Here are 5 books that Black On Madison Avenue fans have personally recommended if you like
Black On Madison Avenue.
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I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
A well-written and dispassionate review of the US advertising scene, written by a journalist in the nineteen-fifties, might just sound like (ancient) advertising history. But when I first read this, it came as a massive revelation to me.
I realised that all the core concepts we’d been taught about advertising – propositions, reasons why, message recall, attention, and the rest – were nothing more than phrases spouted by some glib ad man of the past. And we don’t have to believe any of them unless we choose to.
Madison Avenue U.S.A. is a reporter's portrayal of the advertising world and the creative and business minds that have shaped it. A best seller when it was first published in 1958, Martin Mayer's book is the result of hundreds of interviews with the greatest talents in the industry--among them advertising giants Bill Bernbach, James Webb Young, David Ogilvy and Rosser Reeves. Mr. Mayer highlights classic campaigns and the agencies that created them, capturing the excitement, the frenzy and the long hours of work behind original print and broadcast ads. He also reveals the workings of the industry--the money spent (and…
I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!
Gratitude is a fundamental part of my life as an entrepreneur and leader. Of the many books I love on gratitude, this is my favorite. It’s funny and poignant and successfully makes the case that gratitude is a game-changer when it comes to building the business and life of one’s dreams. I am grateful I found this book and this fantastic author!
Bestselling author A.J. Jacobs has undergone a life-changing and entertaining journey. The idea is deceptively simple: he takes one of our greatest pleasures- our morning cup of coffee - and tries to thank every single person involved in making it, from the barista to the coffee farmer and all those in between. This turns out to be a stunningly large number, including artists, chemists, presidents, mechanics, biologists, miners, smugglers and goatherds. Hundreds of people. Thousands. Maybe more.
Through this seemingly straightforward quest, Jacobs reveals inspiring truths. The book is a reminder of the amazing interconnectedness of our world. It shows…
I write about pop culture and women’s history, often as it relates to the body and beauty. I’m intrigued by the ways women claim unconventional means of expression for their own beautification (such as tattooing) and how they harness beauty in the service of social and economic mobility (as in pageant culture). These books offer insight into the varied ways pageantry, from campus pageants to the Miss America stage, inform American identity and ratify the historian Rosalyn Baxandall’s belief that “every day in a woman’s life is a walking Miss America contest.”
Starting from the premise that beauty pageants are often dismissed as “frivolous, meaningless, or carnivalesque and therefore unworthy of serious sustained intellectual scrutiny,” (4) Banet-Weiser shows how class and race, patriotism, and community values are embodied on the pageant stage. Crucially, she proves that the Miss America pageant doesn’t mean “one thing to one audience” and explains how what may seem like an expression of individual ambition is more frequently a reflection of national ideals—and biases.
Sarah Banet-Weiser complicates the standard feminist take on beauty pageants in this intriguing look at a hotly contested but enduringly popular American ritual. She focuses on the Miss America pageant in particular, considering its claim to be an accurate representation of the diversity of contemporary American women. Exploring the cultural constructions and legitimations that go on during the long process of the pageant, Banet-Weiser depicts the beauty pageant stage as a place where concerns about national identity, cultural hopes and desires, and anxieties about race and gender are crystallized and condensed. The beauty pageant, she convincingly demonstrates, is a profoundly…
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
I’ve been reading romance since I was a teenager and writing them just as long. I have given workshops and panels, written a chapter on romance novels in a Kathryn Falk book, and was once the VP of SOLA. I have read thousands of books but few are memorable enough to become my favorites.
I had never read a book about professional boxer, fiction or nonfiction. The subject never interested me. I watched one or two fights on TV. The last was decades ago with the infamous Mike Tyson ear-chomping incident.
When Real by Katy Evan began appearing in my recommended reads, it was a hard no for me. Then, I began seeing the reviews about Remington Tate, a disgraced former boxer who is now a star on the dangerous Underground Circuit.
When I read the book, it instantly captivated me because of Ms. Evan’s descriptions and the emotions she captures. His simple, “I’m Remington,” to Brooke after a brutal fight in the ring won me over and I’ve been a fan ever since.
Brooke Dumas has reinvented herself after a shattered Olympic dream and is now a sports rehab specialist. Dragged to watch an underground fight by her best friend, Melanie, she never expected her life would change when she met Remington Tate "Riptide" - a famous underground fighter who has danger written all over him. Given his reputation, she's convinced he's only interested in a one night stand when he summons her backstage but he hires her as his sports rehab specialist instead. Traveling together, Brooke's physical and emotional attraction to the enigmatic Remy tests her boundaries. She wants him more than…
I once had a history advisor in school whom I informed that I was studying history so I could write fiction better. I saw him cringe a bit at that. Even so, I think that history and fiction–and the mystery–go together well. I am always drawn by mystery dramas–and by the drama of real lives facing and unraveling their way through real events. Of course, that led to graduate studies in cultural and intellectual history, to many years of teaching literature, and to passionate reading of mystery novels. Sparkling fiction and strong narrative history, for me, continue to stimulate a sense of wonder at human experience and this incredible universe we live in.
I loved the intrigue and the sleight-of-hand narrative quality of this character-driven mystery.
The magic interests of the main character drew me into a suspenseful reading experience. Kardos creates a kind of magic with twists and turns in plot and style. This character is a magician who needs all the savvy and brilliance of a wizard to untangle this puzzle.
A fast-paced, page-turning thriller for fans of Michael Connelly and Linwood Barclay.
With nothing left to lose you might as well risk it all.
Natalie Webb has taken the gamble of her life. To survive the night, she will have to use every trick she can - each stack of the deck could be her last.
Lured by a $1.5 million payoff, former card-trick prodigy Natalie has accepted a dangerous proposal from a beguiling card shark: to cheat the table at a high rollers' private poker game.
But blindsided by her own dazzling sleight of hand, Natalie hasn't realised the…
