Why am I passionate about this?
I am an immigrant who has successfully pursued the American dream, living it now for 50 years. After 10 years as a Professor at the University of Massachusetts, I spent 40 years in the Sports and Entertainment business, capped by building my own marketing agency, The Aspire Group, which has generated $1.75B in revenues for 300 iconic sports properties globally. While I’ve been able to make the dream a reality for myself and my family, I believe it has become out of reach for too many. I want to show my appreciation for Americans adopting me by revitalizing the aspirational elements of that dream and making it attainable for all.
Bernie's book list on cutting edge talent development leadership
Why did Bernie love this book?
Captain Marquette’s YouTube video inspired me to create a highly productive team using independent thinking. Then, reading his book really spoke to me because it resonated with my first working experience outside the University of Massachusetts—namely, with the Pittsburgh Pirates as SVP of Business. The Pirates were the worst team in Major League Baseball then, losing over 100 games per season, drawing only 7,000 fans per game, and losing $10M annually. The staff were deflated and defeated.
After getting direct input from the senior staff, I planned the Pirates turnaround in three stages: 1. Stop the ship sailing in the wrong direction; 2. Turn the ship around; 3. Gain speed and momentum in the right direction. I think the key statement in Marquette’s book is, “It doesn’t matter how smart the plan is if the staff can’t execute it.”
I read this landmark book well after being at the Pirates…
4 authors picked Turn the Ship Around! A True Story of Turning Followers into Leaders as one of their favorite books, and they share why you should read it.
"Leadership should mean giving control rather than taking control and creating leaders rather than forging followers."
David Marquet, an experienced Navy officer, was used to giving orders. As newly appointed captain of the USS Santa Fe, a nuclear-powered submarine, he was responsible for more than a hundred sailors, deep in the sea. In this high-stress environment, where there is no margin for error, it was crucial his men did their job and did it well. But the ship was dogged by poor morale, poor performance, and the worst retention in the fleet.
Marquet acted like any other captain until, one…