Bertrand Jouvenot is a French marketing influencer and prominent writer on business, management, marketing, branding, and digital. He has spent over twenty years in a variety of senior marketing roles. He now teaches at several business and fashion schools for Chinese and European students as well as consulting to various businesses. Bertrand lives in Paris, France, and writes for Le Monde, The Harvard Business Review, Forbes, Mediapart, Stratégies, le Journal du Net, Les Echos, and Influencia, the prestigious French quarterly print magazine spotting trends in marketing, communication, and creation.
I wrote...
Managing Softly
By
Bertrand Jouvenot
What is my book about?
Looking at the history of the world, the violence principle emerges as a key driver. It’s all the same in the economic world: companies run to win market shares, employees jockey to gain better positions, CEO struggle to convince Wall Street that their strategic orientations are the best, and so on. But a closer look at the history of the world reveals three exceptional men who have been involved in immense battles and have been winning amazing victories using the Non-Violence Principle. The purpose of the book is to draw the lesson from those three exceptional men and to establish Non-Violence Principle as a key success factor for tomorrow’s management.
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The Books I Picked & Why
Dhammapada: The Sayings of the Buddha
By
Thomas Byrom
Why this book?
Start with the beginning. The Dhammapada is the Buddhism inaugural book. In it are the words of the Buddha himself, teaching that all suffering stems from desire and that the way to attain freedom is to purify the heart and follow the way of truth. Very accessible, the words used in this ancient book capture the Buddha's original intuitions, thoughts, and teachings with great simplicity.
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The Diamond Sutra
By
Red Pine
Why this book?
This book is told to be the offering of no mind, born of compassion for all suffering beings. The diamond Sūtra takes the form of a dialogue between the Buddha and his disciple Subhūti. The central theme of emptiness is a pillar in Buddhism. It relates to the non-existence of the bodhisattva's self (buddha‘s self), the merits, stages of spiritual progression, marks, and characteristics of a Buddha in the perspective of universal emptiness. It plays a particularly important role in meditative currents such as Zen.
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Search Inside Yourself: The Unexpected Path to Achieving Success, Happines
By
Chade-Meng Tan,
Daniel Goleman,
Jon Kabat-Zinn
Why this book?
Using simple exercises that are perfectly adapted to our pace of life, it teaches us to meditate in mindfulness and to reap all the benefits: relaxation, sharpened concentration, development of creativity and empathy, building healthy and fruitful relationships. This book is an invaluable guide to reach our best potential in our professional and personal lives. And, best of all this author has a great sense of humor.
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The Joy of Living: Unlocking the Secret and Science of Happiness
By
Yongey Mingyur Rinpoche
Why this book?
The author is a world-renowned Buddhist teacher. Using the basic meditation practices the author provides, the reader can discover paths through his problems, transforming obstacles into opportunities to recognize the unlimited potential of his own minds. The monk invites us to join him in unlocking the secrets to finding joy and contentment in the everyday life. The book offers an illuminating perspective on the art of meditation and is a handbook for transforming our minds, bodies, and lives.
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Qu'EstCe Que le Bouddhisme
By
Jorge Luis Borges
Why this book?
A book in French, but the conferences of the author on the topic can easily be found on the Internet. Jorge Luis Borges is a key figure of the universal literature. Known for his erudition he explains Buddhism as no-one before and manage to catch the Buddhism essence and deep principles to explain it simply to our occidental minds.
