From the list on inspiring you to get off your butt and start a business.
Who am I?
I have a real passion for entrepreneurship, so much so that I married an entrepreneur and produced two children who became entrepreneurs. During my 25 years as a professor in the Greif Entrepreneurship Center at the University of Southern California, one of the top programs in the U.S., I had the privilege of inspiring and mentoring hundreds of new entrepreneurs. I found my passion in technology businesses. I had the business skills needed to help scientists and engineers raise funding, bring their inventions to market, and build their companies. I managed to start and run four ventures of my own as well as write several books about entrepreneurship.
Kathleen's book list on inspiring you to get off your butt and start a business
Why did Kathleen love this book?
For a couple years, Noam Wasserman was an entrepreneurship colleague of mine at the University of Southern California.
Founders Dilemmas is the first book to focus on the critical decisions founders of new ventures must make starting on day one. Wasserman studied nearly 10,000 founders including Tim Westergren of Pandora and Evan Williams of Twitter.
It should be no surprise that he found that people are the leading cause of startup failures. The best recommendation I can give is to tell you that Wasserman offers solutions that I have personally used and passed along to hundreds of founders, because they work.
This is not a fluffy book. It’s a serious book that is well worth your time to read. If you’re going to start a business, it’s required reading! And take notes!
Not only will it help you decide if you have what it takes, it will help you learn…