Who am I?
I am an experienced entrepreneur and venture capitalist and a voracious reader. My reading, particularly of non-business books, is motivated not just by a natural curiosity, but is also driven by a continuous search for metaphors and lessons from outside the traditional business genre that I can apply to situations and decisions in the business arena. My appreciation of the crossover benefit of non-business narratives to business contexts has motivated me to write my own Business Fiction works to “enlighten and entertain.”
Ben's book list on non-business reads that teach business strategy
Discover why each book is one of Ben's favorite books.
Why did Ben love this book?
Another book about seafarers with deep business lessons.
Lansing’s riveting account of Ernest Shackleton and his wayward crew teaches much about when and how to “pivot.”
W. Brian Arthur wrote, “Entrepreneurship in advanced technology, is not merely a matter of decision-making; it is a matter of imposing cognitive order on situations that are repeatedly ill-defined.”
Few situations in history were as “ill-defined” as the one the Endurance and its crew encountered, and the story highlights how Shackleton maintained discipline, loyalty, motivation, and perseverance among his crew as they “pivoted” to a radically different strategy and planned under intense pressure and with minimal resources.
Basically, a classic true-life startup parable.
5 authors picked Endurance as one of their favorite books, and they share why you should read it.
In August 1914, polar explorer Ernest Shackleton boarded the Endurance and set sail for Antarctica, where he planned to cross the last uncharted continent on foot. In January 1915, after battling its way through a thousand miles of pack ice and only a day's sail short of its destination, the Endurance became locked in an island of ice. Thus began the legendary ordeal of Shackleton and his crew of twenty-seven men. For ten months the ice-moored Endurance drifted northwest before it was finally crushed between two ice floes. With no options left, Shackleton and a skeleton crew attempted a near-impossible…