Why did I love this book?
There has been more “grassroots” advocacy in the last 25 years than during any 25-year period in U.S. history. The Black Lives Matter, pro-Trump, anti-Trump, New Christian Right, and Tea Party movements are some of the biggest mass movements in our history.
When most people hear the word “grassroots,” they think of ordinary citizens mobilizing, marching, or protesting on important issues. But in this book, sociologist Edward Walker shows us that behind many instances of seemingly “grassroots” advocacy are legions of political consultants who sell their ability to mobilize ordinary citizens to their wealthy clients, including giant corporations and business-oriented interest groups.
This book is epiphanic. Most of us realize on some level that political consulting is a big business. But most of us—and I mean regular people and people like me who study politics for a living—assume that political consultants advise political parties and candidates for office on the best ways to get votes.
This book shows that the world of political consulting now goes far beyond this. Specifically, highly professional, well-connected, expert political consultants find ways to stimulate seemingly “grassroots” activity on behalf of their well-heeled clients.
This means that some mass movements are not “mass” at all. Dr. Walker provides us with a glimpse into the new world of political consulting. And he does this by using real-world, compelling examples from local, state, and national politics. This book will leave you asking: Is the “grassroots” advocacy I see actually coming from the “grassroots?”
1 author picked Grassroots for Hire as one of their favorite books, and they share why you should read it.
Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates how, spurred by the post-sixties advocacy explosion and rising business political engagement, elite consultants have deployed new technologies to commercialize mass participation. Using evidence from interviews, surveys and public records, Grassroots for Hire paints a detailed portrait of these consultants and their clients. Today, Fortune 500 firms hire them to…
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