Why am I passionate about this?

I have been a journalist for over a decade, most frequently writing on the subjects of spirits, cocktails, and drinking culture for such publications as the New York Times, Wall Street Journal, Esquire, Playboy, and VinePair. I have written 12 books—6 of them on booze—my latest of which is Dusty Booze: In Search of Vintage Spirits.


I wrote

Book cover of Dusty Booze: In Search of Vintage Spirits

What is my book about?

This book is an intoxicating story of obsessives on the hunt for dusty, old bottles of whiskey, tequila, rum, Chartreuse—you…

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The books I picked & why

Book cover of By the Smoke and the Smell: My Search for the Rare and Sublime on the Spirits Trail

Aaron Goldfarb Why did I love this book?

I had always believed that a great booze book didn’t need to just be pages of pretty pictures and cocktail recipes—I knew there were booze stories that could make for compelling, novel-like narratives as well. Thad Vogler’s 2017 work was the first to actually prove my theories correct, however.

His journey to both visit the sources—Cuba! Oaxaca! Cognac!—and meet the producers of such vaunted spirits as rum, mezcal, and cognac, all while philosophizing about what artisan spirits production actually means, resonated with me like no other booze before.

Vogler’s humor and bawdy tone also showed me a drinks-related book need not be a dry read—booze is fun, after all!

By Thad Vogler,

Why should I read it?

3 authors picked By the Smoke and the Smell as one of their favorite books, and they share why you should read it.

What is this book about?

Spirits expert Thad Vogler, owner of the James Beard Award–winning Bar Agricole, takes readers around the world, celebrating the vivid characters who produce hand-made spirits like rum, scotch, cognac, and mezcal.  From the mountains of Mexico and the forbidden distilleries of Havana, to the wilds of Scotland and the pastoral corners of France and beyond, this adventure will change how you think about your drink.

Thad Vogler is one of the most important people in the beverage industry today. He’s a man on a mission to bring “grower spirits”—spirits with provenance, made in the traditional way by individuals rather than…


Book cover of A Proper Drink: The Untold Story of How a Band of Bartenders Saved the Civilized Drinking World

Aaron Goldfarb Why did I love this book?

So often, booze history has not been carefully written down, and Simonson wanted to ensure that would not be the case when it came to the cocktail renaissance that kicked off in the early 21st century.

Chapter by chapter, he introduces us to the players—bartenders, bar owners, producers, and reps—along with the bars that reinvigorated a nearly-dead American tradition of Martinis, Manhattans, Margaritas, and many more drinks that are now, thanks to them, ubiquitous everywhere on the globe.

By Robert Simonson,

Why should I read it?

1 author picked A Proper Drink as one of their favorite books, and they share why you should read it.

What is this book about?

A narrative history of the craft cocktail renaissance, written by a New York Times cocktail writer and one of the foremost experts on the subject.

A Proper Drink is the first-ever book to tell the full, unflinching story of the contemporary craft cocktail revival. Award-winning writer Robert Simonson interviewed more than 200 key players from around the world, and the result is a rollicking (if slightly tipsy) story of the characters—bars, bartenders, patrons, and visionaries—who in the last 25 years have changed the course of modern drink-making. The book also features a curated list of about 40 cocktails—25 modern classics,…


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Book cover of We Had Fun and Nobody Died: Adventures of a Milwaukee Music Promoter

We Had Fun and Nobody Died By Amy T. Waldman, Peter Jest,

This irreverent biography provides a rare window into the music industry from a promoter’s perspective. From a young age, Peter Jest was determined to make a career in live music, and despite naysayers and obstacles, he did just that, bringing national acts to his college campus atUW-Milwaukee, booking thousands of…

Book cover of How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit

Aaron Goldfarb Why did I love this book?

Booze books can too often be overly positive, cheerleading for the industry at large; it’s rare you see one so incisive and damning.

Once nothing more than a headache-inducing frat house shooter, today tequila (and mezcal) has become the trendy spirit of those in the know…or those who want to seem like they are. But as Martineau details, the rapid expansion of this agricultural spirit into all bars, retailers, and marketplaces—much of it driven by, yes, gringos, some of them bold-faced names—has inherently ruined this beautiful spirit in many ways that may never be recovered.

By Chantal Martineau,

Why should I read it?

1 author picked How the Gringos Stole Tequila as one of their favorite books, and they share why you should read it.

What is this book about?

Once little more than party fuel, tequila has graduated to the status of fine sipping spirit. How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. But there's more to the story than tequila as upmarket drinking trend. Chantal Martineau spent several years immersing herself in the world of tequila--traveling to visit distillers and agave farmers in Mexico, meeting and tasting with leading experts and mixologists around the United States, and interviewing academics on either side of the border who have studied the spirit.

The result is a book that offers readers a…


Book cover of The Billionaire's Vinegar: The Mystery of the World's Most Expensive Bottle of Wine

Aaron Goldfarb Why did I love this book?

A booze book fit for the big screen, it follows eccentric wine collectors pursuing their unicorn of unicorns, a 1787 Château Lafite Bordeaux supposedly once owned by Thomas Jefferson. It eventually sells for $156,000 at auction, and then things get even stranger as mysteries unravel and con men enter the scene.

A page-turner like no other.

By Benjamin Wallace,

Why should I read it?

3 authors picked The Billionaire's Vinegar as one of their favorite books, and they share why you should read it.

What is this book about?

The rivetingly strange story of the world's most expensive bottle of wine, and the even stranger characters whose lives have intersected with it.

The New York Times bestseller, updated with a new epilogue, that tells the true story of a 1787 Château Lafite Bordeaux—supposedly owned by Thomas Jefferson—that sold for $156,000 at auction and of the eccentrics whose lives intersected with it.

Was it truly entombed in a Paris cellar for two hundred years? Or did it come from a secret Nazi bunker? Or from the moldy basement of a devilishly brilliant con artist? As Benjamin Wallace unravels the mystery,…


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Book cover of Currently Away: How Two Disenchanted People Traveled the Great Loop for Nine Months and Returned to the Start, Energized and Optimistic

Currently Away By Bruce Tate,

The plan was insane. The trap seemed to snap shut on Bruce and Maggie Tate, an isolation forced on them by the pandemic and America's growing political factionalism. Something had to change.

Maggie's surprising answer: buy a boat, learn to pilot it, and embark on the Great Loop. With no…

Book cover of Pappyland: A Story of Family, Fine Bourbon, and the Things That Last

Aaron Goldfarb Why did I love this book?

Booze books need not only to be filed all the way in the back of the bookstore in the “Food/Drink” section; the best deserve to be mainstream—and bestseller Pappyland proved that.

This is a dual memoir in some ways, following the rise, fall, and incredible rise again of the Van Winkle family and their grandfather Pappy’s vaunted and eponymous spirit, along with the story of Thompson reckoning with his own family lore and fatherhood. 

By Wright Thompson,

Why should I read it?

1 author picked Pappyland as one of their favorite books, and they share why you should read it.

What is this book about?

The New York Times bestseller!

“A warm and loving reflection that, like good bourbon, will stand the test of time.” —Eric Asimov, The New York Times

The story of how Julian Van Winkle III, the caretaker of the most coveted cult Kentucky Bourbon whiskey in the world, fought to protect his family's heritage and preserve the taste of his forebears, in a world where authenticity, like his product, is in very short supply.

Following his father’s death decades ago, Julian Van Winkle stepped in to try to save the bourbon business his grandfather had founded on the mission statement: “We…


Explore my book 😀

Book cover of Dusty Booze: In Search of Vintage Spirits

What is my book about?

This book is an intoxicating story of obsessives on the hunt for dusty, old bottles of whiskey, tequila, rum, Chartreuse—you name it—from estate sales, grandpa’s liquor cabinet, out-of-the-way and inner-city liquor stores, and even a Hollywood legend’s sealed office from 1976.

What I and these “dusty hunters” discover are more than just bottles from bygone brands or old formulations no longer available—they find portals into history. Spirits, once bottled, don't age like wine. A bourbon from 1935 lets you savor the end of Prohibition. A 1940s mai tai with actual 1940s rum tastes the way it would to a GI returning from WWII. An old Italian amaro captures la dolce vita in a glass, and vintage gin is a drinkable time capsule from Mad Men-era lunchtime martinis.

Book cover of By the Smoke and the Smell: My Search for the Rare and Sublime on the Spirits Trail
Book cover of A Proper Drink: The Untold Story of How a Band of Bartenders Saved the Civilized Drinking World
Book cover of How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit

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