From the list on non-business reads that teach business strategy.
Who am I?
I am an experienced entrepreneur and venture capitalist and a voracious reader. My reading, particularly of non-business books, is motivated not just by a natural curiosity, but is also driven by a continuous search for metaphors and lessons from outside the traditional business genre that I can apply to situations and decisions in the business arena. My appreciation of the crossover benefit of non-business narratives to business contexts has motivated me to write my own Business Fiction works to “enlighten and entertain.”
Ben's book list on non-business reads that teach business strategy
Why did Ben love this book?
Yes, that T.E. Lawrence, of “Lawrence of Arabia” fame.
Turns out that not only was he an exquisite writer, but his account of his years as a British officer who self-embedded with Arab tribesmen during the First World War provides deep lessons for business success.
For starters, just because you’re highly intelligent and educated (Oxford, in his case), don’t assume you must agree with your superiors or yourself about the true motivations and interest of your customers, until you get to know them intimately.
Walk a mile in their shoes – or perhaps thousands of miles in their sandals – and then you might get insights about how to best work with them that might surprise you, and run counter to your prior presumptions.