I am an entrepreneur and an investor with a background in engineering from Harvey Mudd College and University of Southern California. I co-founded Deviate Labs, a boutique growth marketing agency with my business partner, Chad Riddersen. Our growth marketing agency leverages my engineering pedigree and my business partner’s investment pedigree for a unique approach to marketing that we lend to our consulting engagements and our own initiatives. Together, we co-authored the book, Growth Hacking: Silicon Valley’s Best Kept Secret. I am passionate about investing in and developing both people and businesses and these books I recommend have helped me become better at doing so.
It’s a crash course on marketing in today’s fast-paced digital age. Raymond and Chad wrote it specifically with startup founders and business owners in mind who have little marketing experience but appreciate its importance in their business growth. It provides a powerful framework called the Automated Sales Process™ (ASP™) that helps readers contextualize marketing in a systematic manner and provides a roadmap for execution.
I appreciate foundational books that can stand the test of time and this book is one such book in the realm of business. Not only does it lay out insightful business-building strategies that help create efficiency and longevity in your business, you’ll also find golden nuggets of insights that apply to marketing as well. Some of the systematic approaches outlined in the book provided inspiration for our own boo.
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
Once in a blue moon, a book comes along and shatters long-standing traditions that establishments have been following without question. Pitch Anything is one such “once in a blue moon” book. It teaches tactics and strategies from the field of neuroeconomics that illuminate new ways of presenting, pitching, and marketing your ideas and offers. I leverage this book’s “big ideas” in many aspects of our marketing endeavors.
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book
"Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextronics
"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business." -JOSH WHITFORD, Founder, Echelon Media
"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve." -RALPH CRAM, Investor
"Pitch Anything offers a new method that will differentiate you from the rest of the pack." -JASON JONES, Senior Vice President, Jones Lang LaSalle
Good to Great studies some of the greatest success stories in business with the aim of identifying patterns. The author lays out concrete patterns for the readers with the hope that they can strive to replicate these patterns to create long-lasting successful companies for themselves. In building our Growth Marketing agency, Deviate Labs, my co-founder and I bear these lessons in mind daily.
________________________________ Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…
What good is building a business without fulfilling relationships? This book will help you with building and fostering fulfilling relationships. This is one book I wish I had read much earlier in life because had I done so, I would have acquired a better mental model when it comes to establishing and maintaining relationships - romantic, professional, and everything in between.
“Over a decade after its publication, one book on dating has people firmly in its grip.” —The New York Times
We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why why some people seem to navigate relationships effortlessly, while others struggle.
Discover how an understanding of adult attachment—the most advanced relationship science in existence today—can help us find and sustain love. Pioneered by psychologist John…
It’s always good to stay humble and this book helps us as business owners and investors do that. This book serves as a good reminder of how big of a role both 1. Chance and 2. Irrationality play in our everyday lives. It teaches us how to embrace this fact and leverage it to our advantage in life. Don’t read this book if you appreciate thinking in a bubble along with the masses.
Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?
This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than…
Trusted for more than three decades by family caregivers and professionals alike, this comprehensive and reassuring caregiving guide offers the crucial information you need to look after your elders and plan for the future.
Being a caregiver for aging parents, close friends and family, and other elders in your life is an overwhelming experience, whether you are one who has stepped into this role without warning or one who is also contemplating their own care plan. Now in its fourth edition, The Complete Eldercare Planner will help you navigate today’s complex caregiving landscape while addressing your unique needs.
Trusted for more than three decades by family caregivers and professionals alike, this comprehensive and reassuring caregiving guide offers the crucial information you need to look after your elders and plan for the future.
“The most complete resource between two covers.”—Woman’s Day
Being a caregiver for aging parents, close friends and family, and other elders in your life is an overwhelming experience, whether you are one who has stepped into this role without warning or one who is also contemplating their own care plan. Now in its fourth edition, The Complete Eldercare Planner will help you navigate today’s complex caregiving…
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