80 books like Today and Tomorrow

The book that gave birth to the slogan... This is an iconoclastic look at the capitalist economy from a man who trained as an academic economist and worked for the National Coal Board. Schumacher thought creatively and wrote and spoke in a lively and engaging way and the book is an accessible introduction to a different way of thinking about what the purpose of an economy, or economics, is.

Also, Schumacher was invited to become the first Director of the Anglo-German Foundation for the Study of Industrial Society, but felt that he was already too old for the job. Many years later, I became the Foundation’s last Director.

I was a long-time skeptic about the business novel format, but The Goal changed my mind.

In this book, Goldratt presents concepts like Theory of Constraints with a business thriller (seriously). You get to live the same aha moments as the protagonist, Alex Rogo, as he encounters the pipe-smoking philosopher Jonah.

The setting may be a factory, but you’ll find many parallels to your DevOps work in this book.

This is the freshest account I’ve read by a leader of his company’s transformational journey: Ricardo Semler became CEO of his father’s company, SEMCO, at the age of 21, and wrote the book in his early thirties, not to forget the transformative journey he just led.

But even more than the narrative itself, I loved Semler’s philosophical reflections, densely packed throughout the book. Example: “We simply don’t believe our employees have an interest in coming in late and doing as little as possible. After all, the same people raise children and elect mayors and presidents. They are adults. In SEMCO, we treat them as adults.”

Semler, twice chosen as Brazil’s businessperson of the year, proves how a leader, driven by authentic beliefs, can lead a transformation that makes people and—consequently—the company thrive.

This book describes a methodology of thinking that is used in Japan by Toyota for innovation and creativity. It describes a series of principles that are used to discover new ideas and gives examples and stories that demonstrate how these principles have been applied in industries throughout Japan. The “Breakthrough Thinking” methodology has been applied in businesses of all types throughout the world.

Iconic images of the Willow Run plant, built by the U.S. government but operated by Ford, have probably done more than anything else to cement in the minds of scholars and the public the standard narratives about mobilization for the Second World War.

In fact, Willow Run was a questionable success, employing at its peak barely 40 percent of the headcount for which it was designed. It eventually relied extensively on subcontracting, which Ford had intended to avoid. And, because Ford insisted on freezing designs for substantial periods, Willow Run B-24s had to be flown to government modification centers before they could be used in combat.

As late as 1943, the Truman Committee was threatening to transfer the plant to another contractor because Ford’s performance had been so abysmal. But if Ford’s record as a builder of bombers was mixed, there is no question that the company operated a world-class… show more.

Although Diego Rivera’s Detroit Industry murals at the Detroit Institute of Arts allude to it, I had no idea until I read Greg Grandin’s book that Henry Ford attempted to extend his auto industry empire into the Amazon by building the company town of Fordlandia in the Brazilian jungle. I am fascinated by the suspenseful narrative Grandin creates around Ford’s ultimately disastrous failure at creating his own rubber-producing teetotaling town.

We’ve all heard of these two inventors, but I hadn’t heard of the time they met. The title immediately intrigues and hooks in readers  – what did Ford and Edison learn from each other? Curiosity was a trait they shared that got them both into heaps of trouble and spurred them on to explore, innovate and create life-changing inventions. But before Henry successfully invented the Ford car, he looked longingly at Edison’s numerous successful inventions. What was the secret of his success? “Keep at it!” – such a simple, empowering tip, one that everyone can find inspiring and encouraging, especially young readers.

Examining automobiles people buy offers, if not a window into their soul, then a peek into their personal values. Ingrassia, a Wall Street Journal automotive reporter, guides us down a freeway of history and consumerism that “begat the middle class, the suburbs, shopping malls, McDonald's, Taco Bell, drive-through banking and other things.” He traces our romance with tires, horsepower, and wood-trimmed interiors through 15 models ranging from the Model T to the Prius. As stories of the Corvette, Jeep, GTO, VW Beetle and VWMicrobus, the unfairly maligned Chevy Corvair, and others roll by, Ingrassia integrates how each successive model forever changed customer desires and the often-cramped minds of auto executives. His cruise-control writing style rewards us with a smooth journey among the cars of our dreams.

This is a collection of ten essays about airship history, mostly concentrating on the business, political, and diplomatic angles. Zeppelins didn’t simply “exist” as objective bits of hardware, but were inextricably enmeshed in the controversies of their era, as Meyer ably and amply demonstrates. If you’re interested in the story-behind-the-story of Zeppelins, this is the book for you, though I’d perhaps wait to dive in until you’ve gotten your feet wet with some basic background reading. Particularly fascinating are Meyer’s investigations into the Zeppeliners’ visits to Detroit to see Henry Ford in the early 1920s, his comparative assessment of French and British airship engineering, and the sad fate of the very last German airship—no, the Hindenburg was not it—before they vanished forever in the age of the airplane.

Arguably the greatest work of moral philosophy of the 20th Century.  It’s rich with vivid thought experiments – including Parfit’s famous tele-transporter, which can make an exact copy of us and transport us to another planet. Is this copy of me the same person as me? The book makes us question some of our deepest assumptions - such as what it means to say that David Edmonds today is identical to David Edmonds yesterday or tomorrow. Parfit was my first supervisor, and I’m now writing his biography.