Moral Politics

By George Lakoff,

Book cover of Moral Politics: What Conservatives Know That Liberals Don't

Book description

Taking a look at current thought about political and moral ideas, this book analyzes political discussion to find that the family - especially the ideal family - is the most powerful metaphor in politics. Revealing how family-based moral values determine views on such diverse issues as crime, gun control, taxation,…

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1 author picked Moral Politics as one of their favorite books. Why do they recommend it?

Identity is currently the dominant frame in public discourse, with individuals of a specific ethnicity, religion, gender, social background, environmental opinion or other identifying factors developing shared agendas, which are often expressed through a recognizable style. In this book (revisited in 2002 with the subtitle Moral Politics: How Liberals and Conservatives Think to relate the book’s content to the 2000 US presidential election─also used for the book’s third edition, issued in 2016), George Lakoff applies cognitive linguistics to the study of contemporary American politics, illustrating the different conceptual models of morality conservatives (strict father model) and liberals (…

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