Fordlandia
Book description
From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon
In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian…
Why read it?
1 author picked Fordlandia as one of their favorite books. Why do they recommend it?
Although Diego Rivera’s Detroit Industry murals at the Detroit Institute of Arts allude to it, I had no idea until I read Greg Grandin’s book that Henry Ford attempted to extend his auto industry empire into the Amazon by building the company town of Fordlandia in the Brazilian jungle. I am fascinated by the suspenseful narrative Grandin creates around Ford’s ultimately disastrous failure at creating his own rubber-producing teetotaling town.
From Dora's list on cities and urban decline.
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