100 books like How to Win at the Sport of Business

By Mark Cuban,

Here are 100 books that How to Win at the Sport of Business fans have personally recommended if you like How to Win at the Sport of Business. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Turn the Ship Around! A True Story of Turning Followers into Leaders

Bernie J. Mullin Author Of Reimagining America's Dream: Making It Attainable for All

From my list on cutting edge talent development leadership.

Why am I passionate about this?

I am an immigrant who has successfully pursued the American dream, living it now for 50 years. After 10 years as a Professor at the University of Massachusetts, I spent 40 years in the Sports and Entertainment business, capped by building my own marketing agency, The Aspire Group, which has generated $1.75B in revenues for 300 iconic sports properties globally. While I’ve been able to make the dream a reality for myself and my family, I believe it has become out of reach for too many. I want to show my appreciation for Americans adopting me by revitalizing the aspirational elements of that dream and making it attainable for all.  

Bernie's book list on cutting edge talent development leadership

Bernie J. Mullin Why did Bernie love this book?

Captain Marquette’s YouTube video inspired me to create a highly productive team using independent thinking. Then, reading his book really spoke to me because it resonated with my first working experience outside the University of Massachusetts—namely, with the Pittsburgh Pirates as SVP of Business. The Pirates were the worst team in Major League Baseball then, losing over 100 games per season, drawing only 7,000 fans per game, and losing $10M annually. The staff were deflated and defeated.

After getting direct input from the senior staff, I planned the Pirates turnaround in three stages: 1. Stop the ship sailing in the wrong direction; 2. Turn the ship around; 3. Gain speed and momentum in the right direction. I think the key statement in Marquette’s book is, “It doesn’t matter how smart the plan is if the staff can’t execute it.”

I read this landmark book well after being at the Pirates…

By L. David Marquet,

Why should I read it?

4 authors picked Turn the Ship Around! A True Story of Turning Followers into Leaders as one of their favorite books, and they share why you should read it.

What is this book about?

"Leadership should mean giving control rather than taking control and creating leaders rather than forging followers."

David Marquet, an experienced Navy officer, was used to giving orders. As newly appointed captain of the USS Santa Fe, a nuclear-powered submarine, he was responsible for more than a hundred sailors, deep in the sea. In this high-stress environment, where there is no margin for error, it was crucial his men did their job and did it well. But the ship was dogged by poor morale, poor performance, and the worst retention in the fleet.

Marquet acted like any other captain until, one…


Book cover of Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture

Bernie J. Mullin Author Of Reimagining America's Dream: Making It Attainable for All

From my list on cutting edge talent development leadership.

Why am I passionate about this?

I am an immigrant who has successfully pursued the American dream, living it now for 50 years. After 10 years as a Professor at the University of Massachusetts, I spent 40 years in the Sports and Entertainment business, capped by building my own marketing agency, The Aspire Group, which has generated $1.75B in revenues for 300 iconic sports properties globally. While I’ve been able to make the dream a reality for myself and my family, I believe it has become out of reach for too many. I want to show my appreciation for Americans adopting me by revitalizing the aspirational elements of that dream and making it attainable for all.  

Bernie's book list on cutting edge talent development leadership

Bernie J. Mullin Why did Bernie love this book?

I have read numerous Jon Gordon books over the years, such as The Energy Bus, The Hard Hat, and The One Truth. They are always quick and simple reads that impart great points that I’ve found immediately implementable.

This one was a fun book to read, and it immediately got me psyched to have my senior staff implement its lessons. It particularly struck a chord for me because I know Gordon’s co-author, PJ Fleck, from his days as Head Football Coach at Western Michigan University. His analogy of “The Oar” as the source of the energy and “The Boat” as the team coming together in common sacrifice was particularly telling as I read the book shortly after seeing the movie, The Boys in the Boat, about the University of Washington 1936 Olympic gold medal-winning crew team.

At my organization, Aspire, we’ve incorporated these concepts, lessons, and philosophies into our…

By Jon Gordon, P.J. Fleck,

Why should I read it?

1 author picked Row the Boat as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to live and lead with enthusiasm and optimism, impact your team, and transform your culture

In Row the Boat, Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what you can achieve when you approach life with a never-give-up philosophy. The book shows you how to choose enthusiasm and optimism as your guiding lights instead of being defined by circumstances and events outside of your control.

Discover how to put the three key components of row the boat into practice in your life:

The Oar: The energy. Only you can dictate…


Book cover of The Twin Thieves: How Great Leaders Build Great Teams

Bernie J. Mullin Author Of Reimagining America's Dream: Making It Attainable for All

From my list on cutting edge talent development leadership.

Why am I passionate about this?

I am an immigrant who has successfully pursued the American dream, living it now for 50 years. After 10 years as a Professor at the University of Massachusetts, I spent 40 years in the Sports and Entertainment business, capped by building my own marketing agency, The Aspire Group, which has generated $1.75B in revenues for 300 iconic sports properties globally. While I’ve been able to make the dream a reality for myself and my family, I believe it has become out of reach for too many. I want to show my appreciation for Americans adopting me by revitalizing the aspirational elements of that dream and making it attainable for all.  

Bernie's book list on cutting edge talent development leadership

Bernie J. Mullin Why did Bernie love this book?

Twin Thieves is a true story whose main message is simple and reinforces what I know to be true—great teams are built first and foremost by great leaders. The focus is on overcoming the two biggest fears that most of us have as athletes, coaches, and/or leaders of teams—the fear of failure and of being judged unfavorably.

In reading the book, one of the first things that came to mind was the old adage: “Everyone wants to go to heaven, but no one is willing to die first.” The trick in applying this book to enhance my leadership style was to recall and tap into how I’ve overcome those fears in my life as an athlete, team member, coach, and executive. I personally learned how to get all, or at least the majority, of team members to channel those fears into positive energy.

By Steve Jones, Lucas Jadin,

Why should I read it?

1 author picked The Twin Thieves as one of their favorite books, and they share why you should read it.

What is this book about?

INSIDE THE BOOK

Tired of underperforming in the biggest moments, the Westlake Aviators football team realizes their greatest challenge isn’t beating an opponent but rather rising above the Twin Thieves: the Fear of Failure and the Fear of Judgment. Through a journey of adversity, celebration, and heartbreak, the Aviators come to understand that great teams are built by great leaders.

This powerful story serves as a playbook for anybody in business, sports, education, or life looking to help a group of people maximize their potential.

Some things you will learn…

Everybody wants a championship team until it’s time to do…


Book cover of The Fourth Quarter of Your Life: Embracing What Matters Most

Bernie J. Mullin Author Of Reimagining America's Dream: Making It Attainable for All

From my list on cutting edge talent development leadership.

Why am I passionate about this?

I am an immigrant who has successfully pursued the American dream, living it now for 50 years. After 10 years as a Professor at the University of Massachusetts, I spent 40 years in the Sports and Entertainment business, capped by building my own marketing agency, The Aspire Group, which has generated $1.75B in revenues for 300 iconic sports properties globally. While I’ve been able to make the dream a reality for myself and my family, I believe it has become out of reach for too many. I want to show my appreciation for Americans adopting me by revitalizing the aspirational elements of that dream and making it attainable for all.  

Bernie's book list on cutting edge talent development leadership

Bernie J. Mullin Why did Bernie love this book?

I recently turned 75, and my son told me, “Dad, you’re now entering the 4th quarter of your life.” The book quite simply spoke to me and where my head has been for the last 2 to 3 years as I made the decision to sell my company, The Aspire Group. I had plenty of time to think through the lessons of this book—what did I really need and want from selling the business? What ongoing lifestyle did I want? What outcomes did I want, and how much money did it really take to achieve those goals and live that kind of life?

During three years of extreme pressure, there was a lot of introspection while getting the business into the right shape to put it out on the market and then negotiating the sale terms. The only way to continue to run my business, stay sane and afloat, and…

By Allen R. Hunt, Matthew Kelly,

Why should I read it?

1 author picked The Fourth Quarter of Your Life as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you are in the fourth quarter of life or not, this book will change the way you live the rest of your life.

Intentionality is the key to successful fourth quarter living. People don’t accidentally age gracefully. People don’t accidentally die peacefully. And people don’t accidentally leave behind legacies of hope, love, and encouragement. These all require the intentionality this book will help you develop.

The purpose of this practical guide is to help you...

Live the fourth quarter based on proven life principles Clearly establish meaning and direction for your life Develop the clarity necessary to make good…


Book cover of The Only Investment Guide You'll Ever Need

Eric Tyson Author Of Investing For Dummies

From my list on getting smarter about investing and money.

Why am I passionate about this?

When I was growing up, I saw family members and friends, who were otherwise smart people who could master other aspects of their lives, have difficulty with personal finance decisions and investing. When my dad was laid off during a recession, he had some retirement money distributed to him, and I got interested in investing as he researched and tried with difficulty to handle this money himself. In my young adult years, I was a sponge to learn as much as I could about personal finance. 

Eric's book list on getting smarter about investing and money

Eric Tyson Why did Eric love this book?

I enjoyed reading Tobias’ book as a young adult because it was entertaining and engaging and focused on the big-picture concepts. His lighthearted tone and humor help to remove the stress involved with money and investing.

I appreciate the way in which the author communicates important themes concisely and with confidence. He’s a talented writer and a smart guy.  

By Andrew Tobias,

Why should I read it?

2 authors picked The Only Investment Guide You'll Ever Need as one of their favorite books, and they share why you should read it.

What is this book about?

Fully Updated! Covering cryptocurrency and NFTs, Robinhood, GameStop, the after-effects of COVID, and how climate change impacts investing.

The Only Investment Guide You'll Ever Need has been a favorite finance guide, earning the allegiance of more than a million readers across America.Using concise, witty, and truly understandable tips and explanations, Andrew Tobias delivers sensible advice and useful information on savings, investments, preparing for retirement, and much more. This completely updated edition will show you the best way to manage your money, no matter what your means.


Book cover of They Cleared the Lane: The NBA's Black Pioneers

Syl Sobel Author Of Boxed Out of the NBA: Remembering the Eastern Professional Basketball League

From my list on the history of African Americans and pro basketball.

Why am I passionate about this?

When Jay Rosenstein and I started writing Boxed Out of the NBA, we thought we were writing a light collection of mostly humorous anecdotes from old ballplayers about playing in the minor league. But as we interviewed the old Eastern Leaguers and understood how the league gave a home to players who couldn’t make the NBA in large part because of race, we realized we had a much more important and socially significant story. It’s been our privilege to get to know these gentlemen, and feel like they have entrusted us to tell their story. We want to help them get the respect and recognition they deserve while they are still here to appreciate it. 

Syl's book list on the history of African Americans and pro basketball

Syl Sobel Why did Syl love this book?

In They Cleared the Lane, Ron Thomas, a journalist and HBCU professor, tells the stories of players and coaches who blazed a trail for African Americans back when only the ball was brown.

He introduces us to pioneers like Earl Lloyd, Chuck Cooper, and Sweetwater Clifton, the “First Three” Black players who broke the NBA’s color line in 1951; Hal “King” Lear, Dick Gaines, Wally Choice, and Cleo Hill, who couldn’t crack the NBA’s racial quotas and stereotypes and starred instead in the Eastern League; John McClendon, who literally learned the game from its inventor, Dr. James Naismith, and is the acknowledged king of Black college coaches; and the first generation of Black superstars like Maurice Stokes, Bill Russell, Elgin Baylor, and Wilt Chamberlain.

If you want to learn on whose shoulders the modern NBA rests, this is the book to read. 

By Ron Thomas,

Why should I read it?

1 author picked They Cleared the Lane as one of their favorite books, and they share why you should read it.

What is this book about?

Today, black players comprise more than eighty percent of the National Basketball Association's rosters, providing a strong and valued contribution to professional basketball. In the first half of the twentieth century, however, pro basketball was tainted by racism, as gifted African Americans were denied the opportunity to display their talents. A few managed to eke out a living playing for the New York Renaissance and Harlem Globetrotters, black professional teams that barnstormed widely, playing local teams or in short-lived leagues. Also, a sprinkling of black players were on integrated teams. Modern professional basketball began to take shape in the late…


Book cover of When the Game Was Ours

Dan Shaughnessy Author Of Wish It Lasted Forever: Life with the Larry Bird Celtics

From my list on sports from a sports broadcaster.

Why am I passionate about this?

I have been privileged to cover sports for the Boston Globe for the last 40-plus years. It is the best place in the country to do what I do. New England has tradition, smart readers, historic teams, and a great deal of success, especially in this century. As an author of 14 books, it's nice to bring some sports to the conversation on this site.

Dan's book list on sports from a sports broadcaster

Dan Shaughnessy Why did Dan love this book?

This is the behind-the-scenes account of the most-watched NCAA Final in television history, and the epic Celtic-Laker clashes of the 1980s. MacMullan had ultimate access and knows the game. In this work, she captures the voices of Magic and Larry throughout giving the reader primary source history on a golden time in the NBA. 

By Larry Bird, Earvin Magic Johnson, Jackie Macmullan

Why should I read it?

1 author picked When the Game Was Ours as one of their favorite books, and they share why you should read it.

What is this book about?

From the moment these two legendary players took the court on opposing sides, they engaged in a fierce physical and psychological battle. In Celtic green was Larry Bird, the hick from French Lick with laser-beam focus, relentless determination, and a deadly jump shot, a player who demanded excellence from everyone around him. Magic Johnson was Mr. Showtime, a magnetic personality with all the right moves. Young, indomitable, he was a pied piper in purple and gold.

Their uncommonly competitive relationship came to symbolize the most thrilling rivalry in the NBA—East vs. West, physical vs. finesse, old school vs. Showtime, even…


Book cover of The Miracle of St. Anthony: A Season with Coach Bob Hurley and Basketball's Most Improbable Dynasty

Carl Deuker Author Of Golden Arm

From my list on sports books about more than sports.

Why am I passionate about this?

For 20 years, I tried to write politically relevant, “important” novels. I teach. One day I told my students that to succeed as a writer, they needed to write about things they knew and loved. Honesty was the key. That night, I resumed work on a novel set in Prague involving Cold War intrigue, capitalism, communism, and some other "isms" I’ve forgotten. I wrote a paragraph and then stopped. My advice was good. Write about things you know and love. So why not follow it myself? What section of the newspaper did I read first? The sports page. Did I live and die with my favorite sports teams? Yes. I put my hopeless Prague novel aside and started On the Devil’s Court. For better or worse, a sportswriter is who I am.

Carl's book list on sports books about more than sports

Carl Deuker Why did Carl love this book?

Jersey City hoops this time, but Wojnarowski’s book details the dedication of Bob Hurley (father of Duke star and NBA player Bobby Hurley) who is the head coach at a small Catholic school in Jersey City. Under his leadership, this tiny school wins championship after championship. For Hurley, the championships are a sidebar. His focus is on the players as human beings. He knows them--where they came from, where they are, where they could be headed--good and bad. Tough love at its best. A remarkable book about a remarkable man. The flip side of The Last Shot.

By Adrian Wojnarowski,

Why should I read it?

1 author picked The Miracle of St. Anthony as one of their favorite books, and they share why you should read it.

What is this book about?

In a city mired in endless decay, where the youth suffer through all the horrors of urban blight, hope comes in a most unassuming form: a tiny brick schoolhouse run by two Felician nuns where a singular basketball genius takes teenagers from the mean streets of Jersey City and turns them into champions on the hardcourt. Coach Bob Hurley had been working miracles at St. Anthony High School for over thirty years, winning state and national championships and offering his players rescue from their surroundings through college scholarships, when he met his most dysfunctional team yet. In The Miracle of…


Book cover of The NBA In Black And White: The Memoir of a Trailblazing NBA Player and Coach

Syl Sobel Author Of Boxed Out of the NBA: Remembering the Eastern Professional Basketball League

From my list on the history of African Americans and pro basketball.

Why am I passionate about this?

When Jay Rosenstein and I started writing Boxed Out of the NBA, we thought we were writing a light collection of mostly humorous anecdotes from old ballplayers about playing in the minor league. But as we interviewed the old Eastern Leaguers and understood how the league gave a home to players who couldn’t make the NBA in large part because of race, we realized we had a much more important and socially significant story. It’s been our privilege to get to know these gentlemen, and feel like they have entrusted us to tell their story. We want to help them get the respect and recognition they deserve while they are still here to appreciate it. 

Syl's book list on the history of African Americans and pro basketball

Syl Sobel Why did Syl love this book?

Ray Scott is a living bridge from the first generation of Black players in the NBA to the modern NBA that emerged in the 1970s.

Through high school in Philadelphia where he played against Wilt Chamberlain, to college in Portland where he first competed against Elgin Baylor, to his formative professional years in the Eastern League where his contemporaries were the league’s all-time stars like Sherman White, Wally Choice, and Hal “King” Lear, to his early years in the NBA where his mentor was Earl Lloyd, to succeeding Lloyd as an NBA coach and becoming the first African American named NBA Coach of the Year, Scott has soldiered through numerous affronts yet always emerged with grace, dignity, and hope.

“Coach,” as he is called, in this memoir written with prolific basketball writer and former Eastern League player Charley Rosen, demonstrates why he is respected and beloved as both a leader…

By Ray Scott, Charley Rosen,

Why should I read it?

1 author picked The NBA In Black And White as one of their favorite books, and they share why you should read it.

What is this book about?

A memoir of hard lessons learned in the racially segregated and sometimes outright racist NBA of the early ‘60s by celebrated NBA player and the first Black Coach of the Year, Ray Scott. Introduced by Earl "the Pearl" Monroe.

“There’s a basic insecurity with Black guys my size,” Scott writes. “We can’t hide and everybody turns to stare when we walk down the street. … Whites believe that their culture is superior to African-American culture. ... We don’t accept many of [their] answers, but we have to live with them.”

Ray Scott was part of the early wave of Black…


Book cover of Moonfixer: The Basketball Journey of Earl Lloyd

Syl Sobel Author Of Boxed Out of the NBA: Remembering the Eastern Professional Basketball League

From my list on the history of African Americans and pro basketball.

Why am I passionate about this?

When Jay Rosenstein and I started writing Boxed Out of the NBA, we thought we were writing a light collection of mostly humorous anecdotes from old ballplayers about playing in the minor league. But as we interviewed the old Eastern Leaguers and understood how the league gave a home to players who couldn’t make the NBA in large part because of race, we realized we had a much more important and socially significant story. It’s been our privilege to get to know these gentlemen, and feel like they have entrusted us to tell their story. We want to help them get the respect and recognition they deserve while they are still here to appreciate it. 

Syl's book list on the history of African Americans and pro basketball

Syl Sobel Why did Syl love this book?

I was on lunch break one day in 2010 walking through Union Station in DC when I saw a very tall, elderly Black man seated at a table in the B. Dalton bookstore with a stack of books in front of him.

I smiled at him and he back and me, and then the man with him said, “Do you know who this is?” I said no. The man said “It’s Earl Lloyd, the first African American to play in the NBA.” It occurred to me then, as it has many times since, that most Americans know about Jackie Robinson breaking the color line in professional baseball, but until that moment I didn’t know who did the same in basketball.

And it wasn’t until 10 years later, when I finally read the book that Mr. Lloyd graciously signed for me, that I wished I’d talked with him about his remarkable…

By Earl Lloyd, Sean Kirst,

Why should I read it?

1 author picked Moonfixer as one of their favorite books, and they share why you should read it.

What is this book about?

In 1950, future Hall of Famer Earl Lloyd became the first African American to play in a National Basketball Association game. Nicknamed ""Moonfixer"" in college, Lloyd led West Virginia State to two CIAA Conference and Tournament Championships and was named All-American twice. One of three African Americans to enter the NBA at that time, Lloyd played for the Washington Capitals, Syracuse Nationals, and Detroit Pistons before he retired in 1961.

Throughout his career, he quietly endured the overwhelming slights and exclusions that went with being black in America. Yet he has also lived to see basketball - a demonstration of…


5 book lists we think you will like!

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