Why am I passionate about this?
I've always been fascinated by the ways religion reconciles contradiction. Both of my parents were public school teachers in the panhandle of Florida, and I now work at a public university in Texas, yet the culture in which I was raised, of white evangelicalism, supported economic policies of neoliberalism that defunded public life. My interest in American religion is motivated by the question of why we participate in systems that harm us. This is an economic question, but sufficient answers must address the power of religion to shape what we see as morally good and bad. These books all do that.
Chad's book list on American evangelicalism and neoliberal religion
Why did Chad love this book?
Having grown up in a southern evangelical family in the 1980s and ‘90s, I never understood why my parents, like other southerners, were such staunch supporters of Sam Walton and Wal-Mart, when the chain store's economic approach of buy low, sell low, eroded small-town life. Then I read Moreton's book and it all made sense.
1 author picked To Serve God and Wal-Mart as one of their favorite books, and they share why you should read it.
In the decades after World War II, evangelical Christianity nourished America's devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.
While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to…