, he managed to turn Alice Cooper into an international superstar, resurrect the career of a Vaudeville legend, and singlehandedly create the celebrity chef movement. This guy continues to inspire me.
Stuck at home during the pandemic, I started watching historical fiction and fell in love with the British miniseries, Hornblower. Suddenly I found myself writing my own stories about an imprisoned midshipman and Ella Parker, a surgeon that saves him. But there was a plot hole. Women could not be doctors in 19th-century England, leave alone ship surgeons. Thus, I sent Ella into medical school disguised as a man, and Hearts and Sails series was born. Looking for interesting cases for Ella to observe and treat, I became obsessed with the history of modern medicine. I also wanted my character to overcome great obstacles and eventually prove to others what a woman can do.
I scoured this book for strange and dangerous remedies people used to administer and it didn’t disappoint. Arsenic, mercury, bloodletting, to name a few. When I read about leeches used to treat painful menstruation, I put the book down… to add that gem into my fiction, of course. Interesting stories, great illustrations, great learning, and fun.
A tour of medicine's most outlandish misfires, Quackery dives into 35 "treatments", exploring their various uses and why they thankfully fell out of favour - some more recently than you might think. Looking back in horror and a dash of dark humour, the book provides readers with an illuminating lesson in how medicine is very much an evolving process of trial and error, and how the doctor doesn't always know bests.
I’ve always been a history lover. Since my 7th-grade teacher brought history to life I have been interested in a wide variety of topics and times. After living in Oregon for twenty-five years I found myself wanting to contribute to the cataloging of this great state’s history. The niche I discovered was to explore the world of work over Oregon’s history. Researching Oregon at Work: 1859-2009 I spent many hours across kitchen tables with the descendants of Oregon pioneers. They had boxes of ancient documents and photographs on their side, I came equipped with my laptop and scanner. Through this process, I researched thousands of documents, books, maps, diaries, photos, and more. I became an expert on the subject and my interest only grew.
The history of the medical profession in Oregon is not what you might think. It wasn’t started by a bunch of scientists. Early “practitioners” were more snake oil salesmen than doctors. In fact, it was many years before any sort of standards existed. O. Larsells book gives all that history in all its less-than-stellar beginning. Among those highlighted are William Lysander Adams who was a vocal opponent of medical quackery.
I’m a music historian who loves to read novels. Most of my childhood was spent either playing the piano or devouring whatever books I could get my hands on. Now, I try to share my love of music and good writing with my students at Boston University. When not at school, you can usually find me exploring the trails of New England with my dog.
Who knew a book about sleeping could be so funny and engaging?
As someone who constantly wants and needs more rest, I related to the protagonist’s hunch that a year of (almost uninterrupted) sleep would change her life. And it does, though not at all in the way she expects.
Moshfegh writes about trips to the local bodega and the edgy conceptual art scene in such a brilliant way that the book will (perhaps, unfortunately!) keep you up late.
Named a Best Book of the Year by The Washington Post, Time, NPR, Amazon,Vice, Bustle, The New York Times, The Guardian, Kirkus Reviews, Entertainment Weekly, The AV Club, & Audible
A New York Times Bestseller
"One of the most compelling protagonists modern fiction has offered in years: a loopy, quietly furious pillhead whose Ambien ramblings and Xanaxed b*tcheries somehow wend their way through sad and funny and strange toward something genuinely profound." - Entertainment Weekly
"Darkly hilarious . . . [Moshfegh's] the kind of provocateur who makes you laugh out loud while drawing blood." -Vogue
I love learning about how the world we know came to be the way it is. That’s another way of saying I love history. But not the dry, boring history we all remember from school. I want to know more about the entrepreneurial risk-takers, eccentric inventors, and strange circumstances that somehow shaped the world we know today. I want to be fascinated. What’s more, I want to laugh and be entertained while I’m reading and learning. I want every page to reward my attention with some amazing fact or a hearty laugh. That’s what the books on my list do. I hope you love them as much as I have!
Sure, today, we have MRIs, replacement artificial joints (even entire limbs), and medicine cabinets filled with pharmaceuticals to cure our aches and sniffles. But such wasn’t always the case. To get here, doctors once advised our forebears to apply weasels to their foreheads to relieve headaches and wear radioactive underpants to increase virility. And that’s just for starters.
I love books that shed light on the weird and winding path that led us to the present—and this one sits at the top of my list because the history is told with insight (one of the authors is a medical doctor) and charming humor. Laughter is indeed the best medicine!
A compelling, often hilarious and occasionally horrifying exploration of how modern medicine came to be!
Wondering whether eating powdered mummies might be just the thing to cure your ills? Tempted by those vintage ads suggesting you wear radioactive underpants for virility? Ever considered drilling a hole in your head to deal with those pesky headaches? Probably not. But for thousands of years, people have done things like this—and things that make radioactive underpants seem downright sensible! In their hit podcast, Sawbones, Sydnee and Justin McElroy breakdown the weird and wonderful way we got to modern healthcare. And some of the…
I’m a Hope College social psychologist who reports on psychological science in textbooks, general audience trade books, and essays. My career has progressed from experiments on group decision-making to reading widely in psychological science in search of discoveries and big ideas that educated people should know about. Two aims animate my writing: to enable people, amid a sea of misinformation, to think smarterabout their lives, and to savor the wonders of their lives.
“For the time is coming when people will...turn away from listening to the truth and wander away to myths.” So wrote St. Paul, two millennia ago. And so it has come to pass in our age, with misinformation spreading faster than truth, and democracy threatened by anti-science conspiracy thinking. In response to this post-truth world, Pinker, with his characteristic wit and wisdom, exposes the roots and fruits of human irrationality and guides us to thinking smarter. A book for our time.
'Punchy, funny and invigorating ... Pinker is the high priest of rationalism' Sunday Times
'If you've ever considered taking drugs to make yourself smarter, read Rationality instead. It's cheaper, more entertaining, and more effective' Jonathan Haidt, author of The Righteous Mind
In the twenty-first century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that discovered vaccines for Covid-19 in less than a year produce so much fake news, quack cures and conspiracy theorizing?
I have spent my entire adult life wondering if my world would be different if I hadn’t spent my teens and twenties on antidepressants. What I know for sure is that the person I am after psychiatric drugs is wildly different than the person I was while medicated, which has led me down a path of understanding the history and cultural significance of psychiatric drugs to understand my own story. Now, I am an advocate for safe psychiatric drug deprescribing education. My goal is to teach patients and parents how to ask their doctors the right questions, encourage true informed consent, and make prescribers aware of the signs and symptoms of over-medication and psychiatric drug withdrawal.
A book about pharmaceutical corruption and manipulative science can rarely make me laugh out loud, but Bad Science does just that.
Not only did the book make me a better advocate for my health by teaching me what red flags to look out for in research and shady science journalism, but it kept me consistently entertained to the point where I was disappointed when the book ended. It should be required reading in all high school science classes.
Have you ever wondered how one day the media can assert that alcohol is bad for us and the next unashamedly run a story touting the benefits of daily alcohol consumption? Or how a drug that is pulled off the market for causing heart attacks ever got approved in the first place? How can average readers, who aren't medical doctors or Ph.D.s in biochemistry, tell what they should be paying attention to and what's, well, just more bullshit?
Ben Goldacre has made a point of exposing quack doctors and nutritionists, bogus credentialing programs, and biased scientific studies. He has also…
