I’ve been an entrepreneur for over 40 years and now pass on that knowledge to mentees and university students. The key to success in business is being able to attract and then learn from mentors, who, in my opinion, always should provide their knowledge, wisdom, and connections free of charge. As an entrepreneur, it’s easy to go down ‘The Dark Side’, especially if the pursuit of money and power becomes overwhelming. Many famous billionaires are not especially nice people. But there are many nice businesspeople out there and I aspire to be one of those, hence my pursuit of a daily advancement in esoteric, hermetic, and other knowledge.
By Mike Southon, Chris West
The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.
You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting, and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.
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By Jonathan Black
For those interested in the hidden mysteries of science and nature and trying to work out the meaning of life, this is essential reading. It goes from the creation to the end of the world, explaining the various mysteries along the way, all of which are not actually secret, but in plain sight, if you know where and how to look.
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By Simon Sebag Montefiore
For those curious about whether there is a God (or not), a good place to sit and think about it is Jerusalem, which three major religions consider to it be a very sacred place: Jews, Christians, and Muslims (plus the Armenians, for added value). A place with an extraordinary history of conquest and religious fervour.
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By Chris West
Perhaps you wonder why some people sometimes behave so badly, including becoming an internet troll, protesting with violence, and shouting at people at work or in restaurants. This book explains the games that disturbed people play (‘Persecutor’, ‘Victim’ and ‘Rescuer’) and how to avoid getting sucked into their dramas.
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By Scott Bradlee
Nobody really knows what makes a video go viral on social media. Scott Bradlee is a jazz pianist who turned his love of 20s music into a YouTube phenomenon with over 4Bn hits: Postmodern Jukebox. He explains how you can turn this (often unexpected) instant attraction into a series of robust business models.
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By Roag Best, Pete Best, Rory Best
Nobody really understands why The Beatles are still so popular over 50 years after they last played together. Rory Best is the brother of Pete Best (famously replaced in The Beatles by Ringo Starr) and the son of Neil Aspinall (the Beatles Road Manager who later ran Apple Corporation - The Beatles’ own company). This book tells the story of the true origins of The Beatles, centred around his mother, Mona Best, and The Casbah Coffee Club.
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