100 books like The Loop

Although it is now a well-known fact that many actors are fighting for our online attention, and will do just about anything to get and keep it, Wu puts it all in historical perspective by going back to the 1800’s and the beginning of print advertising. 

He then traces our relationships with ads across a century and four screens: movies, television, home computers, and finally the cell phone. For the same reason that I enjoy reading history books to try to make some sense of the world’s current political chaos, this masterpiece by Wu should ensure you that nothing about human greed has changed in any major way: the tools of exploitation just get more powerful and more addictive.

This book is very long, and somewhat redundant at times. But it’s extremely interesting…and chilling. 

Zuboff cites a wide variety of examples of how companies, Google foremost among them, gather information about us (legally or illegally) and then use it not only to predict our behavior, but to control it as well. That’s the really scary part.

The writing can be a bit too poetic at times, but Zuboff displays an incredible breadth and depth of knowledge on this subject. I’m a slow reader, so this one took me a while to get through, but it was time well spent.

My first 3 picks put much of the blame for widespread attention capture on greedy actors engaged in a “race to the bottom of the brainstem” (Tristan Harris, former Google employee, became popular opponent of exploitative big tech). 

Although Carr does not shy from that theme, he seems to put much of the responsibility on our own shoulders: it is we who must resist many temptations of convenience in order to preserve our own cognitive strengths, such as creativity. Otherwise, we become shallow thinkers and reliant on AI even for something as characteristically human as wisdom. 

Carr’s follow-up to this book, The Glass Cage, is also very intriguing, and it offers a little more hope for a humanity that is currently bound up in a web of frightening technological dependency.

In my mind, Carr nails the real threats of AI: a total dumming-down of humanity to a level where we… show more.

Just when I thought the future was bright and sunny (in part due to Kurzweil), I learn from James Barrat that ASI (Artificial Super Intelligence) might well mark the end of our species (and the start of an ever-expanding artificial replacement).

I was fascinated by the people Barrat introduces us to like an expert on the psychology of ASI, and his description of a perfect machine and its runaway implications. I realized this is modernity at its best and worst: we push forward to improve the world but are always at the risk of creating new, unseen problems.

The most troubling question of all (to my way of thinking) is that our idea of perfected humanity (both a modern and a pre-modern aim) ends in the vision of machines like Watson playing endless games of Jeopardy among themselves.

How to Create a Mind is a fascinating non-fiction book that explores the intricacies of the human brain and the potential for creating artificial intelligence. It does an excellent job of weaving together scientific research, personal anecdotes, and philosophical musings. Powerful computers are essential to solving human longevity. So, I ask what if those computers need to be partly human themselves? I wish we could simply feed this book into an AI, let it know this is the blueprint to how our human minds work, then set it free to do its best creation. Make us into a human-computer that can live past our expectations. Whether fictional or real, this is a survival story that will leave even non-sci-fi fans with a lot to consider.

Is the brain a separate, independent entity from who we are? Do our brains control us, or do we control our brains? Or is it something in between? In an often lyrical, easy-to-understand narrative, neuroscientist David Eagleman argues that it’s the unconscious that influences most of what we do, even before we’re aware that we’ve decided to do something.

Many years ago a young neuroscientist asked to visit me; he had just come to the U.S. from Brazil and was seeking advice on a lab he could join to train in the function of nerve cells in the cerebral cortex. He soon became spectacularly successful, showing that the brain forms different perceptions and controls different movements by overlapping distributions of cortical neurons that constitute an internal reality of the external world.

Building on this knowledge, Nicolellis has led the way in constructing brain-machine interfaces to enable a patient, for example, to learn to walk after suffering a stroke. In doing so, he has come to realize that everything humans experience in our lives is due to the reality constructed by the brain to represent the reality of the external world. As he expresses it, brain reality is the true creator of everything. Some may find this new view disturbing,… show more.

If there were only five things I could bring to an island to live on, Terrel Miedaner’s deeply thought-provoking fiction book The Soul of Anna Klane would be among those five items.

His book is on a question which is more fundamental than the one on the I in AI. The Soul of Anna Klane ponders the many sides of the question of what constitutes life and consciousness: the scientific, the atheistic, and the religious with due respect.

It showed me how little we know about the brain, mind, and soul. And if we don’t understand the center of human intelligence, how can we make sense of the I in AI? Undoubtedly one of the best books I have ever read. For this reason, it would be on an island where I only possess five things so that I’m not distracted from reading it again and again. The effect would… show more.

If flavorful food has been a critical element in the evolution of our large brains, how did large brains give rise to our high intelligence?  This is to be found in the circuits of our cerebral cortex and the regions to which it is connected. Daeyeol Lee is one of the leaders in research on how the cerebral cortex generates behavior in monkeys, for its insights into how this occurs in humans.  This is providing new ways to define the neural basis of intelligence based on the application of new single-cell recording techniques in primates and brain scanning techniques in humans.  

With his approach based on a deep understanding of how primates gave rise to humans, Lee asks the critical questions: What is intelligence? How did it evolve from monkeys to humans? Can computers and artificial intelligence ever equal human biological intelligence in all its complexity?   Based on Lee’s research… show more.

I’m always saying to my clients, “Everything in life comes with a user manual these days except your brain.” That is, until Jim Kwik wrote his book Limitless. People often feel distressed when they aren’t able to make their brain do what they want it to do, such as focusing, remembering old things, or learning new things. This book translates into a useable form, what neuroscience has shown us is how our brains work. With this book it is now possible to make your brain work for you. If you have a brain, you should not be without this book.