Why this book?
This landmark book (and mega bestseller) provides an important foundation for the other books that follow. It explains the two systems that govern our thinking: System 1 (quick, emotional, intuitive) and System 2 (slower, more logical, more methodical). This book will help you understand when and how to trust your gut and conversely, when and how to over-ride your quick-decision impulse and engage in slow thinking. It’s written in an engaging and thoughtful way – even though the author won the Nobel Prize in Economics, reading it doesn’t feel like doing homework.
Why should I read it?
What is this book about?
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…