94 books like Hatching Twitter

In my consulting gigs, I come across plenty of clueless remarks. Here's a classic one: “We're falling behind schedule, so let's hire more coders.” Or a more recent gem: “We'll be ten times more productive if we generate code with AI.”

When I encounter such nonsense, I don't facepalm or cringe. Instead, I put on my poker face and drop a quote from The Mythical Man-Month.

In an industry where last year’s book is already outdated, Fred Brooks' collection of essays has been a guiding light for nearly half a century. His aphorisms have become legendary. “The bearing of a child takes nine months, no matter how many women are assigned.” “Adding manpower to a late software project makes it later.” “There is no silver bullet.” The list goes on and on.

John Carmack, one of the greatest programmers of our times, used to revisit this book every year or… show more.

The software interface for Apple’s innovative Macintosh was largely (and legally) modeled on system software designed at the Palo Alto < California research center of Xerox, an East Coast photocopy company whose stodgy executives failed to realize the value of the coding breakthroughs they had funded and nurtured in the heart of northern California’s computer cauldron. Before anyone at the top of Xerox realized the enormity of their errors, the company had licensed to Steve Jobs and Apple key software technologies that animated the Macintosh revolution in the 1980s. Hiltzik’s richly detailed and readable history, based on scores of interviews, is the best account of the epic failure of an American corporate icon. Apple and Jobs went on to achieve glory while Xerox ultimately became a zombie company, having missed the greatest industrial wave of the past 75 years. 

The first software programmers, or coders for computers, were women. Abbate, a professor at Virginia Tech and author of Inventing the Internet, recaptures the vital role of women programmers at the dawn of digital computing, when in the 1940s and 1950s women often handled what was then viewed as an anonymous task of creating the coding for computers to carry out operations.

“Employed as technical experts from the very beginnings of digital computing,” Abbate writes in her penetrating study, “women were inventing careers and professional identities at the same time that the field took shape.” By the 1960s, when computing spread, men began supplanting women as frontline programmers, a trend that resulted in the software becoming male-dominated by the end of the 20th century. Because women now flock to code writing, and are becoming once more central players in the creation of software, Abbate’s history illuminates a neglected… show more.

A singular account by the project leader of an ambitious effort to create a pathbreaking software program, Startup is Kaplan’s splendid chronicle of his company’s visionary pursuit of merging the pen with the computer. With a doctorate in computer science from the University of Pennsylvania and a slew of connections in Silicon Valley, Kaplan seemed well-placed for success. But while saddening to him and his team, the failure of Go, his software company, made for a valuable story about the perils and possibilities of dreaming big in computer code.

The book is filled with valuable anecdotes and lessons from code-writers and includes a memorable line that embodies the highs and lows of Kaplan’s experience. Flush with confidence, he had named his company Go, and on the day the assets of his code-child were sold at auction, he wrote: “I had to accept that impossible, final truth: Go was gone. Six… show more.

A memoir that covers Losse’s experience working at Facebook from 2005 when she was the company’s 51st hire. Losse weaves her own experience—at first as a low-level employee in customer support and later as Mark Zuckerberg’s ghostwriter—with sharp analysis of Silicon Valley’s changing role in politics and culture. A powerful reckoning with her own complicity working for a company that exhibited dangerous “totalitarian” ambition from its very beginning.

Not only is this book small and well-designed, but the cover jumps out at you and you instantly know what the topic is about. All about how big tech is obsessed with, and how they monetize around, attention, the book doesn’t pull any punches with the issues surrounding the advertising world and enables you to see areas that can be used, exploited, and focused on to help your business, thinking and how you beat competitors. Tim (the author) previously worked at Google and worked on AI public policy; I highly recommend you follow his work. 

Kara Swisher has spent decades writing about and reporting on the tech kings of the world, including Elon Musk, Bill Gates, and others. Her insights into the rise of tech giants from the early 1990s to the present illuminate the forces that have shaped our world

I loved Swisher’s insight into these powerful men. She’s blunt, funny, and direct in how she exposes their flaws, and the book feels like it’s written by someone who understands and is fed up with these white, controlling male demigods of tech. I imagine the book’s title refers to how she’s burning all bridges by telling all.

As a journalist who was raised pre-internet, I could deeply relate to Swisher’s outrage in lines such as “What struck me was how easily people could be manipulated by fear and rage, and how facts could be destroyed without repercussions.”

Most of my work experiences have been with startups, but that statement is a bit misleading. To be more accurate, I worked at early-stage companies, since the smallest company I worked for was already 35 people. Chaos Monkeys conveys both the excitement and drudgery of founding a real start-up (Antonio starts with two other co-founders).

Antonio’s book takes us from his cushy job on Wall Street to making the leap to running his own venture. Antonio’s flavorful style is the perfect voice as he takes you into those meetings at which money is exchanged, contracts are signed, and options are handed out. His company’s exit and his summation of what was gained and lost are the bread and butter conversations of anyone who’s ever worked in a high-tech startup. This is an illuminating and insightful book.

As with the creation of 2001, this 2009 book was written simultaneously with a screenplay, by Aaron Sorkin for The Social Network. As author Ben Mezrich admits up front, entire scenes and stretches of dialog are made up, making this account of Mark Zuckerberg’s real experiences conjuring Facebook as a student at Harvard more like a work of fiction. While the book is wildly entertaining, it falls way short as a cautionary tale about the social media platform that would end up doing damage to our democracy as a petri dish of misinformation and manipulation. Only at the very end of the 2010 movie do we receive notes of alarm, thanks to the film’s closing song. “Now that you know who you are,” the Beatles sing in "Baby You’re a Rich Man", “what do you want to be?” It suggests that Facebook’s business plan… show more.

Obvious Adams is a gem of a “book.” It is 58 pages long, and was originally published as a short story in the Saturday Evening Post magazine in 1916. Adams becomes an advertising superstar because he does one hard thing: he thinks. By thinking, he discovers obvious solutions to knotty problems. Did you ever here someone say, “I wish I thought of that?” The answer is simple: you didn’t study, analyze, think, hard enough. When my mother read my first book, “How to Become CEO,” she said, “Jeffrey, much of this is obvious.” “Correct Mom, but nobody does it.”