Why am I passionate about this?

I am an academic who writes about gender and media culture.  At the start of my career, I often wrote about silent and classical-era Hollywood, and I still teach these periods, but most of my research now focuses on the contemporary era and the complexities of gender, class, and consumer culture. My current project is a study of the broken customer service culture and the anti-social effects of technologization called I’m Sorry You Feel That Way:’ Affect, Authority and Antagonism in the Cultures of Customer Service.


I wrote...

Imagining "We" in the Age of "I": Romance and Social Bonding in Contemporary Culture

By Mary Harrod (editor), Suzanne Leonard (editor), Diane Negra (editor)

Book cover of Imagining "We" in the Age of "I": Romance and Social Bonding in Contemporary Culture

What is my book about?

Dramatic shifts in gender and sexuality, work and mobility patterns, and especially technology have provoked interest in perceived threats to…

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The books I picked & why

Book cover of The Wedding Spectacle Across Contemporary Media and Culture: Something Old, Something New

Diane Negra Why did I love this book?

While there are other books on the “matrimonial industrial complex,” this one provides a really in-depth analysis of the cultural fascination with weddings, and I found it an absolutely engrossing account of phenomena ranging from royal weddings to “purity porn.” 

What comes across here is the scale of the idealized wedding as a consumerist ritual and form of deep aspirational investment. One of the most thought-provoking aspects of the book is the notion that the cultural norms around weddings and marriage have slipped out of alignment so that there is a growing gap between the celebration of getting married and the state of being in a marriage.

By Jilly Boyce Kay (editor), Melanie Kennedy (editor), Helen Wood (editor)

Why should I read it?

1 author picked The Wedding Spectacle Across Contemporary Media and Culture as one of their favorite books, and they share why you should read it.

What is this book about?

This book interrogates the hyper-visibility and stubborn endurance of the wedding spectacle across media and culture in the current climate.

The wide-ranging chapters consider why the symbolic power of weddings is intensifying at a time when marriage as an institution appears to be in decline - and they offer new insights into the shifting and complex gender politics of contemporary culture. The collection is a feminist project but does not straight-forwardly renounce the wedding spectacle. Rather, the diverse contributions offer close analyses of the myriad forms and practices of the wedding spectacle, from reality television and cinematic film to wedding…


Book cover of After Happily Ever After: Romantic Comedy in the Post-Romantic Age

Diane Negra Why did I love this book?

For the past 25 years, romantic comedy has largely been considered a failed genre, out of sync with a new climate of uncertainty about intimacy and couplehood.

This book challenges that oversimplified view and shows how romance narratives are shape-shifting in the 21st century. Even in an era of heteropessimism, romantic comedy continues to be an important form, and the contributors here track its increasing openness to racial and sexual minorities it traditionally overlooked.

By Maria San Filippo (editor),

Why should I read it?

1 author picked After Happily Ever After as one of their favorite books, and they share why you should read it.

What is this book about?

In defiance of the alleged "death of romantic comedy," After "Happily Ever After": Romantic Comedy in the Post-Romantic Age edited by Maria San Filippo attests to rom-com's continuing vitality in new modes and forms that reimagine and rejuvenate the genre in ideologically, artistically, and commercially innovative ways. No longer the idyllic fairy tale, today's romantic comedies ponder the realities and complexities of intimacy, fortifying the genre's gift for imagining human connection through love and laughter. It has often been observed that the rom-com's "happily ever after" trope enables the genre to avoid addressing the challenges of coupled life. This volume's…


Book cover of Wife, Inc.: The Business of Marriage in the Twenty-First Century

Diane Negra Why did I love this book?

Popular culture is littered with new archetypes of wifehood, both enacted (the “MILF,” the “trad wife,” the “Mormon Wife”) and aspirational (“I’m Looking for a Man in Finance”). 

Leonard’s highly accessible book provides a way of thinking about this taken-for-granted category and places it in a range of critical and historical contexts. One of the most important contributions she makes is to track the emergence of the “professional wife” as a new status designation and revenue raising identity.

By Suzanne Leonard,

Why should I read it?

1 author picked Wife, Inc. as one of their favorite books, and they share why you should read it.

What is this book about?

A fascinating look at the changing role of wives in modern America

After a half century of battling for gender equality, women have been freed from the necessity of securing a husband for economic stability, sexual fulfillment, or procreation. Marriage is a choice, and increasingly women (and men) are opting out. Yet despite these changes, the cultural power of marriage has burgeoned. What was once an obligation has become an exclusive club into which heterosexual women with the right amount of self-discipline may win entry. The newly exalted professionalized wife is no longer reliant on her husband's status or money;…


Book cover of Romantic Comedy: Boy Meets Girl Meets Genre

Diane Negra Why did I love this book?

This short book covers a lot of ground and has been really influential in my thinking about the “Chick Flick” as a form of popular storytelling. It’s extremely useful for coming to grips with the genre’s conventions, and it’s open to the thematic and ideological range of a set of films that are too often written off as boilerplate and conservative.

It enables readers to see the interconnectedness of celebrated screwball comedies from the 1930s, Doris Day/Rock Hudson sex comedies, “radical” romantic comedies like Annie Hall, and contemporary “neo-traditional” romances like Sleepless in Seattle. A standout section for me is the author’s close reading of You’ve Got Mail.

By Tamar Jeffers McDonald,

Why should I read it?

1 author picked Romantic Comedy as one of their favorite books, and they share why you should read it.

What is this book about?

Romantic Comedy offers an introduction to the analysis of a popular but overlooked film genre. The book provides an overview of Hollywood's romantic comedy conventions, examining iconography, narrative patterns, and ideology. Chapters discuss important subgroupings within the genre: screwball sex comedy and the radical romantic comedy of the 1970s. A final chapter traces the lasting influence of these earlier forms within current romantic comedies. Films include: Pillow Talk (1959), Annie Hall (1977), and You've Got Mail (1998).


Explore my book 😀

Imagining "We" in the Age of "I": Romance and Social Bonding in Contemporary Culture

By Mary Harrod (editor), Suzanne Leonard (editor), Diane Negra (editor)

Book cover of Imagining "We" in the Age of "I": Romance and Social Bonding in Contemporary Culture

What is my book about?

Dramatic shifts in gender and sexuality, work and mobility patterns, and especially technology have provoked interest in perceived threats to social bonding on a global scale. Looking at a variety of sites—including film, television, print fiction, new media, and new technologies—this book explores the fracturing of couple culture but also its persistence. 

Understanding romance as a potent, ever-shifting culture mythology, it connects recent developments in intimacy culture to sociopolitical developments, including the COVID crisis and its effects; the continuing aftershocks of the 2008 recession (which remain a contributing factor to declining marriage rates); the rise and calcification of neoliberalism (and the related fraying of postfeminism); and the rampant cynicism, and post-civic thinking that buttress the rise of extreme populism. 

Book cover of The Wedding Spectacle Across Contemporary Media and Culture: Something Old, Something New
Book cover of Single Women in Popular Culture: The Limits of Postfeminism
Book cover of After Happily Ever After: Romantic Comedy in the Post-Romantic Age

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Lori Alden Holuta Author Of The Flight to Brassbright

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