Why am I passionate about this?

I'm an author, inventor, military veteran, (mostly) self-taught scholar, and an entrepreneur. Every internet-connected person interacts with things I invented (the tracking pixel, the ebook, etc) every day, but I'm best known for my books about business and personal development. As I write this, I'm serving as the Founder and CEO of a software platform called "Simpleology." It's designed to solve what I think is one of mankind's greatest threats to survival as a species:  "The Complexity Gap." It's the gap between the amount of information in the world and our ability to navigate it. It solves this by guiding you to focus on what we call "HIME" (high impact, minimal effort).


I wrote

Simpleology: The Simple Science of Getting What You Want

By Mark Joyner,

Book cover of Simpleology: The Simple Science of Getting What You Want

What is my book about?

This is a book about epistemology masquerading as self-help.

Because, really... you can't help yourself if you don't know how…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

The books I picked & why

Book cover of Dune

Mark Joyner Why did I love this book?

This book presents perhaps the most prescient and today-relevant sci-fi premise ever: how could technology evolve without thinking machines?

After reading this book, I finally understood that my thinking does not have to be constrained by the "scientific consensus" of the day. The book presents a future so radically different from what most futurists are envisioning that it not only freed my thinking about science and futurism...it freed my mind of all constraints.

Even further, it beckoned me to explore the limits of my own human potential.

By Frank Herbert,

Why should I read it?

62 authors picked Dune as one of their favorite books, and they share why you should read it.

What is this book about?

Before The Matrix, before Star Wars, before Ender's Game and Neuromancer, there was Dune: winner of the prestigious Hugo and Nebula awards, and widely considered one of the greatest science fiction novels ever written.

Melange, or 'spice', is the most valuable - and rarest - element in the universe; a drug that does everything from increasing a person's lifespan to making interstellar travel possible. And it can only be found on a single planet: the inhospitable desert world of Arrakis.

Whoever controls Arrakis controls the spice. And whoever controls the spice controls the universe.

When the Emperor transfers stewardship of…


Book cover of Foundation

Mark Joyner Why did I love this book?

While it is best known for being the first book to introduce the concept of a "galactic empire," the real juice comes from the gradual revelation of a profound thesis: Epistemology and Persuasion Science are the most important academic disciplines of all. 

This was the inspiration for my own journey into those two fields and led to my career in Military Intelligence.

While these explorations are ultimately liberating, this liberation does not come without a cost. I found myself truly in the dilemma of Plato's Allegory of the Cave: I had to accept both the obligation to free minds and the social strife that comes with choosing that path.

By Isaac Asimov,

Why should I read it?

11 authors picked Foundation as one of their favorite books, and they share why you should read it.

What is this book about?

The first novel in Isaac Asimov’s classic science-fiction masterpiece, the Foundation series

THE EPIC SAGA THAT INSPIRED THE APPLE TV+ SERIES FOUNDATION, NOW STREAMING • Nominated as one of America’s best-loved novels by PBS’s The Great American Read
 
For twelve thousand years the Galactic Empire has ruled supreme. Now it is dying. But only Hari Seldon, creator of the revolutionary science of psychohistory, can see into the future—to a dark age of ignorance, barbarism, and warfare that will last thirty thousand years. To preserve knowledge and save humankind, Seldon gathers the best minds in the Empire—both scientists and scholars—and brings…


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Book cover of Sor Juana, My Beloved

Sor Juana, My Beloved By MaryAnn Shank,

Sor Juana Ines de la Cruz, this brilliant 17th century nun flew through Mexico City on the breeze of poetry and philosophy. She met with princes of the Church, and with the royalty of Spain and Mexico. Then she met a stunning, powerful woman with lavender eyes, la Vicereine Maria…

Book cover of Unaccompanied Sonata

Mark Joyner Why did I love this book?

Imagine encapsulating the essence of the founding literature of the United States into a prose poem. That's Unaccompanied Sonata.

After reading this story, I understood how governments sometimes not only strip man of his freedom (always in the name of "the good of the people") but can also transform our greatest freedom-advocating voices into the merciless guards of an open-air intellectual prison.

This story left me with no answers. It left me with something better: a deep conviction about the necessity for us to invent better systems of governance.

By Orson Scott Card,

Why should I read it?

1 author picked Unaccompanied Sonata as one of their favorite books, and they share why you should read it.

What is this book about?

Pulphouse Press Short Story paperback #49.


Book cover of 1984

Mark Joyner Why did I love this book?

While it seems less and less like sci-fi every day...this book forced me to face the consequences of failing to take a stand for freedom. And without the influence of the book it would have been much easier for me to take easier paths in life.

It helped me see early on something all too many discover too late: the easier paths are syren calls that, while beautiful and seductive, lead to self-destruction and decay.

By George Orwell,

Why should I read it?

52 authors picked 1984 as one of their favorite books, and they share why you should read it.

What is this book about?

BIG BROTHER IS WATCHING YOU . . .

1984 is the year in which it happens. The world is divided into three superstates. In Oceania, the Party's power is absolute. Every action, word, gesture and thought is monitored under the watchful eye of Big Brother and the Thought Police. In the Ministry of Truth, the Party's department for propaganda, Winston Smith's job is to edit the past. Over time, the impulse to escape the machine and live independently takes hold of him and he embarks on a secret and forbidden love affair. As he writes the words 'DOWN WITH BIG…


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Book cover of Empire's Daughter

Empire's Daughter By Marian L Thorpe,

Lena thinks she knows her future: in her small village, nothing much has changed for two hundred years. Women farm and fish, plant and harvest: a cooperative, productive, peaceful life. Until the day a soldier rides in, to ask the unthinkable of the women: learn to fight. Invasion is imminent,…

Book cover of Starship Troopers

Mark Joyner Why did I love this book?

While it is not as intellectually subtle or mature as Heinlein's later work, it has served as my blueprint for a life of self-reliance, discipline, and hard work. It is a stoicism-how-to book disguised as an entertaining yarn about killing bugs in space.

This book took the soft young man I was when I read it and made him hard. Then, Heinlein's later work made me balance that hardness with softness.

Reading Heinlein's entire body of work now allows me to observe the Tao revealing itself in the arc of a great man's life.

By Robert A. Heinlein,

Why should I read it?

12 authors picked Starship Troopers as one of their favorite books, and they share why you should read it.

What is this book about?

'The historians can't seem to settle whether to call this one 'The Third Space War' (or the fourth), or whether 'The First Interstellar War' fits it better. We just call it 'The Bug War'. Everything up to then and still later were 'incidents', 'patrols' or 'police actions'. However, you are just as dead if you buy the farm in an 'incident' as you are if you buy it in a declared war.'

5,000 years in the future, humanity faces total extermination. Our one defence: highly-trained soldiers who scour the metal-strewn blackness of space to hunt down a terrifying enemy: an…


Explore my book 😀

Simpleology: The Simple Science of Getting What You Want

By Mark Joyner,

Book cover of Simpleology: The Simple Science of Getting What You Want

What is my book about?

This is a book about epistemology masquerading as self-help.

Because, really... you can't help yourself if you don't know how to think clearly.

Book cover of Dune
Book cover of Foundation
Book cover of Unaccompanied Sonata

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