100 books like If That's Leading, I'm In

I read this book last year and adored it from the moment it began.

I knew straight away it was going to be something special when I realised there was something unusual about Nick and Bee’s relationship – and oh my!

Without giving too much away (trust me, it will spoil it!), it allows you to instantly suspend your disbelief and be swept up into the love story that you know, in your brain, can’t possibly exist, but which your heart desperately wants you to believe. 

I read it in a day because I simply couldn’t put it down, and recommend it to everyone I see – and no book can come more recommended than that!

When I started working in Indian politics, I believed fixing issues that people faced was the prime driver of votes. It soon became obvious that it wasn’t facts and issues that determined election results, it was emotions. It was also clear that emotions could be manipulated, and the information people chose to believe in wasn't necessarily based in reality. This book details how troll farms built by political parties can be used to shape the conversation on social media, generate fake outrage, and derail rational thought, and how this influences election results. 

From a highly respected series and publisher, this book explains how to go about searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job.

This updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once.

It is a great resource book for every level of applicant but is still 12 years behind the curve for a modern job seeker. 

Social media has been a huge part of popular uprisings over the last decade. At first look, social media should be hugely empowering for mass movements: it allows people to communicate, share their idea, and organize.

Then why have nonviolent movements in the era of social media struggled so much to achieve change? Zeynep Tufekci unpacks this puzzle, showing how social media can actually be a shortcut—allowing movements to grow fast without learning skills and building organizing tools—that actually makes them more vulnerable to state repression.

I think this pairs nicely with Pearlman’s lessons about the importance of organization, and is a must-read for activists seeking to more effectively harness the power of social media.

To balance out my list is Divided We Fall by David French, who recently became The New York Times’s newest conservative columnist.

So, yes, he’s a moderate conservative—and his book actually stands out to me among polarization books because it does a particularly good job of articulating both conservative and liberal perspectives on various issues, and both sides’ reasons for frustration and anger.

I also especially appreciate French’s discussion of the “law of group polarization”—the tendency for people’s opinions to become more extreme when we confer with like-minded groups—French and I agree this is a key cause of US polarization. And true to the title, the book includes descriptions of potential secession scenarios—not pleasant to read but perhaps a wake-up call for some readers.

Philip Napoli is a leading media policy expert and was one of the first people to identify some of the problems that emerge when news gets distributed online through social media algorithms.

I love this book because it provides a great narrative of how we got to this point, but also some fantastic suggestions for how policymakers can respond. It’s quite readable for an academic book, and worth checking out. 

I found incredibly compelling the argument of how important humility and the willingness to admit what we don’t know are to democratic, liberal thought.

That we have become a society that rarely listens to ideas that challenge our own or that disrupt what we think we know to be true–is hugely dangerous. 

As Lynch explores, more information has not led to greater certainty or confidence in the answers we find. What we are experiencing is not only a crisis of truth, but one of trust.

We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.

The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too. 

It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself! 

I’m just gonna say up front: some of you will hate this novel, so I’ll describe it as clearly as I can.

The narrator is a famous blogger who rose to international fame over a one-sentence post, after which she surrenders to a life lived online, described in poetic, incandescent, at times infuriatingly overwritten prose. That’s Part 1, which ends with a thudding fall to earth: a text from Mom saying Come home. Part Two is a switcheroo in both style and content, and that’s all I can tell you without wrecking the novel’s unexpected turn. 

I know what this sounds like—impenetrable show-offing, and at times it is—but it’s like nothing I’ve ever read and I can’t stop thinking about it. Don’t say I didn’t warn you.

I love this book, and it caused a big splash on publication.

The novel takes a highly individual look at one woman’s twin obsessions–a man she is having an affair with and his sometime lover, a woman whom the narrator obsessively follows via social media. On the one hand, it’s a story of infatuation and obsession, about how you can lose sight of yourself in the desire for another. On the other, it’s about how social media and capitalism can combine to diminish us all.

I thoroughly enjoyed it–it’s dark, racy and thought-provoking.