21 books like Fighting Traffic

Why have so many schemes to improve the human condition not worked or even backfired? In this brilliant work, I learned how we need to simplify the world if we want to govern it.

In any domain for which we aim to develop policies, we are forced to define relevant indicators and create a carbon copy of reality full of arbitrary choices. I loved how Scott makes this visible with examples from forests to cities. And how these choices lead to a variety of unexpected consequences that often render interventions ineffective.

The book makes you see that the problem is not that the chosen simplifications are wrong, but that ANY simplification is wrong. The only meaningful forward is a return to embracing the full complexity of the world around us.

This book helped me stop thinking about singular problems and solutions and taught me to think in terms of relationships. 

I read it at a time when I believed the electric car to be a solution to oil dependence and the greenhouse effect. Electric cars do not directly produce CO2 and are more energy efficient. What I missed was the fact that cars are much more than oil-burning CO2-emitters. They limit our street life and kill more than a million people in traffic each year.

By solving one problem without looking at the big picture, we enlarge other problems and create new ones. Will cobalt wars follow after the oil wars? Reading this book felt like walking around with a flashlight in my head and then a construction lamp switching on.

For me, this book offered a perfect link between understanding the fundamental thinking in the field of economics and the necessity of changing that. Western society and lifestyles are all based on the notions of economic growth, extraction of resources, and externalizing the costs to other places and generations. And we are so used to this underlying worldview that we tend to take all of this for granted.

I think that the big crises we are facing are rooted here. By revealing this, we can see the fence that is limiting our thinking. With the alternative logic of the Doughnut Economy, we suddenly have the potential to break through it. I love that it shows that we can all work towards a world in which everybody can thrive!

Did you ever say, "Time is Money?" And do you believe it is true?

This book offers a deep dive into the philosophy of how our language is full of useful and less useful metaphors. Human communication is built on them since it makes it easier to talk about complex topics, such as life, love, and time. But they do not create a mirror of reality, but a lens.

These metaphors make us act in accordance with them. If time is money, we can exchange one for the other. But is it really? Think about it. And that is also the overall tip from this book: think about it!

Platt calls this ‘a biography of the A40’ and it is about the road that most people coming and going between London and Oxfordshire drive along without looking. The suburban houses that line it, many scheduled for demolition, some empty and some squatted, intrigued Platt and he began visiting them, talking to the inhabitants and finding out how they became stranded in this hinterland. Their accounts are funny, poignant and sometimes astonishing.  The A40 tells a story about the history of London and the visions and failures of urban planning in the 20th century.

The first step to enriching perspectives on China is to go there—something more difficult in times of COVID and political tensions. One of the most pleasant virtual visits is to take a back seat as Peter Hessler roams the Great Wall backcountry. He does American things in an un-American place: getting a driver’s license, renting a car, meeting hitchhikers, countryfolk, and their city kids. He moves on to the factories, and we meet the Chinese that put the “Made in China” label on our daily world. Hessler is a regular at the New Yorker, is living in China, and always a good read.

Eric and his herd of wild cars are a newly discovered species of furry cars which roam the prairie and drinking from outcroppings of oil. Its unique, whimsical, and oddball humor inspired me to start thinking of my own ideas for picture books although it took me another ten years or so to make it happen. 

Ever wondered if you'd survive in the Mad Max universe? Here's the assurance you can, well maybe if you've loaded die. Choose your own adventure has been a staple literary source of my youth and Ian Livingstone and Steve Jackson are both united champions of the genre. Freeway Fighter is one of their few which lends more to science than fantasy, and is thoroughly invigorating. For mind-bending characterization, here you've got the original immersion you need in self-discovery.

When this book was released, I was immersed in a huge failing project at Wells Fargo, struggling to make sense of it all. This book helped me put the failure in perspective and showed a better way that I embraced for the rest of my career. 

The key insight is that large-scale innovation is not like manufacturing – it is less about planning and control, more about people, rapid learning, and adaptation. Here we learn concepts such as the Chief Engineer, lightweight milestone—and responsibility-based project management, and focusing on engineering skills and vendor partnerships. Shelve the elaborate process frameworks consultants are selling you, focus on the basics Toyota emphasized throughout their glory years. 

Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.

Rothenberg is exceptional at providing windows into advertising history as his story unfolds. Throughout the span of the campaign, he unsparingly documents inspiration, idiocy (W+K assigns a creative director who hates cars), and an intimate look at how advertising works.