100 books like Ethnic Enterprise in America

By Ivan Hubert Light,

Here are 100 books that Ethnic Enterprise in America fans have personally recommended if you like Ethnic Enterprise in America. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The History of Black Business in America: Capitalism, Race, Entrepreneurship: Volume 1, To 1865

Robert E. Weems, Jr. Author Of Business in Black and White: American Presidents and Black Entrepreneurs in the Twentieth Century

From my list on African American business history.

Why am I passionate about this?

My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Business which premiered on PBS in April 2019.

Robert's book list on African American business history

Robert E. Weems, Jr. Why did Robert love this book?

Professor Walker’s book represents the definitive overview of African American business history.

Her narrative begins on the African continent, where she explodes myths about African Americans not possessing a long-standing business tradition.

Similarly, Walker’s discussion of the entrepreneurial activities of enslaved Africans is a ground-breaking contribution to historical scholarship.

This is at the top of my favorite books list!

By Juliet E. K. Walker,

Why should I read it?

1 author picked The History of Black Business in America as one of their favorite books, and they share why you should read it.

What is this book about?

Despite almost four centuries of black independent self-help enterprises, the agency of African Americans in attempting to forge their own economic liberation through business activities and entrepreneurship has remained noticeably absent from the historical record. Juliet Walker's award-winning ""History of Black Business in America"" is the only source that provides a detailed study of the continuity, diversity, and multiplicity of independent self-help economic activities among African Americans.This new, updated edition divides the original work into two volumes. The first volume covers African American business history through the end of the Civil War and features the first comprehensive account of black…


Book cover of Entrepreneurship and Self-Help among Black Americans: A Reconsideration of Race and Economics

Robert E. Weems, Jr. Author Of Business in Black and White: American Presidents and Black Entrepreneurs in the Twentieth Century

From my list on African American business history.

Why am I passionate about this?

My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Business which premiered on PBS in April 2019.

Robert's book list on African American business history

Robert E. Weems, Jr. Why did Robert love this book?

Professor Butler’s classic book is a foundational work in the realm of African American business history.

Combining both sociological and historical analysis, Entrepreneurship and Self-Help Among Black Americans includes case studies of notable African American business districts.

For instance, years before recent interest in the horrific destruction of Tulsa’s “Black Wall Street” in 1921, Butler provided an in-depth examination of this phenomenon.

This book is also valuable because it provides an important comparative analysis of historic African American entrepreneurship with that of various nonwhite immigrant groups.  

By John Sibley Butler,

Why should I read it?

1 author picked Entrepreneurship and Self-Help among Black Americans as one of their favorite books, and they share why you should read it.

What is this book about?

This long-awaited revision of a classic work traces the unique development of business enterprises and other community organizations among black Americans from before the Civil War to the present.


Book cover of An Economic Detour: A History of Insurance in the Lives of American Negroes

Robert E. Weems, Jr. Author Of Business in Black and White: American Presidents and Black Entrepreneurs in the Twentieth Century

From my list on African American business history.

Why am I passionate about this?

My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Business which premiered on PBS in April 2019.

Robert's book list on African American business history

Robert E. Weems, Jr. Why did Robert love this book?

This classic work, originally published in 1940, provides a panoramic examination of African American insurance companies (including a detailed overview of individual firms).

Although An Economic Detour focuses on black insurers, its’ broader analysis encompassed all black-owned enterprises during this period. Specifically, Stuart declared that, under the dictates of Jim Crow racial segregation, African American entrepreneurs were relegated to only serving African American consumers.

This, necessarily, had an inhibiting impact on their profitability. Especially since non-African American entrepreneurs also had access to the African American consumer market.

As someone who has written extensively on black-owned insurance companies, An Economic Detour has been a long-standing “go-to” resource for me.

By M.S. Stuart,

Why should I read it?

1 author picked An Economic Detour as one of their favorite books, and they share why you should read it.

What is this book about?

as described


Book cover of Black Business In The New South: A Social History of the North Carolina Mutual Life Insurance Company

Robert E. Weems, Jr. Author Of Business in Black and White: American Presidents and Black Entrepreneurs in the Twentieth Century

From my list on African American business history.

Why am I passionate about this?

My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Business which premiered on PBS in April 2019.

Robert's book list on African American business history

Robert E. Weems, Jr. Why did Robert love this book?

Black Business in the New South provides a detailed examination of North Carolina Mutual, the largest African-American-owned insurance company.

Among other things, Weare’s analysis includes a cogent assessment of how black-owned companies, in all industries, compared to their white counterparts. He asserts that African American enterprises, historically, have been economically backward and socially advanced.

Specifically, for a variety of reasons, the profits of black enterprises tend to be smaller than their white counterparts. However, in the realm of corporate social responsibility, black companies have been more community-minded than white companies.

On a personal note, this book served as a template for my first book. 

By Walter B Weare,

Why should I read it?

1 author picked Black Business In The New South as one of their favorite books, and they share why you should read it.

What is this book about?

At the turn of the century, the North Carolina Mutual Life Insurance Company became the "world's largest Negro business." Located in Durham, North Carolina, which was known as the "Black Wall Street of America," this business came to symbolize the ideas of racial progress, self-help, and solidarity in America. Walter B. Weare's social and intellectual history, originally published in 1973 (University of Illinois Press) and updated here to include a new introduction, still stands as the definitive history of black business in the New South. Drawing on a wide range of sources-including personal papers of the company's leaders and oral…


Book cover of Finish Big: How Great Entrepreneurs Exit Their Companies on Top

John F. Dini Author Of Your Exit Map: Navigating the Boomer Bust

From my list on business owners planning a transition.

Why am I passionate about this?

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

John's book list on business owners planning a transition

John F. Dini Why did John love this book?

Bo Burlingham is an original editor for Inc. Magazine, leading that publication from its founding in Boston through its acquisition and relocation to New York CIty. This collection of “real life” exiting stories is entertaining and a quick read. The subjects are actual business owners, although most had middle-market companies that attract far more interest than the average Main Street (Under $3,000,000 value) businesses. As the author says, “No two exits are exactly alike.” 

By Bo Burlingham,

Why should I read it?

1 author picked Finish Big as one of their favorite books, and they share why you should read it.

What is this book about?

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.

"Finish Big is for all those founder/leaders who want to do more than take...it is for the ones who want to leave something behind." Simon Sinek, author of Start with Why and Leaders Eat Last

"Practical and profound, fast-moving and thought-provoking, masterful in its clear prose and compelling stories- Bo Burlingham has once again done a tremendous service in deploying his craft." Jim Collins, author of Good to Great and co-author of Built to Last and Great by…


Book cover of Trajectory: Startup – Ideation to Product/Market Fit

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…

By Dave Parker,

Why should I read it?

1 author picked Trajectory as one of their favorite books, and they share why you should read it.

What is this book about?

Listed #1 in "The 13 Best Business Books of 2021" by HubSpot

Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…


Book cover of Company Of One: Why Staying Small Is the Next Big Thing for Business

John Lamerton Author Of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

From my list on ambitious, lifestyle business owners.

Why am I passionate about this?

I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.

John's book list on ambitious, lifestyle business owners

John Lamerton Why did John love this book?

Bigger isn't better – at least not when it comes to lifestyle businesses. 

The “Company of One” mindset is very similar to my own “Ambitious, Lifestyle Business”: deliberately small, and designed to deliver the lifestyle desired by the owner, rather than growth at all costs. It doesn’t necessarily mean one person (personally, I run a Company of One with a team of seven).

There is only one “rule” for a Company of One – you must constantly question the need for growth. People say you should start with the end in mind. I say start with the lifestyle in mind, and then design the business around this.

Company of One will help you do this from day one (and believe me, that's far easier than changing old habits!).

By Paul Jarvis,

Why should I read it?

1 author picked Company Of One as one of their favorite books, and they share why you should read it.

What is this book about?

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that…


Book cover of Angel: How to Invest in Technology Startups--Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

Janine Firpo Author Of Activate Your Money: Invest to Grow Your Wealth and Build a Better World

From my list on women want more money investments.

Why am I passionate about this?

Almost 20 years ago, I committed to investing all of my money–starting with my cash–in ways that align with my values. It’s been a long and arduous journey, even with the help of financial advisors. When I retired, I took control of my money and realized investing this way does not have to be that hard. Moreover, most women want to invest in their values, but no one is helping them. So, I wrote a book to share the knowledge I’ve gained over 40 years as an investor. Later, I co-founded Invest for Better, a non-profit that puts women into investment clubs to help them become confident, values-aligned investors.   

Janine's book list on women want more money investments

Janine Firpo Why did Janine love this book?

As women, we have been primarily taught to save. Investment advice, when given, is usually focused on the stock market. But there are so many other options!

I was in my 50s before I realized I could be an angel investor. When I learned that only 2% of all venture capital invested in the United States goes to female teams, I wanted some of my money to support those women. So, I started educating myself.

Of all the books I read about angel investing, this was my absolute favorite. It was laid out well and introduced me to all the concepts I needed to know to get started as an angel.  

By Jason Calacanis,

Why should I read it?

1 author picked Angel as one of their favorite books, and they share why you should read it.

What is this book about?

One of Silicon Valley's most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable-or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups-investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth:…


Book cover of Small Giants: Companies That Choose to Be Great Instead of Big

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

For every business owner, there’s the question of scale. I never wanted my company to be big. Our purpose is to make the world a better place and we can’t do that if we’re spread too thin; we’d lose our personal touch.

This book gave me ideas to use and wording to use to stay small and excellent in our craft; which was a huge salve to my heart.

By Bo Burlingham,

Why should I read it?

1 author picked Small Giants as one of their favorite books, and they share why you should read it.

What is this book about?

How maverick companies have passed up the growth treadmill — and focused on greatness instead.

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable…


Book cover of The E-Myth Revisited

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why did Denise love this book?

I read this book in 2007 as my life was headed toward significant change as a business owner.

Before I became a partner in the business that my husband and I now own, we were tired of working for someone else, tired of fighting to steer the company in the right direction, and tired of feeling exploited as the only people generating significant revenue for the company. We had even explored buying a Smoothie King franchise and walking away from the business where we had invested so much time and energy.

Michael Gerber took us on a journey that helped us understand where we truly were on our adventure and how much we thrived on creating experiences for our customers. While we are not creating franchises for our business, the advice helped us develop systems in the operation, which greatly improved our success.

By Michael E. Gerber,

Why should I read it?

6 authors picked The E-Myth Revisited as one of their favorite books, and they share why you should read it.

What is this book about?

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…


Book cover of The History of Black Business in America: Capitalism, Race, Entrepreneurship: Volume 1, To 1865
Book cover of Entrepreneurship and Self-Help among Black Americans: A Reconsideration of Race and Economics
Book cover of An Economic Detour: A History of Insurance in the Lives of American Negroes

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