80 books like Today and Tomorrow

By Henry Ford,

Here are 80 books that Today and Tomorrow fans have personally recommended if you like Today and Tomorrow. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Small Is Beautiful: Economics as If People Mattered

Ray Cunningham Author Of The Post-Growth Project: How the End of Economic Growth Could Bring a Fairer and Happier Society

From my list on our fatal addiction to economic growth.

Why am I passionate about this?

In my career, I managed research into how the problems of modern industrial society are tackled in different countries. This reflected my own comparative instinct, which arose out of growing up bilingual and at home in two cultures. My journey into politics, sociology, and economics made me increasingly aware of the blindness of our social arrangements to the growing ecological crisis – and of how this blindness is perpetuated by the narrow silos of our political and academic systems. Our only hope now lies with thinkers who can escape those silos and integrate different perspectives into a holistic understanding. We don’t need more specialists, but generalists. Fewer economists, more moral philosophers. 

Ray's book list on our fatal addiction to economic growth

Ray Cunningham Why did Ray love this book?

The book that gave birth to the slogan... This is an iconoclastic look at the capitalist economy from a man who trained as an academic economist and worked for the National Coal Board. Schumacher thought creatively and wrote and spoke in a lively and engaging way and the book is an accessible introduction to a different way of thinking about what the purpose of an economy, or economics, is.

Also, Schumacher was invited to become the first Director of the Anglo-German Foundation for the Study of Industrial Society, but felt that he was already too old for the job. Many years later, I became the Foundation’s last Director.

By E.F. Schumacher,

Why should I read it?

3 authors picked Small Is Beautiful as one of their favorite books, and they share why you should read it.

What is this book about?

This New York Times bestselling “Eco Bible” (Time magazine) teaches us that economic growth must be responsibly balanced with the needs of communities and the environment.

“Embracing what Schumacher stood for--above all the idea of sensible scale--is the task for our time. Small is Beautiful could not be more relevant. It was first published in 1973, but it was written for our time.” — Bill McKibben, from the Foreword

Small Is Beautiful is Oxford-trained economist E. F. Schumacher’s classic call for the end of excessive consumption. Schumacher inspired such movements as “Buy Locally” and “Fair Trade,” while voicing strong opposition…


Book cover of The Goal: A Process of Ongoing Improvement

Steve Fenton Author Of Web Operations Dashboards, Monitoring, & Alerting

From my list on DevOps from before DevOps was invented.

Why am I passionate about this?

I'm a programmer and technical author at Octopus Deploy and I'm deeply interested in DevOps. Since the 1950s, people have been studying software delivery in search of better ways of working. We’ve seen many revolutions since Lincoln Labs first introduced us to phased delivery, with lightweight methods transforming how we wrote software at the turn of the century. My interest in DevOps goes beyond my enthusiasm for methods in general, because we now have a great body of research that adds to our empirical observations on the ways we work.

Steve's book list on DevOps from before DevOps was invented

Steve Fenton Why did Steve love this book?

I was a long-time skeptic about the business novel format, but The Goal changed my mind.

In this book, Goldratt presents concepts like Theory of Constraints with a business thriller (seriously). You get to live the same aha moments as the protagonist, Alex Rogo, as he encounters the pipe-smoking philosopher Jonah.

The setting may be a factory, but you’ll find many parallels to your DevOps work in this book.

By Eliyahu M. Goldratt, Jeffrey Cox,

Why should I read it?

4 authors picked The Goal as one of their favorite books, and they share why you should read it.

What is this book about?

*A Graphic Novel version of this title is now available: "The Goal: A Business Graphic Novel"

30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by…


Book cover of Maverick: The Success Story Behind the World's Most Unusual Workplace

Isaac Getz Author Of Freedom Inc.: How Corporate Liberation Unleashes Employee Potential and Business Performance

From my list on transformational leadership books that will help you to practice it.

Why am I passionate about this?

One remarkable leader I've studied, Bob Davids, said that the greatest scarcity in the world is not oil or food but leadership. For two decades, I've been on a quest to uncover the essence of a transformational leader, someone who cultivates an environment where employees' needs are so well-addressed that they are eager to show up and give their best every day. This journey led me to study hundreds of leaders and books, all serving as the foundation for my thoughts and writings. I trust that these books will kickstart your own journey. Mine has guided me to play a pivotal role in the corporate liberation movement, involving hundreds of leaders who have transformed their organizations.

Isaac's book list on transformational leadership books that will help you to practice it

Isaac Getz Why did Isaac love this book?

This is the freshest account I’ve read by a leader of his company’s transformational journey: Ricardo Semler became CEO of his father’s company, SEMCO, at the age of 21, and wrote the book in his early thirties, not to forget the transformative journey he just led.

But even more than the narrative itself, I loved Semler’s philosophical reflections, densely packed throughout the book. Example: “We simply don’t believe our employees have an interest in coming in late and doing as little as possible. After all, the same people raise children and elect mayors and presidents. They are adults. In SEMCO, we treat them as adults.”

Semler, twice chosen as Brazil’s businessperson of the year, proves how a leader, driven by authentic beliefs, can lead a transformation that makes people and—consequently—the company thrive.

By Ricardo Semler,

Why should I read it?

4 authors picked Maverick as one of their favorite books, and they share why you should read it.


Book cover of Breakthrough Thinking: The Seven Principles of Creative Problem Solving

Dr. Gerhard Plenert Author Of The XLs

From my list on developing innovative and creative thinkers.

Why am I passionate about this?

Dr. Gerhard Plenert has a PhD in Resource Economics and Operations Management, which are fancy words for “a whole lot of math.” He spent 12 years as a university professor and the remainder of his life living and working all over the world in places like Europe, Asia, the Middle East, Latin America, and of course North America. He has 8 children, and his grandchildren are just starting to get numbered, the last count was 15. He has successfully published over 30 books and close to 200 articles on various business and academic topics. But his loves include Sci-Fi movies like Avatar, Star Trek, and Star Wars, and mysteries like Jason Bourne and James Bond.

Dr.'s book list on developing innovative and creative thinkers

Dr. Gerhard Plenert Why did Dr. love this book?

This book describes a methodology of thinking that is used in Japan by Toyota for innovation and creativity. It describes a series of principles that are used to discover new ideas and gives examples and stories that demonstrate how these principles have been applied in industries throughout Japan. The “Breakthrough Thinking” methodology has been applied in businesses of all types throughout the world.

By Gerald Nadler, Shozo Hibino,

Why should I read it?

1 author picked Breakthrough Thinking as one of their favorite books, and they share why you should read it.

What is this book about?

The Anatomy of Successful Problem Solving
How do great leaders solve problems differently from the rest of us? In Breakthrough Thinking you will learn the seven steps consistently used by those who solve problems most creatively. By taking an analytical approach, Nadler and Hibino discovered that there is a specific method used to successfully make decisions that is both teachable and duplicable. This program is now presented to you in this volume.
"Finally, we have a beautifully lucid book which tells you how to get from here to there—how to get to 'excellence.'"
—Warren Bennis, co-author of Leaders
"I've used…


Book cover of The Public Image of Henry Ford: An American Folk Hero and His Company

Alexander J. Field Author Of The Economic Consequences of U.S. Mobilization for the Second World War

From my list on U.S. mobilization for World War II.

Why am I passionate about this?

As a scholar, I take pleasure in developing novel interpretations and arguments and persuading colleagues and readers of their merits. Over the past two decades, I’ve advanced a new macroeconomic narrative for the United States. In earlier publications, I argued that the Depression years were the most technologically progressive of the twentieth century. Behind the backdrop of double-digit unemployment, potential output grew rapidly, an increase that helped enable the country to produce prodigious amounts of WWII armaments. It also, I maintain, established most of the supply side foundations for the golden age (1948-73). The conventional wisdom tends instead to credit U.S. postwar economic dominance to experience manufacturing military durables. 

Alexander's book list on U.S. mobilization for World War II

Alexander J. Field Why did Alexander love this book?

Iconic images of the Willow Run plant, built by the U.S. government but operated by Ford, have probably done more than anything else to cement in the minds of scholars and the public the standard narratives about mobilization for the Second World War.

In fact, Willow Run was a questionable success, employing at its peak barely 40 percent of the headcount for which it was designed. It eventually relied extensively on subcontracting, which Ford had intended to avoid. And, because Ford insisted on freezing designs for substantial periods, Willow Run B-24s had to be flown to government modification centers before they could be used in combat.

As late as 1943, the Truman Committee was threatening to transfer the plant to another contractor because Ford’s performance had been so abysmal. But if Ford’s record as a builder of bombers was mixed, there is no question that the company operated a world-class…

By David L. Lewis,

Why should I read it?

1 author picked The Public Image of Henry Ford as one of their favorite books, and they share why you should read it.


Book cover of Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Dora Apel Author Of Beautiful Terrible Ruins: Detroit and the Anxiety of Decline

From my list on cities and urban decline.

Why am I passionate about this?

As I watched abandoned buildings, homes, and factories spread throughout neighborhoods in Detroit while photographers came from everywhere to photograph the ruins, I became fascinated with why we are drawn to ruins, what role such imagery plays in our collective imagination, and how ruins today are different than, say, Greek ruins. I am also interested in the politics behind the ruins and the role of capitalism in creating our declining cities. I have written several books on visual culture and politics, engaging with issues of race, trauma, memory, war, and capitalist globalization.

Dora's book list on cities and urban decline

Dora Apel Why did Dora love this book?

Although Diego Rivera’s Detroit Industry murals at the Detroit Institute of Arts allude to it, I had no idea until I read Greg Grandin’s book that Henry Ford attempted to extend his auto industry empire into the Amazon by building the company town of Fordlandia in the Brazilian jungle. I am fascinated by the suspenseful narrative Grandin creates around Ford’s ultimately disastrous failure at creating his own rubber-producing teetotaling town.

By Greg Grandin,

Why should I read it?

1 author picked Fordlandia as one of their favorite books, and they share why you should read it.

What is this book about?

From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon

In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets.

Fordlandia, as the settlement was called, quickly became the site of an…


Book cover of The Inventor's Secret: What Thomas Edison Told Henry Ford

Natascha Biebow Author Of The Crayon Man: The True Story of the Invention of Crayola Crayons

From my list on inventors.

Why am I passionate about this?

I love to get kids fired up about true stories, using their imaginations and believing in themselves as future innovators, inventors, and creators. Crayola crayons inventor Edwin Binney's story is a fabulous springboard for exploring nature, color and creativity. I love to draw and make stuff just like Binney, so his story resonated with me. The more I researched, the more I admired how he listened to what people needed and looked to nature for inspiration. I am intrigued by the origins of everyday objects. Here are some books that inspired me when I was writing, and that have that fascinating a-ha moment that spurs on innovation.

Natascha's book list on inventors

Natascha Biebow Why did Natascha love this book?

We’ve all heard of these two inventors, but I hadn’t heard of the time they met. The title immediately intrigues and hooks in readers  – what did Ford and Edison learn from each other? Curiosity was a trait they shared that got them both into heaps of trouble and spurred them on to explore, innovate and create life-changing inventions. But before Henry successfully invented the Ford car, he looked longingly at Edison’s numerous successful inventions. What was the secret of his success? “Keep at it!” – such a simple, empowering tip, one that everyone can find inspiring and encouraging, especially young readers.

By Suzanne Slade, Jennifer Black Reinhardt (illustrator),

Why should I read it?

1 author picked The Inventor's Secret as one of their favorite books, and they share why you should read it. This book is for kids age 5, 6, 7, and 8.

What is this book about?

* 2017 NSTA Best STEM Book List K-12* * NSTA Outstanding Science Trade Book for Students K-12 *
Thomas Edison and Henry Ford started off as insatiably curious tinkerers. That curiosity led them to become inventors--with very different results. As Edison invented hit after commercial hit, gaining fame and fortune, Henry struggled to make a single invention (an affordable car) work. Witnessing Thomas's glorious career from afar, a frustrated Henry wondered about the secret to his success.

This little-known story is a fresh, kid-friendly way to show how Thomas Edison and Henry Ford grew up to be the most famous…


Book cover of Engines of Change: A History of the American Dream in Fifteen Cars

John Wall Author Of Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

From my list on explore American consumer culture.

Why am I passionate about this?

I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy. 

John's book list on explore American consumer culture

John Wall Why did John love this book?

Examining automobiles people buy offers, if not a window into their soul, then a peek into their personal values. Ingrassia, a Wall Street Journal automotive reporter, guides us down a freeway of history and consumerism that “begat the middle class, the suburbs, shopping malls, McDonald's, Taco Bell, drive-through banking and other things.” He traces our romance with tires, horsepower, and wood-trimmed interiors through 15 models ranging from the Model T to the Prius. As stories of the Corvette, Jeep, GTO, VW Beetle and VWMicrobus, the unfairly maligned Chevy Corvair, and others roll by, Ingrassia integrates how each successive model forever changed customer desires and the often-cramped minds of auto executives. His cruise-control writing style rewards us with a smooth journey among the cars of our dreams.

By Paul Ingrassia,

Why should I read it?

1 author picked Engines of Change as one of their favorite books, and they share why you should read it.

What is this book about?

From Pulitzer Prize-winning journalist Paul Ingrassia comes a narrative of America like no other: a cultural history that explores how cars have both propelled and reflected the national experience—from the Model T to the Prius.

A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius.

From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to…


Book cover of Airshipmen, Businessmen, and Politics, 1890-1940

Alexander Rose Author Of Empires of the Sky: Zeppelins, Airplanes, and Two Men's Epic Duel to Rule the World

From my list on Zeppelin airships.

Why am I passionate about this?

A long time ago, I was an early-aviation historian, but eventually realized that I knew only half the story—the part about airplanes. But what about airships? Initially, I assumed, like so many others, that they were a flash-in-the-pan, a ridiculous dead-end technology, but then I realized these wondrous giants had roamed and awed the world for nearly four decades. There was a bigger story here of an old rivalry between airplanes and airships, one that had since been forgotten, and Empires of the Sky was the result.

Alexander's book list on Zeppelin airships

Alexander Rose Why did Alexander love this book?

This is a collection of ten essays about airship history, mostly concentrating on the business, political, and diplomatic angles. Zeppelins didn’t simply “exist” as objective bits of hardware, but were inextricably enmeshed in the controversies of their era, as Meyer ably and amply demonstrates. If you’re interested in the story-behind-the-story of Zeppelins, this is the book for you, though I’d perhaps wait to dive in until you’ve gotten your feet wet with some basic background reading. Particularly fascinating are Meyer’s investigations into the Zeppeliners’ visits to Detroit to see Henry Ford in the early 1920s, his comparative assessment of French and British airship engineering, and the sad fate of the very last German airship—no, the Hindenburg was not it—before they vanished forever in the age of the airplane.

By Henry Cord Meyer,

Why should I read it?

1 author picked Airshipmen, Businessmen, and Politics, 1890-1940 as one of their favorite books, and they share why you should read it.

What is this book about?

Dust jacket notes: "Rigid airships, the first aircraft capable of crossing the oceans with significant numbers of passengers and cargo, captured the public's imagination and the attention of many who saw in the dirigible a chance to expand their own ambitions, whether personal, political, military, or commercial. Drawing on governmental, company, and private archives from Germany, England, and the United States, Henry Cord Meyer shows how politicians and airship company executives with ulterior motives exploited public enthusiasm as well of feelings of nationalism. Count Ferdinand von Zeppelin used his invention to enhance German military power and assure his nation's preeminence…


Book cover of Reasons and Persons

David Edmonds Author Of Wittgenstein's Poker: The Story of a Ten-Minute Argument Between Two Great Philosophers

From my list on read before you turn 25.

Why am I passionate about this?

David Edmonds is a philosopher, podcaster, and curry fanatic. A distinguished research fellow at Oxford’s Uehiro Centre for Practical Ethics, he is the author of many books including Wittgenstein’s Poker (with John Eidinow), The Murder of Professor Schlick, Would You Kill The Fat Man?, and Undercover Robot (with Bertie Fraser). If you eat at his local restaurant, The Curry Paradise, he recommends you order the Edmonds Biriani.

David's book list on read before you turn 25

David Edmonds Why did David love this book?

Arguably the greatest work of moral philosophy of the 20th Century.  It’s rich with vivid thought experiments – including Parfit’s famous tele-transporter, which can make an exact copy of us and transport us to another planet. Is this copy of me the same person as me? The book makes us question some of our deepest assumptions - such as what it means to say that David Edmonds today is identical to David Edmonds yesterday or tomorrow. Parfit was my first supervisor, and I’m now writing his biography.

By Derek Parfit,

Why should I read it?

1 author picked Reasons and Persons as one of their favorite books, and they share why you should read it.

What is this book about?

This book challenges, with several powerful arguments, some of our deepest beliefs about rationality, morality, and personal identity. The author claims that we have a false view of our own nature; that it is often rational to act against our own best interests; that most of us have moral views that are directly self-defeating; and that, when we consider future generations the conclusions will often be disturbing. He concludes that moral non-religious moral
philosophy is a young subject, with a promising but unpredictable future.


5 book lists we think you will like!

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