From the list on creativity in marketing and business education.
Who am I?
I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative. I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage. This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.
Stephen's book list on creativity in marketing and business education
Why did Stephen love this book?
This book fascinated me because it looks at creative accomplishments through the eyes and behaviors of many of the truly creative people who have graced our planet. The book discusses what made Albert Einstein so creative and how Sigmund Freud became the father of modern psychology. I came to realize that artists like Pablo Picasso, dancers like Martha Graham, and musicians like Igor Stravinsky broke the molds as they ventured forth into novel domains and areas where others had not yet dared to tread. I also learned that personalities are very relevant to many of these creative accomplishments and that many of these personalities do not fit kindly into what societies expect. It’s not that we should attempt to emulate these personalities but that we should feel comfortable leading with our most creative thoughts and actions.