65 books like Angel Investing

By Joe Wallin, Pete Baltaxe,

Here are 65 books that Angel Investing fans have personally recommended if you like Angel Investing. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

Pitch Anything is an established work in the pitching and negotiation book categories. It is not perfect, but it is one of the best books for introducing entrepreneurs to the importance of pitching, selling, and negotiating persuasively. Entrepreneurs must pitch to attract co-founders and early team members, to obtain early stage funding, to close customers and other commercial partners, to close later stage funding rounds, and, ultimately, to go public or exit in a sale. While Pitch Anything is a good book, the brashness of some of its advice, particularly around what Klaff calls “frames,” do not fit all persons or situations. Some contexts require full-on Machiavellian tactics; others warrant more of a “Winning Friends and Influencing People” approach. Nonetheless, it is useful to understand which situation you are in and the available plays to run.

Armed with those caveats, I suggest readers of Pitch Anything read Chapter…

By Oren Klaff,

Why should I read it?

2 authors picked Pitch Anything as one of their favorite books, and they share why you should read it.

What is this book about?

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you…


Book cover of Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

Anyone who might ever be involved in raising funds for a startup should read Feld and Mendelson’s famous book, Venture Deals. This includes entrepreneurs, CFOs, legal and financial advisors, board members, and investors. The authors have long been pivotal players in Boulder, Colorado’s vibrant startup ecosystem. Their many engaging and illuminating talks to entrepreneurship classes and groups can be found on YouTube. Venture Deals is the best book out there for learning VC fundraising fundamentals – the players, terminology, processes, strategies, etiquette, deal documentation, best practices, and the implications of taking VC money. According to a study by CB Insights, “Running out of Money” is the second most common reason for startup failure. Venture Deals can help startups and startup advisors increase their odds for fundraising success by providing insiders’ insights for winning strategies. 

By Brad Feld, Jason Mendelson,

Why should I read it?

1 author picked Venture Deals as one of their favorite books, and they share why you should read it.

What is this book about?

Help take your startup to the next step with the new and revised edition of the popular book on the VC deal process-from the co-founders of the Foundry Group

How do venture capital deals come together? This is one of the most frequent questions asked by each generation of new entrepreneurs. Surprisingly, there is little reliable information on the subject. No one understands this better than Brad Feld and Jason Mendelson. The founders and driving force behind the Foundry Group-a venture capital firm focused on investing in early-stage information technology companies-Brad and Jason have been involved in hundreds of venture…


Book cover of See, Solve, Scale: How Anyone Can Turn an Unsolved Problem Into a Breakthrough Success

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

See, Solve, Scale provides a proven three-part framework for entrepreneurial success called the “See, Solve, Scale Entrepreneurial Process.” Author Danny Warshay has been a Professor of Entrepreneurship at Brown University for 15+ years. Previously, after earning his Harvard MBA, Warshay spent time in brand management at Procter & Gamble, followed by several years launching, growing, and exiting startups in software, advanced materials, consumer products, and media. 

See, Solve, Scale unpacks key concepts from Warshay’s Brown University course on entrepreneurship. Warshay has also taught these concepts internationally to entrepreneurship organizations, private companies, non-profits, governmental agencies, and non-governmental organizations. His teachings have broad applicability to solving all types of problems and improving the functioning and results of almost any kind of organization, not just startups. 

Key lessons in the book include the importance of bottom-up research, being anthropological and empathetic and finding and validating an unmet need or problem to solve, recognizing…

By Danny Warshay,

Why should I read it?

1 author picked See, Solve, Scale as one of their favorite books, and they share why you should read it.

What is this book about?

Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.

The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that…


Book cover of Trajectory: Startup – Ideation to Product/Market Fit

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…

By Dave Parker,

Why should I read it?

1 author picked Trajectory as one of their favorite books, and they share why you should read it.

What is this book about?

Listed #1 in "The 13 Best Business Books of 2021" by HubSpot

Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…


Book cover of Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals

Theo Prodromitis Author Of The Balance Between Hustle & Flow: Knowing When to Make Things Happen and When to Let Them Happen

From my list on get you to take bold actions to improve your life.

Why am I passionate about this?

I'm a Greek mom and entrepreneur at heart. Growing up, we cherished spirited conversations, ideas, and researching topics we loved. The whole goal was to really push each other to higher states of intellectual rigor that would improve the quality of life. Ideas and communication rival great food and Greek dancing fun. I share my passion for Philotimo (Greek imperative of love of honor and working for the greater good) through my books, brands, and marketing agency. I'm a fierce advocate for women and small businesses and have been featured in USA Today, Small Business Journal, Amazon Entrepreneurs, and enjoy being a weekly guest on national radio shows. 

Theo's book list on get you to take bold actions to improve your life

Theo Prodromitis Why did Theo love this book?

Skip the Line literally changed my perception of human potential. His deep dive into the path to achieving any goal exposes his secrets of success and failure. He has been a multi-millionaire and broke. James leaves nothing to chance or imagination in giving his step-by-step ideas and examples of how he broke through the commonly accepted limitations on steps to bold change. His style is self-effacing and so real that the story drags you in and you absolutely can not put it down.

By James Altucher,

Why should I read it?

2 authors picked Skip the Line as one of their favorite books, and they share why you should read it.

What is this book about?

The 10,000-hour rule isn't the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams.

We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave is to constantly be curious about what's next, to be comfortable with uncertainty so…


Book cover of Unlikely Match: A Transplant Romance

Alana Oxford Author Of Scotsman in the Stacks

From my list on romances with G to PG rated love scenes.

Why am I passionate about this?

I like to tell people that I found my passion in life and it's books. I write them, read them, review them and I’ve been a librarian for 17 years. (I’ve worked in libraries for longer than that. Over 25 years!) It’s been dark times recently and romance has become my happy place. I’m a sucker for romances with pretty covers, quirky characters, and not so much of the on-page spice. If there’s some travel involved, even better!

Alana's book list on romances with G to PG rated love scenes

Alana Oxford Why did Alana love this book?

This book blew me away. I have never read a book like this, let alone a romance. The female main character suffers from a rare liver disease that requires a donor for her survival. Sounds pretty grim, right? Well, the prognosis is dire but the story is charming, heartwarming, and ultimately up-lifting. I enjoyed the perspective of a main character hoping for a donor in addition to the unfolding love story. (There’s also an amazing bestie relationship to make you swoon.) Plus, the cover is absolutely gorgeous. It’s a work of art all the way around. 

By Laura Bradbury,

Why should I read it?

1 author picked Unlikely Match as one of their favorite books, and they share why you should read it.

What is this book about?

Could the man I hate be the perfect match I need?

I’m Jules Kelly, a certified bohemian boss babe, whose hip tech company just won subsidized office space in the coolest co-working space in town. From a distance I seem poised to take over the world (or at least the travel industry), and I would be if it weren’t for two big complications:

1. A rare and seriously inconvenient disease is tanking my health by the day, and my only hope for a cure—a transplant—is moving further from my grasp.

2. A soulless database company is sharing my new office…


Book cover of Key Person of Influence

K.N. Kukoyi Author Of Don't Hire a Software Developer Until You Read this Book

From my list on developing an entrepreneurial "growth" mindset.

Why am I passionate about this?

I’m the founder of Purposeful Group, an author, and a multi-award-winning entrepreneur who has started multiple businesses from scratch. I believe that when you have the right mindset, positive things will flow from this. As the designer of programmes for entrepreneurs and digital learners, I have recommended books that I hope will give readers a great foundation to build on to achieve their entrepreneurial goals. From a personal perspective, they have kept me on track, and helped me build a framework of “success behaviours.”

K.N.'s book list on developing an entrepreneurial "growth" mindset

K.N. Kukoyi Why did K.N. love this book?

Key Person of Influence (KPI) is a system which helps entrepreneurs to develop their businesses through 5 key principles, or methods - Pitch, Publish, Product, Profile and Partner.

Priestley talks about the importance of a number of business activities, including developing your entrepreneurial pitch and refining the way that you position your business in order to make an impact. Visibility and credibility are also critical for building trust with prospective customers, and through partnering and building relationships with other business owners, an organisation can accelerate its results.

At Purposeful Group, we have our own system, the App Map 2.0 model designed to help aspiring tech startup founders to create digital products from scratch via our Tech Startup Academy programme.

By Daniel Priestley,

Why should I read it?

1 author picked Key Person of Influence as one of their favorite books, and they share why you should read it.

What is this book about?

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence.

This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.


Book cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Jennifer Havice Author Of Finding the Right Message: How to Turn Voice of Customer Research Into Irresistible Website Copy

From my list on to deliver more persuasive messages.

Why am I passionate about this?

Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list. 

Jennifer's book list on to deliver more persuasive messages

Jennifer Havice Why did Jennifer love this book?

Whether you’re trying to sell a software solution or a new energy drink, you need to determine your product’s positioning so you deliver the most compelling messages to the right audience. April Dunford walks you through her tried and tested positioning process while peppering in humorous personal stories and anecdotes. I love this book as much for the priceless business content as for April’s wit.

By April Dunford,

Why should I read it?

2 authors picked Obviously Awesome as one of their favorite books, and they share why you should read it.

What is this book about?

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens…


Book cover of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Pamela Slim Author Of The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

From my list on to build a business worth running.

Why am I passionate about this?

As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life. 

Pamela's book list on to build a business worth running

Pamela Slim Why did Pamela love this book?

As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.

By Guy Kawasaki, Lindsey Filby (illustrator),

Why should I read it?

1 author picked The Art of the Start 2.0 as one of their favorite books, and they share why you should read it.

What is this book about?

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent…


Book cover of Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Étienne Garbugli Author Of Lean B2B: Build Products Businesses Want

From my list on for B2B startup founders.

Why am I passionate about this?

I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.

Étienne's book list on for B2B startup founders

Étienne Garbugli Why did Étienne love this book?

Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.

5 book lists we think you will like!

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