Why am I passionate about this?
I’m a citizen of both the US and the UK, and in 2016, I watched as both my countries were suddenly pulled in shocking political directions, with Brexit in the UK and Trump’s election in the US. In both cases, strong pre-existing norms against openly racist speech seemed to vanish overnight. As a philosopher of language who worked on both deception and racism, I wanted to know how this happened. This has led me to an enduring interest in the ways that manipulative language can change norms around racism, allowing what was once unthinkable to become normal.
Jennifer's book list on how manipulative language stokes racism
Why did Jennifer love this book?
This book transformed the way that I understood racist messaging. It’s a richly detailed history of racist political campaigning, but its centerpiece is a riveting deep dive into the Willie Horton ad from 1992, which arguably changed the course of history by bringing us the first President Bush and, therefore, the first Gulf War (and all that followed from it).
Mendelberg shows how this ad—and others like it— can act on viewers’ racism without their awareness. Importantly, she shows how this can happen even if viewers actively want to avoid being racist.
1 author picked The Race Card as one of their favorite books, and they share why you should read it.
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort…