From Lisa's list on National Public Radio and how it all works.
For a critical look at the financial structure of public broadcasting and its intricacies as and after it became a powerhouse, Ledbetter's book can't be beat. I just wish he'd update it! Few people understand how public radio in particular is financed. Having written a book about the great philanthropist Joan Kroc and her landmark gift to NPR when she died, I found this book particularly illuminating. Anyone who gives to the pledge drives should read this.
Made Possible By...
Why should I read it?
1 author picked Made Possible By... as one of their favorite books, and they share why you should read it.
What is this book about?
Made Possible By...is an engrossing history of public broadcasting, from its initial idealist attempt to reshape the vast wasteland of television, to its current lamentable state - safe, consistently mediocre, and as dependent on corporate financing as its commercial counterparts.