Why this book?
This remarkably clear and engaging read opened my eyes to the identity dimension of style. Using plenty of examples, it shows how we pick and mix from the many alternative ways we can say something to present and position ourselves in society in a specific way.
Nikolas Coupland, currently Emeritus Professor at Cardiff University, thoroughly reviews previous sociolinguistic studies on style, from traditional to modern, steering research towards a more sophisticated and wide-ranging understanding of the ways specific contexts, local interactions, personal access to the resources of language and individual aesthetic choices make meaning in the presentation of the self.
Why should I read it?
What is this book about?
Style refers to ways of speaking - how speakers use the resource of language variation to make meaning in social encounters. This 2007 book develops a coherent theoretical approach to style in sociolinguistics, illustrated with copious examples. It explains how speakers project different social identities and create different social relationships through their style choices, and how speech-style and social context inter-relate. Style therefore refers to the wide range of strategic actions and performances that speakers engage in, to construct themselves and their social lives. Coupland draws on and integrates a wide variety of contemporary sociolinguistic research as well as his…