100 books like Bacardi and the Long Fight for Cuba

By exploring the intertwined transatlantic trades of enslaved Africans and alcohol, Curto reveals how Latin American libations bested European stock in ways that altered the course of history.

West Africans’ taste for Brazilian cachaça (sugarcane brandy) dislodged Portuguese wine and liquor facilitating Brazilian merchants’ dominance in Western Africa and spawning a vibrant trade based out of Luanda. What impressed me most about this book was how Curto turned conventional wisdom on its head by demonstrating how a Latin American nation shaped trade and tastes across the globe.

Portuguese efforts to regain their privileged trading position by outlawing the sale of cachaça in Africa failed. The direct trade between Africa and Brazil that alcohol facilitated challenges traditional descriptions of the transatlantic triangle trade. 

With clear and engaging prose, Gaytan reveals the power dynamics that shaped tequila’s trajectory in Mexico and abroad.

She traces tequila’s meteoric rise past other agave-derived drinks like pulque and mezcal. I really appreciate how she approaches her study as a sociologist but does not eschew history in her analysis. Although ancient Mayas were among the first to produce and consume tequila, its association with modernity can be attributed, in part, to modern marketers disassociating tequila from indigenous inebriation.

Even as she firmly grounds tequila in lo Mexicano or being Mexican, Gaytan also explores tequila’s influence and popularity in the United States. Her book reminded me how different my experience of drinking tequila in the United States has been from my enjoyment of tequila in cantinas in Mexico. 

José Martí is Cuba’s secular saint who represents all things to all Cubans. He was the idol of Cuba’s first generation to come of age in independent Cuba, during the 1920s, who were taught he was a Christ-like figure who sacrificed himself for Cuban independence. Fulgencio Batista adored him, Fidel Castro revered him, and anti-communist Cuban exiles worshiped him. Even so, Martí was largely unknown on the island during his lifetime and at the time of his death in 1895. This biography of Martí depicts him as a human as well as a hero. 

Fulgencio Batista is an all-purpose villain in post-1959 Cuba. On the island, he is portrayed as a corrupt and bloody despot who ignored prostitution in towns, desperation in the countryside, and gave free reign to U.S. companies, American tourists, and the mafia. Cuban exiles, many of whom prospered during his rule, see things differently. Cuba counted a large middle class, access to American cars and radios, and one of the highest literacy rates in Latin America. Argote-Freyre’s biography adds much-needed complexity. Batista was a self-made man, born in poverty, and racially mixed. He rose to a  position of power via smarts, cunning, and ruthlessness but also preserved legal gains for workers, and used the military to provide educational and medical services for poor Cubans. 

To some, Cuba is a plucky, embargo-defying success story, with top educational and medical systems – the latter of which ensures Cubans live longer on average than Americans. Hoffman’s biography of Oswaldo Payá lays bare the regime’s darkest depths. As a young man, Payá was harassed and persecuted for his Catholic faith. He later devised the Varela Project, which sought to legally change Cuba’s 1976 constitution and allow democratic freedoms. Payá remained an outspoken critic of Cuba’s one-party state and refused to leave despite constant threats from state security agents. In 2012, they ran his car off the road and he was killed in the ensuing crash.  

This is only a biography in the loosest sense, one of Afro-Cubans from the year slavery was abolished until an ugly racial massacre that claimed thousands of innocent victims. In 1892, José Martí famously declared that “There is no racial hatred because there are no races.” The following year he wrongly predicted that “In Cuba, there will never be a racial war.” Cuba’s independence myth was founded on the idea that there would be no white or black Cubans, only Cubans. Yet in 1912, two Afro-Cuban politicians, Pedro Ivonet and Evaristo Estenoz, both veterans of Cuba’s independence struggle, some of their followers, and thousands of Afro-Cubans in the wrong place at the wrong time, were massacred in a frenzy of racial hatred.

Revealing a relationship between alcohol, violent crime and rebellion, this book pioneered historical studies of alcohol.

I love the way Taylor uses alcohol as a lens through which to think about the past. Examining the social meanings of alcohol, he demonstrates how the beverages one drank helped to determine their identity. Indigenous consumers who turned to alcohol to temporarily escape their plight and privations also played upon colonial Spaniards’ assumptions about their penchant for alcoholism to subvert colonial rule.

Among the first to study governments’ contradictory goals of controlling inebriation and profiting from the alcohol economy, Taylor reveals the complex roles that alcohol played in colonial Mexico. His approach and insight inspired and informed my pursuit of the influence of alcohol in Guatemalan history. 

Smith traces the historical arc of rum from local colonial consumption to becoming a major export by the nineteenth century.

I am amazed at how much history Smith captures by focusing his study on one type of alcohol. With his attention to how European and African drinking habits shaped rum consumption, he demonstrates how rum cut across gender, class, and race relations.

With their knowledge of distillation and introduction of resources new to the Americas, Europeans increased alcohol’s potency. Alcohol took on political as well as economic significance when colonial officials used alcohol revenue to govern. Without displacing fermented drinks, distilled liquor introduced new dynamics in the production and consumption of alcohol.

I love that he emphasizes how common consumption spurred taverns and other drinking establishments, which facilitated socialization that frequently contravened social norms, such as elite men who conversed with poor and working-class women and African and mulatto drinkers… show more.

By analyzing fascinating oral history interviews that allow readers to “listen” to people telling their stories in their own words, Hamilton offers an insightful examination of sexual practices and ideas after the 1959 Revolution. This is a “sexual history from below” that delves into same-sex relations, contraception, marriage, and the intersections between race and gender. The book shows that the political, cultural, and economic changes introduced by Fidel Castro’s regime did not always result in a radical transformation of sexuality. On the contrary, sexuality was a sphere of life in which old values and practices coexisted—sometimes full of tensions—alongside new, revolutionary ones.

Naturally, when we think of sports in Latin America we first think of the region’s great athletes, from Pelé to Roberto Clemente, from Lionel Messi to Albert Pujols. But baseball and soccer players do not make sports meaningful on their own; many others – owners, sponsors, politicians, fans – make them what they are. This is the essential insight that guides Thomas Carter’s anthropology of Cuban baseball. He acknowledges the important role of the Communist regime in shaping the game, but he shows convincingly that the game belongs to its fans, for it is their passion that makes baseball important to Cuba, and it is their arguments about the game which make it a site for the negotiation of what it means to be Cuban.