Why am I passionate about this?
I have a fixation with films about or using digital technology: my work in this area is about trying to grasp the impacts of technological change on the world in which we live. In writing about The Social Network, I was gripped by the idea that a group of college kids could create something so contagious and monstrous as Facebook. More recently, I’ve been exploring the impacts of data on our understanding and management of sport. I’m also working on a long-term project about Pixar, a long-term fascination. I just love the idea that the films we and our children watch started out with a bunch of computer scientists, playing around with polygons.
Neil's book list on Silicon Valley’s impact on everyday life
Why did Neil love this book?
How did Hush Puppies become cool again? This is just one of the questions answered in Gladwell’s first and possibly still most influential book.
Gladwell is essentially a detective of cultural phenomena, which is probably why his writing has such an influence on what I do; both in terms of my book and my current work on sport.
While it never actually mentions computers, The Tipping Point, which analyses the social forces, networks, and mathematics that make things go viral (before the phrase ‘go viral’ went, well, viral) anticipates the impacts of Web 2.0. Little wonder that Sean Parker, of Napster and later Facebook fame, was so fond of quoting it.
6 authors picked The Tipping Point as one of their favorite books, and they share why you should read it.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.