To Serve God and Wal-Mart

By Bethany Moreton,

Book cover of To Serve God and Wal-Mart: The Making of Christian Free Enterprise

Book description

In the decades after World War II, evangelical Christianity nourished America's devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by…

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Why read it?

1 author picked To Serve God and Wal-Mart as one of their favorite books. Why do they recommend it?

Having grown up in a southern evangelical family in the 1980s and ‘90s, I never understood why my parents, like other southerners, were such staunch supporters of Sam Walton and Wal-Mart, when the chain store's economic approach of buy low, sell low, eroded small-town life. Then I read Moreton's book and it all made sense.

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