Why am I passionate about this?

I grew up around a lot of suffering over status. I didn’t want to suffer, so I kept trying to understand why everyone plays a game that they insist they don’t want to play. I found my answer when I studied evolutionary psychology. This answer really hit home when I watched David Attenborough’s wildlife documentaries. I saw the social rivalry among our mammalian ancestors, and it motivated me to research the biology behind it. I took early retirement from a career as a Professor of Management and started writing books about the brain chemistry we share with earlier mammals. I’m so glad I found my power over my inner mammal!


I wrote

Status Games: Why We Play and How to Stop

By Loretta Graziano Breuning,

Book cover of Status Games: Why We Play and How to Stop

What is my book about?

People care about status despite their best intentions because our brains are inherited from animals who cared about status. The…

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The books I picked & why

Book cover of Status Anxiety

Loretta Graziano Breuning Why did I love this book?

It’s hilarious and cringey at the same time to read this honest look at status anxiety. It’s hilarious to watch others seek status. As for yourself, you hopefully relieve your cringing because you see how status has obsessed people throughout history. 

The author says we seek the love of the world as well as the love of a partner. The quest can ruin an otherwise good life, so he offers solutions. I love his explanation of the original “Bohemians.” They were the hipsters of the 19th century! They created those impressionist paintings we love because they were aching for status.

The author is a famous British philosopher who inherited a fortune. He sees that money does not relieve status anxiety. But he misses the real reason: because we’ve inherited the brain of status-seeking animals (as explained in all of my books). 

By Alain De Botton,

Why should I read it?

1 author picked Status Anxiety as one of their favorite books, and they share why you should read it.

What is this book about?

THE SUNDAY TIMES TOP TEN BESTSELLER

From one of our greatest voices in modern philosophy, author of The Course of Love, The Consolations of Philosophy, Religion for Atheists and The School of Life - Alain de Botton sets out to understand our universal fear of failure - and how we might change it

'De Botton's gift is to prompt us to think about how we live and how we might change things' The Times

We all worry about what others think of us. We all long to succeed and fear failure. We all suffer - to a greater or lesser…


Book cover of Snobbery: The American Version

Loretta Graziano Breuning Why did I love this book?

He sums it up in one brilliant sentence: 

“Envy is the only one of the 7 deadly sins that isn’t fun.”

The author is a great observer of the snobbery that surrounds you in daily life, from fashion snobs to intellectual snobs. He’s a “snobographer,” according to one reviewer.

This book invites you to laugh at the snobs, not to change your thinking. Pointing fingers feels good in the short run, but my books show that it hurts you in the long run. We all have the one-upping impulse because we’re all mammals. If you hate people who do this, you end up hating yourself. You may insist that you don’t care about status, but moral superiority is just more one-upping.

So enjoy with caution.

By Joseph Epstein,

Why should I read it?

1 author picked Snobbery as one of their favorite books, and they share why you should read it.

What is this book about?

Observations on the many ways we manage to look down on others, from “a writer who can make you laugh out loud on every third page” (The New York Times Book Review).

Snobs are everywhere. At the gym, at work, at school, and sometimes even lurking in your own home. But how did we, as a culture, get this way? With dishy detail, Joseph Epstein skewers all manner of elitism as he examines how snobbery works, where it thrives, and the pitfalls and perils in thinking you’re better than anyone else.
 
Offering arch observations on the new footholds of snobbery,…


Book cover of Bobos in Paradise: The New Upper Class and How They Got There

Loretta Graziano Breuning Why did I love this book?

Bourgeois Bohemians sneer at expensive cars, but they spend much more renovating their bathrooms. They are eager to make a statement against consumerism, but they are also eager to let you know how successful they are. I grew up around this thinking, so I love to hear the forbidden thoughts expressed publicly.

Brooks explains the inner conflict of bobos. They feel guilty about their success, so they call attention to their solidarity with the common man. They want to keep achieving, but don’t want to appear that way.

Brooks misses the deeper engine of this inner conflict: all mammals seek status in their herd or pack or troop because it promotes “reproductive success.” Natural selection built a brain that rewards you with serotonin when you raise your status.

By David Brooks,

Why should I read it?

1 author picked Bobos in Paradise as one of their favorite books, and they share why you should read it.

What is this book about?

It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture. The bourgeois worked for corporations, wore grey, and went to church. The bohemians were the artists and intellectuals. Bohemians championed the values of the radical 1960's; bourgeois were the enterprising yuppies of the 1980's. Now the 'bo's' are all mixed up and it is impossible to tell an expresso sipping artist from a cappuccino-gulping banker. In attitudes toward sex, morality, leisure time and work, it is hard to separate the renegade from the company man. The new establishment has combined the countercultural…


Book cover of The Status Seekers

Loretta Graziano Breuning Why did I love this book?

This 1950s view of status-seeking is fun because it’s far away yet eerily familiar. The small details that reveal a person’s social class are explored. Your sex life and social life are scrutinized, along with religion, education, politics, and “the totem poles of job prestige.”

Packard wrote many popular sociology books in the 1950s. I loved his book The Human Side of Animals. It shows how animals compete for social dominance because it helps their genes survive. So why does the author blame society for status-seeking in this book? He knows the truth: all societies have status-seeking because we’re all mammals. I think this book has a bitter tone because the author is appealing to bitter readers. Fortunately, we have a choice about playing the game.

By Vance Packard,

Why should I read it?

1 author picked The Status Seekers as one of their favorite books, and they share why you should read it.

What is this book about?

"An explosive exploration of class behavior in America and the hidden barriers that affect you, your community, and your future."


Book cover of Envy: A Theory of Social Behaviour

Loretta Graziano Breuning Why did I love this book?

A thick science book on envy is just what we need to help us release this feeling. The author looks at “Man the Envier” in an anthropological way. He shows how diverse cultures have struggled to manage this natural impulse, even using “black magic.” That may sound crazy, but my Italian ancestors did this. They believed that suffering is caused by malocchiothe evil eye from a person who envies you.

I like this book because it shows how humans create envy inside themselves. You may not want to see inside yourself. It’s easier to dream that the perfect society that will relieve your envy. But you make yourself powerless when you do that because you can’t control society. You are better off building your power over your emotions, as my books explain.

By Helmut Schoeck,

Why should I read it?

1 author picked Envy as one of their favorite books, and they share why you should read it.

What is this book about?

This classic study is one of the few books to explore extensively the many facets of envy—“a drive which lies at the core of man’s life as a social being.” Ranging widely over literature, philosophy, psychology, and the social sciences, Professor Schoeck— a distinguished sociologist and anthropologist—elucidates both the constructive and destructive consequences of envy in social life. Perhaps most important, he demonstrates that not only the impetus toward a totalitarian regime but also the egalitarian impulse in democratic societies are alike in being rooted in envy.


Explore my book 😀

Status Games: Why We Play and How to Stop

By Loretta Graziano Breuning,

Book cover of Status Games: Why We Play and How to Stop

What is my book about?

People care about status despite their best intentions because our brains are inherited from animals who cared about status. The survival value of status in the state of nature helps us understand our intense emotions about status today. Beneath your verbal brain, you have a brain common to all mammals. It rewards you with pleasure hormones when you see yourself in a position of strength, and it alarms you with stress hormones when you see yourself in a position of weakness. 

But constant striving for status can be anxiety-provoking and joy-stealing. It releases those stress chemicals when you think others are ahead of you. Loretta Breuning shows you how to rewire your brain to avoid the trap of comparison and status-seeking to achieve more contentment and satisfaction in life.
Book cover of Status Anxiety
Book cover of Snobbery: The American Version
Book cover of Bobos in Paradise: The New Upper Class and How They Got There

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Book cover of Uniting the States of America: A Self-Care Plan for a Wounded Nation

Lyle Greenfield Author Of Uniting the States of America: A Self-Care Plan for a Wounded Nation

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Why am I passionate about this?

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What is my book about?

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Uniting the States of America: A Self-Care Plan for a Wounded Nation

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