Here are 100 books that That Question Book fans have personally recommended if you like
That Question Book.
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The first day of my career began with 1,000 people being laid off citing “post-merger efficiencies.” I was the young whippersnapper walking in as many more were walking out, boxes in hand. I saw, firsthand, the impact of uncertainty, lack of clear and transparent communications, and leadership, not just on performance, but also on the health and well-being of the colleagues around me. In that first job I became fascinated and obsessed with how work can be something we enjoy and find meaning in. Since then, I’ve devoted my career to making work more inspiring, engaging, and fulfilling. This became my passion and cause because I felt the very opposite.
As a budding professional I was told not to be so kind to others, so I wasn’t taken advantage of.
Changing who I was and wanted to be didn’t seem like the right recipe for my success. Grant’s debut book has likely had the most impact on how I show up in my career and in life – that being a giver can be the key to our success and fulfillment. A must read for anyone who wants to do well while doing good.
A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Think Again and Originals
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today's dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton's highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate…
I’ve spent most of my career helping companies figure out how to become more relevant to their customers. And the more time I spent understanding what makes a brand relevant, the more I realized it was the same thing that makes a life relevant.
Just as a brand needs to uniquely give something to its customers, human beings also need to give in some way to be relevant in this world.
So if what I write—and the books I recommend—can even in the smallest way guide some company or individual toward a more important, more meaningful, more relevant life…well then, I guess my job here will be done.
The message is simple: Offer something meaningfully different than anyone else to your prospective customers...clearly communicate that difference...and you’ll be on the path to greater relevance.
I can’t tell you how many times I’ve referred back to this book for guidance on category creation, naming, brand leadership, and more.
Positioning teaches you how to create a unique position for your brand in the minds of your target audience, and how to communicate that position effectively. It's all about standing out, being different, and showing your customers why they should choose you over your competitors.
Published more than 40 years ago, I find Positioning to be incredibly relevant and insightful even today. It continues to be a must-read for anyone looking to take their brand to the next level!
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting…
I’ve spent most of my career helping companies figure out how to become more relevant to their customers. And the more time I spent understanding what makes a brand relevant, the more I realized it was the same thing that makes a life relevant.
Just as a brand needs to uniquely give something to its customers, human beings also need to give in some way to be relevant in this world.
So if what I write—and the books I recommend—can even in the smallest way guide some company or individual toward a more important, more meaningful, more relevant life…well then, I guess my job here will be done.
This book is a game-changer for anyone who wants to grow their business and make their clients fall in love with them.
It's all about understanding what your clients really want and need, and then delivering it to them in a way that is authentic and meaningful.
I love Beckwith's short-chapter writing style as it’s very easy to read, and his insights are incredibly valuable.
Putting his thoughts into practice, like “Respect your client’s time,” “Be specific,” “Before you pick a name, test it.” “Take time and write notes by hand.”…will all help make you more relevant and more trusted by your clients.
So if you’re looking to create a roadmap on how your team can better connect with your own clients and make them feel truly appreciated, What Clients Love will help you build it.
In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.
WHAT CLIENTS LOVE also reveals the very nature of a service and…
I’ve spent most of my career helping companies figure out how to become more relevant to their customers. And the more time I spent understanding what makes a brand relevant, the more I realized it was the same thing that makes a life relevant.
Just as a brand needs to uniquely give something to its customers, human beings also need to give in some way to be relevant in this world.
So if what I write—and the books I recommend—can even in the smallest way guide some company or individual toward a more important, more meaningful, more relevant life…well then, I guess my job here will be done.
Goff teaches readers how to love everyone, no matter what.
He emphasizes the importance of showing love and kindness to those who may be difficult to love and even those who may have hurt us in the past.
As someone who likes to be a people-pleaser, this book really resonated with me. It's a reminder that we're all human, and we all make mistakes. By choosing to love everybody always, we can create a world filled with compassion and understanding.
For anyone looking to improve their relationships and become more relevant to the people around them, this book is for you.
When you learn how to love everyone—even the difficult people—you’ll discover that’s where a life of fearlessness can be lived.
What if we stopped avoiding the difficult people in our lives and committed to simply loving everybody? What happens when we give away love like we're made of it? In Everybody, Always, Bob Goff's joyful New York Times bestselling follow-up to Love Does, you'll discover the secret to living without fear, constraint, or worry.
Bob teaches us that the path toward the outsized, unfettered, liberated existence we all long for is found in one simple truth: love people, even the difficult ones, without distinction and without limits.
In Everybody, Always, Bob shows us the simple truths about life that have…
I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from theHarvard Kennedy School and a MBA from the MIT Sloan School of Management.
This book came by recommendation from Jonathan Siegel, the brains and brawn behind Xenon Partners, a private equity firm that I joined in 2018. This book summarizes several profit models presented by a fictional mentor coaching a business executive. It’s clever, poignant, and was helpful to me in thinking about other profitable business models. For example, in my side-hustle life, I use the Profit-Multiplier Model: running multiple small SaaS businesses in parallel using the same tech stack (make money off the same good or skill in different markets).
Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.
I went to Afghanistan under the first Taliban government as a humanitarian aid worker. During the following decade, I experienced inadequate emotional, mental, and theological support from those who had sent me out. I began to research the field of risk and found a wealth of literature on how humans make decisions, how we see (or don’t see) danger, how to manage risk and fear, and more. We ignore the best practices and common sense of these fields to our peril. I am passionate about helping people not feel isolated and alone when they choose to serve in dangerous situations.
I loved being challenged with the idea that there is something beyond resilience, that strength can be redefined as antifragility, and the application of this concept is infinite. Often shocked and kept off balance by the unorthodox words he created and paired, the uncertainty as he jumped from ancient Greece to the 21st century in one paragraph, I was forced as a reader to analyze old ideas through a novel lens.
I admit I feel a little smarter and less fragile, but I am still a novice as a flâneur. I agree with “I’d rather be dumb and antifragile than extremely smart and fragile, any time,” though I don’t pretend to understand everything Taleb means by this. Thankfully, he left a glossary of all his innovative words.
'Really made me think about how I think' - Mohsin Hamid, author of Exit West
Tough times don't last. Tough people do.
In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. Here Taleb stands uncer tainty on its head, making it desirable, even necessary. The antifragile is beyond the resilient or robust. The resil ient resists shocks and stays the same; the antifragile gets better and better.
Just as human bones get stronger when subjected to stress and tension, many things in life benefit from stress, disorder, volatility, and turmoil.…
My main goal and purpose in life is to make a difference in people’s lives by helping you overcome obstacles that hold you back, so you can make more money, work less, and enjoy having even better work-life balance. Helping you realize how you can get around roadblocks that hold you back from achieving what you truly want in life gets me excited. I think many people make business and life so much harder than it needs to be and I like to share powerful books and resources that help you focus on how you can more easily realize your potential, accelerate your results, and fulfill what's truly important to you in life.
This
book is short and massively powerful. It gets you to think about all the
possibilities you have to reach your full potential and do more than you might
have thought possible. This 48-page, 2-word book just might change your life
forever. You will learn 3 simple, powerful tools you can use immediately to
access your unrealized potential. When you really start to think, What If?, around
any issues, goals, or challenges, your possibilities can be endless. This book can
inspire you to greatness, in my opinion. I bought hundreds of copies of this
book because I thought it was so powerful and wanted to share it with my
clients and prospective clients, so if you can’t find this book, I do have 5
more copies left.
"You will learn 3 simple, powerful tools you can use immediately and forever to access your gold mine of unrealized potential. You'll learn strategies to take you and your organization beyond what you ever imagined." A Very difficult to find book.
I am a former book publishing professional turned full-time children’s book author. I’ve never swallowed a frog, battled imaginary bears, or had a slime war with ghosts like my character, Roosevelt Banks, but I have written more than fifty books for children. These range from beginning readers (You Should Meet Misty Copeland) and chapter books (Roosevelt Banks, Good-Kid-in-Training) to middle grade historical novels (Daniel at the Siege of Boston, 1775).
Sam the Man wants a job. His next-door neighbor will pay him a whole dollar each time he can convince her dad, Mr. Stockfish, to join him for a daily walk. But getting Mr. Stockfish to leave the living room isn’t easy. So when another neighbor asks if Sam would like to watch her chickens, he jumps at the chance. Chicken-sitting is way more fun than he expects, and soon Sam the Man is watching a chicken of his very own. The story is satisfying and funny and readers will want to learn all about Sam’s adventures in the rest of the series. Sam’s creative problem-solving skills had me laughing out loud.
Sam the Man wants to earn some money and he’s got a cluck-worthy plan in this endearing chapter book that’s the first in a new series from Frances O’Roark Dowell.
Sam the Man needs a job. His sister gets twenty bucks a pop for mowing people’s lawns. But seven-year-olds aren’t allowed to mow lawns, so Sam decides to ask his next door neighbor if she needs help doing other chores. It turns out she’ll pay him a whole dollar each time he can convince her dad, Mr. Stockfish, to join him for a daily walk. But it turns out that…
My family moved to Italy when I was six, and I attended Italian first grade in a fishing village where I had to rely on reading body language as I didn’t grasp the language for a bit. Fortunately for me, Italians have lots of body language to read so I could navigate the inevitable cliques and power dynamics evident even at the elementary school level. From that experience to being taken to view the Dachau concentration camp a year later, I’ve always been sensitive to how “the other” gets treated—often unfairly—and the role leaders can play for good or evil.
Trust is, indeed, the emotion of business but it’s also just a starting point. The endpoint is by contrast to be delayed as long as possible, as retaining workers is best achieved by making them feel appreciated and given respect and a fair degree of autonomy. Great leaders can follow this recipe whether in business, the non-profit sector, or beyond.
Emmy Award-winning speaker Clint Pulver-aka the Undercover Millennial-shares insights gleaned from more than ten thousand undercover interviews with employees across the country, revealing the best methods for identifying talent, building a sense of ownership, and developing a successful workplace culture that employees will love. You'll also learn the number one driver of employee turnover (spoiler: it has everything to do with you!), what you can do to stop an exodus, and how to build a team that really works. Soon, you'll be recognizing possibilities where others see problems, and capturing the power…
Not many people know that I was so timid as a child; I used to burst into tears if I had to ask for something in a store. Now, I am known for my “out there” presentation style and mastery of words. Since 1982, I have been working with individuals and groups to help them get better at persuading, solving conflicts, and having inspiring relationships. So, how can you be a nice, caring person and still be persuasive, even with the most skeptical of people? These books helped me do this.
I love this book because his techniques are so practical and easy to use.
I re-read his book when I was in the middle of a difficult business negotiation over Zoom and email and followed his directions step by step. This led to a positive outcome for both of us.
He makes sure that you are very clear on what is essential for you, enables you to figure out the sometimes hidden motivations of the other person, and guides you through on what to say and do next. I will go through it again the next time I am preparing a negotiation.
A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.
'Riveting' Adam Grant 'Stupendous' The Week 'Brilliant' Guardian ____________________________ After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.
