From my list on the provocative talents of the fashion industry.
Who am I?
As a failed fashion designer, the history of twentieth-century fashion, represented both visually and in the form of narrative text, make up the bulk of my ever-increasing library of fashion books. In order to write about fashion, either as a biographer of one of the great designers or cutting-edge photographers, it is crucial to acknowledge what was deemed as desirable in a previous generation and a previous context. As Yves Saint Laurent famously said, "Fashion fades, Style is eternal." Fashion in its broader sense has never existed in a vacuum and an understanding of fashion history and fashion imagery, that so clearly evokes a specific era, is the very best way to appreciate the cyclical nature of this creative business.
Emma's book list on the provocative talents of the fashion industry
Why did Emma love this book?
Meticulously researched by brilliant fashion journalist Alicia Drake, this book charts the bitchy, high octane rivalry of two mega egos of the industry, Yves Saint Laurent and Karl Lagerfeld. As a journalist working today in an era of horrendous consumerism known as ‘fast fashion’ this detailed account of how both men were instrumental in shifting the established codes of a refined haute couture system into a faster-paced ready-to-wear market in the 1970s is illuminating. It also documents the evolution of couturier as a celebrity, detailing how YSL used an image of himself to promote his aftershave in 1971, a revolutionary idea of self-promotion at the time, and now a very necessary part of the ‘selfie’ obsessed generation of creatives working in fashion.