Made Possible By...
Book description
Made Possible By...is an engrossing history of public broadcasting, from its initial idealist attempt to reshape the vast wasteland of television, to its current lamentable state - safe, consistently mediocre, and as dependent on corporate financing as its commercial counterparts.
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Why read it?
1 author picked Made Possible By... as one of their favorite books. Why do they recommend it?
For a critical look at the financial structure of public broadcasting and its intricacies as and after it became a powerhouse, Ledbetter's book can't be beat. I just wish he'd update it! Few people understand how public radio in particular is financed. Having written a book about the great philanthropist Joan Kroc and her landmark gift to NPR when she died, I found this book particularly illuminating. Anyone who gives to the pledge drives should read this.
From Lisa's list on National Public Radio and how it all works.
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