Bertrand Jouvenot is a French marketing influencer and prominent writer on business, management, marketing, branding, and digital. He has spent over twenty years in a variety of senior marketing roles. He now teaches at several business and fashion schools for Chinese and European students as well as consulting to various businesses. Bertrand lives in Paris, France, and writes for Le Monde, The Harvard Business Review, Forbes, Mediapart, Stratégies, le Journal du Net, Les Echos, and Influencia, the prestigious French quarterly print magazine spotting trends in marketing, communication, and creation.
Looking at the history of the world, the violence principle emerges as a key driver. It’s all the same in the economic world: companies run to win market shares, employees jockey to gain better positions, CEO struggle to convince Wall Street that their strategic orientations are the best, and so on. But a closer look at the history of the world reveals three exceptional men who have been involved in immense battles and have been winning amazing victories using the Non-Violence Principle. The purpose of the book is to draw the lesson from those three exceptional men and to establish Non-Violence Principle as a key success factor for tomorrow’s management.
Start with the beginning. The Dhammapada is the Buddhism inaugural book. In it are the words of the Buddha himself, teaching that all suffering stems from desire and that the way to attain freedom is to purify the heart and follow the way of truth. Very accessible, the words used in this ancient book capture the Buddha's original intuitions, thoughts, and teachings with great simplicity.
The Dhammapada is one of the most popular and accessible books in all of Buddhist literature. In it are the words of the Buddha, teaching that all suffering stems from desire and that the way to attain freedom is to purify the heart and follow the way of truth. Thomas Byrom's verse rendering of the Dhammapada uniquely captures the Buddha's original teachings with simplicity and lyricism.
This book is told to be the offering of no mind, born of compassion for all suffering beings. The diamond Sūtra takes the form of a dialogue between the Buddha and his disciple Subhūti. The central theme of emptiness is a pillar in Buddhism. It relates to the non-existence of the bodhisattva's self (buddha‘s self), the merits, stages of spiritual progression, marks, and characteristics of a Buddha in the perspective of universal emptiness. It plays a particularly important role in meditative currents such as Zen.
Zen Buddhism is often said to be a practice of mind-to-mind transmission without reliance on texts --in fact, some great teachers forbid their students to read or write. But Buddhism has also inspired some of the greatest philosophical writings of any religion, and two such works lie at the center of Zen: The Heart Sutra, which monks recite all over the world, and The Diamond Sutra, said to contain answers to all questions of delusion and dualism. This is the Buddhist teaching on the perfection of wisdom and cuts through all obstacles on the path of practice. As Red Pine…
Using simple exercises that are perfectly adapted to our pace of life, it teaches us to meditate in mindfulness and to reap all the benefits: relaxation, sharpened concentration, development of creativity and empathy, building healthy and fruitful relationships. This book is an invaluable guide to reach our best potential in our professional and personal lives. And, best of all this author has a great sense of humor.
With Search Inside Yourself, Chade-Meng Tan, one of Google’s earliest engineers and personal growth pioneer, offers a proven method for enhancing mindfulness and emotional intelligence in life and work.
Meng’s job is to teach Google’s best and brightest how to apply mindfulness techniques in the office and beyond; now, readers everywhere can get insider access to one of the most sought after classes in the country, a course in health, happiness and creativity that is improving the livelihood and productivity of those responsible for one of the most successful businesses in the world.
The author is a world-renowned Buddhist teacher. Using the basic meditation practices the author provides, the reader can discover paths through his problems, transforming obstacles into opportunities to recognize the unlimited potential of his own minds. The monk invites us to join him in unlocking the secrets to finding joy and contentment in the everyday life. The book offers an illuminating perspective on the art of meditation and is a handbook for transforming our minds, bodies, and lives.
For millennia, Buddhists have enjoyed the limitless benefits of meditation. But how does it work? And why? The principles behind this ancient practice have long eluded some of the best minds in modern science. Until now.
This groundbreaking work, with a foreword by bestselling author Daniel Goleman, invites us to join in unlocking the secrets behind the practice of meditation. Working with neuroscientists, the author provides clear insights into modern research, which indicates that systematic training in meditation can enhance activity in areas of the brain associated with happiness and compassion.
With an infectious joy and insatiable curiosity, Yongey Mingyur…
Coming from the perspective of a neurosurgeon, I have witnessed many successes and failures over more than four decades. I recognized decades ago that communication with patients at a level that involves emotions is a necessary part of being a complete physician. This involves being empathetic and, henceforth, digging deep to find the strength to be transparent, vulnerable, compassionate, understanding, and, when needed, forceful (some would call this paternalism). Although the five books I have chosen to highlight vary widely in content, they have one common theme – finding within us the will and wherewithal to succeed.
My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership, empathy, vulnerability, stress, burnout, and on and on…. These essays are relevant for all who strive to craft a better version of themselves.
Life lessons learned by the author during his 40+ year neurosurgery career are shared and translated into real-life scenarios. Between the covers are many lessons that are derived from the experiences of the author and then applied to all humans. The mastering of these lessons should translate into a sense of pride and satisfaction. In keeping with the theme of the book, this process should culminate in the feeling at the end of the day that ‘Today was, indeed, a good day.’
Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon
About the Book Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon features many topics that pertain to how neurosurgeons interact with others and how each of us can use introspection to modify how we are using tools and strategies such as empathy, respect, stress management, and much more. This book provides some insights into leadership, effective communication, and fulfillment from the perspective of a neurosurgeon, and it causes the reader to think about and consider many, many attributes of a leader. We all want to have a good day. This book provides strategies…
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