Why am I passionate about this?
I became interested in metaphor and analogy as a graduate student in philosophy of science in the 1970s. Important scientific ideas such as natural selection and the wave theories of sound and light were built from metaphors and made to work by analogical thinking. In the 1980s, I started building computational models of analogy. So when I got interested in balance because of a case of vertigo in 2016, I naturally noticed the abundance of balance metaphors operating in science and everyday life. Once the pandemic hit, I was struck by the prevalence of the powerful metaphor of making public health decisions while balancing lives and livelihoods.
Paul's book list on metaphor
Why did Paul love this book?
Raymond Gibbs is a leading psycholinguist with deep familiarity with theories of conceptual metaphor and their critics. Drawing on evidence from cognitive linguistics and other fields, this book provides a valuable account of the contributions of metaphor to language, thought, action, and culture. Metaphors operate in multimodal experience s well as language.
1 author picked Metaphor Wars as one of their favorite books, and they share why you should read it.
The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. We marvel at the creative dexterity of gifted speakers and writers for their special talents in both thinking about certain ideas in new ways, and communicating these thoughts in vivid, poetic forms. Yet metaphors may not only be special communicative devices, but a fundamental part of everyday cognition in the form of 'conceptual metaphors'. An enormous body of empirical evidence from cognitive linguistics and related disciplines has emerged detailing how conceptual metaphors underlie significant aspects of language, thought, cultural and expressive action.…
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