Why am I passionate about this?

It might be a stretch to call me an expert in ethics, but I have taught ethics for more than 30 years and I’ve read deeply in the field of behavioral ethics. I'm proud of the work I’ve done with the Ethics Unwrapped video project, though most of the credit goes to filmmakers Cara Biasucci (co-author of Behavioral Ethics in Practice: Why We Sometimes Make the Wrong Decisions) and Lazaro Hernandez (producer of Ethics Unwrapped). My passion for this topic is driven largely by the fact that I want my two daughters to live in a world where most people are trying to do the right thing most of the time. 


I wrote

Behavioral Ethics in Practice: Why We Sometimes Make the Wrong Decisions

By Robert A. Prentice, Cara Biasucci,

Book cover of Behavioral Ethics in Practice: Why We Sometimes Make the Wrong Decisions

What is my book about?

Most people wish to be good but have made moral errorsnot because they hadn’t read enough philosophy but…

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The books I picked & why

Book cover of Blind Spots: Why We Fail to Do What's Right and What to Do about It

Robert A. Prentice Why did I love this book?

Love this book! This is a foundational behavioral ethics book, written by two giants in the field—psychologists Bazerman of Harvard Business School and Tenbrunsel of Notre Dame.

It is research-based, yet very accessible to the novice, directly addressing, as the title indicates, why people sometimes mess up and how they can avoid it. It introduces the reader to cognitive biases and other influences that can fool people’s brains into making poor moral choices.

Blind Spots was an invaluable resource for Cara Biasucci and me for many of the 150 or so videos we have produced for Ethics Unwrapped.

By Max H. Bazerman, Ann E. Tenbrunsel,

Why should I read it?

1 author picked Blind Spots as one of their favorite books, and they share why you should read it.

What is this book about?

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In "Blind Spots", leading business ethicists Max Baseman's and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the…


Book cover of Moral Disengagement: How People Do Harm and Live with Themselves

Robert A. Prentice Why did I love this book?

I was intrigued to learn about “moral disengagement,” which is a particular way of thinking about the processes, pressures, and biases that lead good people to do bad things.

The creation of the late Albert Bandura, a psychologist at Stanford University and one of the most influential psychologists of modern times, moral disengagement is the process by which we separate our identity as good people from the bad acts that we do so that we can do what we wish but still think of ourselves as good folks.

At more than 400 pages, this book is not a quick read, but learning about the mechanisms of moral disengagement is endlessly fascinating. The book never bores.   

By Albert Bandura,

Why should I read it?

1 author picked Moral Disengagement as one of their favorite books, and they share why you should read it.

What is this book about?

This insightful textbook asks the question: How do otherwise considerate human beings do cruel things and still live in peace with themselves? Dr. Bandura provides a definitive exposition of the psychosocial mechanism by which people selectively disengage their moral self-sanctions from their harmful conduct. They do so by sanctifying their harmful behaviour as serving worthy causes; absolving themselves of blame; minimizing the harmful effects of their actions; dehumanizing those they maltreat, and blaming them for bringing the suffering on themselves.

Dr. Bandura's theory of moral disengagement is uniquely broad in scope. Theories of morality focus almost exclusively at the individual…


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Book cover of ReInception

ReInception By Sarena Straus,

In 2126, society finally has its quick fix. ReInception is a machine used for modifying human behaviors, everything from taming unruly children to reprogramming terrorists.

Columbia student Leandrea Justus is passively anti-ReInception. But when she and her boyfriend are separated during a bombing at an anti-ReInception rally, Ward — not…

Book cover of Before You Know It: The Unconscious Reasons We Do What We Do

Robert A. Prentice Why did I love this book?

Yale professor John Bargh is a wonderful writer and a great storyteller.

We all know that our minds operate at both a conscious and an unconscious level, but not until I read this book did I realize how much happens at the unconscious level and that this helps explain everything from how getting a flu shot affects our attitudes toward immigration to how having power can induce us to try to unfairly advantage people we perceive to be like us at the expense of “out-group” members. 

By John Bargh,

Why should I read it?

2 authors picked Before You Know It as one of their favorite books, and they share why you should read it.

What is this book about?

'John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.' - Malcolm Gladwell, author of Blink and David and Goliath

How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked - if we knew why we do what we do - could we finally, fundamentally, know ourselves?

From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious…


Book cover of Why They Do It: Inside the Mind of the White-Collar Criminal

Robert A. Prentice Why did I love this book?

The previous books I recommended are theory books written by prominent psychologists, laying out different views of the many psychological forces that can lead even the best-intentioned people to make moral mistakes. This book in many ways is a validation of those books’ theories.

Harvard Business School professor Eugene Soltes was curious about the key question: “Why do good people do bad things?” He developed relationships with many of the high-profile, white-collar criminals of the Enron-era scandals, such as Dennis Kozlowski of Tyco and Andy Fastow of Enron.

As I read these white-collar criminals’ explanations of why they had committed their crimes, I saw concrete examples of the behavioral ethics theories spelled out in the other books I’ve recommended. These were all good, successful people, family men (yes, they were virtually all men) who found themselves in jail. The explanations they give mirror many of those theories.

By Eugene Soltes,

Why should I read it?

2 authors picked Why They Do It as one of their favorite books, and they share why you should read it.

What is this book about?

From the financial fraudsters of Enron, to the embezzlers at Tyco, to the insider traders at McKinsey, to the Ponzi schemer Bernie Madoff, the failings of corporate titans are regular fixtures in the news. In Why They Do It, Harvard Business School professor Eugene Soltes draws from extensive personal interaction and correspondence with nearly fifty former executives as well as the latest research in psychology, criminology, and economics to investigate how once-celebrated executives become white-collar criminals.

White-collar criminals are not merely driven by excessive greed or hubris, nor do they usually carefully calculate costs and benefits before breaking the law.…


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Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success By Sima Dimitrijev, PhD, Maryann Karinch,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of Living Toward Virtue: Practical Ethics in the Spirit of Socrates

Robert A. Prentice Why did I love this book?

I know and admire Paul Woodruff, a noted philosopher at the University of Texas. His worldview has been shaped by his experiences as a young soldier in the Vietnam War and he has spent much of his professional life trying to make sense of those experiences.

The book begins with Woodruff remembering a time, 50 years ago, when he was lying in ambush in Vietnam, pondering the question that he attempts to answer in this book: “What makes the difference in a human being between acting ethically and not? Specifically, in a soldier, between committing atrocities and holding back?” He realized at that moment that all his philosophy training at Princeton had not helped him answer that question.

Much of his discussion in this book, written half a century later, finds useful guidance by focusing on the psychological influences of behavioral ethics rather than the philosophical musings of Socrates.

By Paul Woodruff,

Why should I read it?

1 author picked Living Toward Virtue as one of their favorite books, and they share why you should read it.

What is this book about?

In Living toward Virtue, Paul Woodruff shows how we can set about living ethically through self-questioning, which enables us to avoid moral injury by getting clear about what we are doing and why we are doing it. Self-questioning also helps us recognize the limits of our knowledge and so to avoid the danger of self-righteousness. Using real-life examples, Woodruff shows how we can nurture our souls, enjoy a virtuous happiness, and avoid moral injury as much as possible.

This is in the spirit of Socrates, who urged everyone to commit to a lifelong activity of self-examination. By contrast, modern philosophers…


Explore my book 😀

Behavioral Ethics in Practice: Why We Sometimes Make the Wrong Decisions

By Robert A. Prentice, Cara Biasucci,

Book cover of Behavioral Ethics in Practice: Why We Sometimes Make the Wrong Decisions

What is my book about?

Most people wish to be good but have made moral errorsnot because they hadn’t read enough philosophy but because their brains led them to make poor choices. This book introduces you to behavioral ethics, the science of moral decision making. It doesn’t try to tell you what to believe, but instead teaches you about tricks your mind can play on you that may prevent you from living up to your own moral standards. If you know about the social and organizational pressures, cognitive biases, and situational factors that often lead good people to do bad things, you can often successfully guard against them.

This book complements Ethics Unwrapped, a free ethics educational website with many videos, case studies, teaching notes, blog posts, and more.

Book cover of Blind Spots: Why We Fail to Do What's Right and What to Do about It
Book cover of Moral Disengagement: How People Do Harm and Live with Themselves
Book cover of Before You Know It: The Unconscious Reasons We Do What We Do

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