100 books like Good Data

By Sam Gilbert,

Here are 100 books that Good Data fans have personally recommended if you like Good Data. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Design of Everyday Things

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

This essential book by Don Norman does not need any more plugging, but it would be impossible to leave it out.

The book forms a brilliant introduction to User Experience Design by explaining how the design of everyday objects relies on an intuitive understanding of how they work. Once we translate this thinking from the physical to the digital world, we are halfway there as UX/UI designers.

By Don Norman,

Why should I read it?

4 authors picked The Design of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The…


Book cover of Interaction Design: Beyond Human-Computer Interaction

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

I absolutely love this tome! It is not a coffee table book, but it is by far the best book at explaining the minutiae of interaction design principles and the thinking behind them.

It's not a quick read at 700 plus pages, nor does it contain the latest on-trend examples, but as a reliable reference, it is hard to beat. I wouldn’t be without my copy to refer to. I often suggest my book as a primer and a more accessible starting point for this one. 

By Helen Sharp, Jennifer Preece, Yvonne Rogers

Why should I read it?

1 author picked Interaction Design as one of their favorite books, and they share why you should read it.

What is this book about?

A new edition of the #1 text in the human computer Interaction field!

Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the fifth edition: a chapter on data at scale, which covers developments in the emerging fields of 'human data interaction' and data analytics. The chapter demonstrates the many ways organizations manipulate, analyze, and act upon the masses of data being collected with regards to human digital and physical behaviors, the…


Book cover of Branded Interactions: Marketing Through Design in the Digital Age

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

As a graphic designer who moved into UX/UI design, this book really appeals to me.

It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…

The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace. 

By Marco Spies, Katja Wenger,

Why should I read it?

1 author picked Branded Interactions as one of their favorite books, and they share why you should read it.

What is this book about?

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…


Book cover of Good Services: How to Design Services That Work

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

A former student and friend who works in-house as a UX Design Director recommended this book to me.

It bridges the gap between successful design and business management. Most young designers start off by only seeing or interacting with their designs rather than being part of a much larger service design ecosystem. This book shares the essential principles of service design and, in the process, introduces designers to the strategic value of good design.

By Louise Downe,

Why should I read it?

1 author picked Good Services as one of their favorite books, and they share why you should read it.

What is this book about?

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book…


Book cover of Wired Wilderness: Technologies of Tracking and the Making of Modern Wildlife

Christopher Michael Blakley Author Of Empire of Brutality: Enslaved People and Animals in the British Atlantic World

From my list on animal and environmental history.

Why am I passionate about this?

I’m a scholar of environmental history with a focus on human-animal relationships. I’ve also studied the histories of slavery and the African Diaspora, and in my book I’ve fused approaches from these two fields to look at how human-animal relations and networks shaped the expansion of slavery and slave trading from West Africa to the Caribbean in the seventeenth and eighteenth centuries. My scholarship is also an outgrowth of my teaching, and I regularly teach American environmental and cultural history at California State University, Northridge. I finished my PhD in history at Rutgers University, and my research has recently been funded by the Special Collections Research Center at the College of William & Mary.

Christopher's book list on animal and environmental history

Christopher Michael Blakley Why did Christopher love this book?

Etienne Benson’s work on the history of radio tracking of wild animals is a model in combining environmental history, animal studies, and history of technology.

The book is also a fantastic example of how diverse networks of peopleincluding hunters, conservationists, and animal rights activists—link up through a device, in this case the radio transmitter.

By Etienne Benson,

Why should I read it?

1 author picked Wired Wilderness as one of their favorite books, and they share why you should read it.

What is this book about?

American wildlife biologists first began fitting animals with radio transmitters in the 1950s. By the 1980s the practice had proven so useful to scientists and nonscientists alike that it became global. Wired Wilderness is the first book-length study of the origin, evolution, use, and impact of these now-commonplace tracking technologies. Combining approaches from environmental history, the history of science and technology, animal studies, and the cultural and political history of the United States, Etienne Benson traces the radio tracking of wild animals across a wide range of institutions, regions, and species and in a variety of contexts. He explains how…


Book cover of The Equality Machine: Harnessing Digital Technology for a Brighter, More Inclusive Future

Darren McKee Author Of Uncontrollable: The Threat of Artificial Superintelligence and the Race to Save the World

From my list on understanding how AI will shape our lives.

Why am I passionate about this?

I'm an author, advisor, speaker, podcaster, and citizen concerned about humanity’s relationship with advanced artificial intelligence. After following developments in AI for many years, I noticed a disconnect between the rapid rate of progress in AI and the public’s understanding of what was happening. The AI issue affects everyone, so I want everyone to be empowered to learn more about how AI will have a large impact on their lives. As a senior policy advisor and a member of the Board of Advisors for Canada's leading safety and governance network, books such as these help me stay informed about the latest developments in advanced artificial intelligence. I hope my recommendations will help you to critically consider how humans should co-exist with this revolutionary technology.

Darren's book list on understanding how AI will shape our lives

Darren McKee Why did Darren love this book?

AI algorithms are increasingly used to decide what you see, if you’re hired, and who you match with socially or romantically.

There is much cause for concern because many of these algorithms are biased and return responses that indicate some degree of sexism or racism.

The main value of this book is that all those issues are recognized, but so is the notion that when an algorithm is biased, it is much easier to discover that and correct it than with a person.

Consequently, reforming algorithms likely presents a better option to reduce bias when people or things are sorted or assessed.

By Orly Lobel,

Why should I read it?

1 author picked The Equality Machine as one of their favorite books, and they share why you should read it.

What is this book about?

Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values.

With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world's thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety.

Lobel's vivid examples-from labor markets to…


Book cover of A Social History of Truth: Civility and Science in Seventeenth-Century England

David N. Livingstone Author Of The Empire of Climate: A History of an Idea

From my list on the history of ideas.

Why am I passionate about this?

My love for ideas and their history was born when I was still in high school. It was my old English teacher who first opened up the power of ideas in literature to change the world. I’m pretty sure he loved Eleanor Roosevelt’s comment: “Great minds discuss ideas; average minds discuss events; small minds discuss people.” Whether or not that’s true, my taste was further sharpened when I took a two-year course on the history of thought about nature and culture as an undergraduate student. I was captivated. 

David's book list on the history of ideas

David N. Livingstone Why did David love this book?

What I love about this book is the way it challenges the taken-for-granted thought that ‘truth’ is easily discovered. With compelling examples from the past, Shapin works through the ways in which scientific knowledge is made–the struggles that its practitioners have to engage in to construct and consolidate credibility.

What the author reveals is that trust is as fundamental in science as it is in everyday life. A revolutionary thought: who do we trust, and why?

By Steven Shapin,

Why should I read it?

1 author picked A Social History of Truth as one of their favorite books, and they share why you should read it.

What is this book about?

How do we come to trust our knowledge of the world? What are the means by which we distinguish true from false accounts? Why do we credit one observational statement over another? This study engages these universal questions through a recreation of a crucial period in the history of early modern science: the social world of gentlemen-philosophers in 17th-century England. The author paints a picture of the relations between gentlemanly culture and scientific practice. He argues that problems of credibility in science were practically solved through the codes and conventions of genteel conduct: trust, civility, honour, and integrity. These codes…


Book cover of Worn Out: How Our Clothes Cover Up Fashion's Sins

Stacy Igel Author Of Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration

From my list on memoirs about thought leaders who created brands.

Why am I passionate about this?

I grew up in Chicago and at a very young age worked in retail. While my mom was building her own brand, lumbar support called the “back machine”, I watched the process and got to shadow her to understand what the customers’ needs were. I went to the University of Wisconsin in Madison and triple majored in Design, Retail, and Business. I then moved to NYC and launched my brand BOY MEET GIRL® in 2001. When I couldn’t find a book on a woman building a brand who was also a mother I knew I had to write my book to show others how you can do it.

Stacy's book list on memoirs about thought leaders who created brands

Stacy Igel Why did Stacy love this book?

I have been in the fashion industry for over two + decades and have been fortunate to work with Alyssa Hardy the author of this book. She has featured me in several articles she writes for and has been a model in one of my anti-bullying campaigns.

Why I would recommend her book is not only because I think she is a rock star but because how important her book is to our society. It gives a real insider look at the rise of “fast fashion” and the abuse and neglect of garment workers.

By Alyssa Hardy,

Why should I read it?

1 author picked Worn Out as one of their favorite books, and they share why you should read it.

What is this book about?

An insider's look at how the rise of "fast fashion" obstructs ethical shopping and fuels the abuse and neglect of garment workers

"With years of expertise in the fashion industry, Alyssa's reporting is consistently deep and thoughtful, and her work on sustainability and ethics has changed how I view the clothes I wear."
-Brittney McNamara, features director at Teen Vogue

Ours is the era of fast fashion: a time of cheap and constantly changing styles for consumers of every stripe, with new clothing hitting the racks every season as social media-fueled tastes shift.

Worn Out examines the underside of our…


Book cover of Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Climate Change

Gemma Milne Author Of Smoke & Mirrors: How Hype Obscures the Future and How to See Past It

From my list on navigate technology hype.

Why am I passionate about this?

I’ve worked in and around the tech, science and startup world for the past 10 years, and hype has played various roles in my work and life. From working in advertising where my job was to build narratives around ideas and products, then in journalism where I was tasked with sorting hype from reality when deciding who and what to write about, to now being a researcher who looks into the very nature and power of narratives, ideologies, political economies and cultures around science and technology – hype has been a recurring topic which is so important in understanding and navigating the tech industry. I hope you find these books as enlightening as I have!

Gemma's book list on navigate technology hype

Gemma Milne Why did Gemma love this book?

Whilst not specifically about tech, I find this book a crucial intervention in clearly laying out how narratives can be weaponized for catastrophic negative impact.

I also really like how it focuses on the scientists themselves, amongst many other people, and their role in being part of the project of doubt – in understanding and unpicking hype, it’s crucial to consider all the actors involved in bringing science and technology into fruition, and this book expertly does just that. 

By Naomi Oreskes, Erik M. Conway,

Why should I read it?

10 authors picked Merchants of Doubt as one of their favorite books, and they share why you should read it.

What is this book about?

The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific…


Book cover of Herman Daly's Economics for a Full World: His Life and Ideas

David Miller Author Of Solved: How the World's Great Cities Are Fixing the Climate Crisis

From my list on books that evoke a place and take you there.

Why am I passionate about this?

I love cities, and as a former Mayor, I understand their vibrant complexity. Like all of us, I am deeply worried about planetary breakdown, but unlike most, I’ve had the privilege of seeing firsthand the great work that leading mayors are undertaking globally to address the climate crisis. It's my belief that if more of us knew what is happening in some cities, and therefore what is possible in all, we would not only see that it is possible to avoid climate breakdown but fuelled by that hope, we would demand change from those we elect. You can hear more in the podcast I lead, Cities 1.5, or read more in my occasional newsletter on substack.

David's book list on books that evoke a place and take you there

David Miller Why did David love this book?

This book is a lovingly and expertly written biography of an underappreciated but vastly significant economist, Herman Daly. Professor Daly was an early proponent of ecological economics, and his work is becoming increasingly important and relevant if we want to stop climate breakdown.

One of the main reasons we are approaching climate breakdown is because neo-liberal economic theories and the economic system they have led to through trade agreements and the like rely on false or oversimplified assumptions—like pollution is free or that any resource constraints can be met by new inventions. The fact that neither is true—and the policy implications that set out from that conclusion - are persuasively documented in this biography.

The book is about economics and a great economist who brilliantly and convincingly demonstrated that the Planet and human resource demands on it must be included in our economic analysis and rules. As such, the biography…

By Peter A. Victor,

Why should I read it?

1 author picked Herman Daly's Economics for a Full World as one of their favorite books, and they share why you should read it.

What is this book about?

As the first biography of Professor Herman Daly, this book provides an in-depth account of one of the leading thinkers and most widely read writers on economics, environment and sustainability.

Herman Daly's economics for a full world, based on his steady-state economics, has been widely acknowledged through numerous prestigious international awards and prizes. Drawing on extensive interviews with Daly and in-depth analysis of his publications and debates, Peter Victor presents a unique insight into Daly's life from childhood to the present day, describing his intellectual development, inspirations and influence. Much of the book is devoted to a comprehensive account of…


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