My favorite books on modern Florida

Why am I passionate about this?

Originally from Punta Gorda, Florida, I am an exiled Florida Man, living in Texas, and specialize in creative nonfiction. I love the absurd, the unusual, and enjoy finding ways to examine and teach history through unexpected topics and sometimes maligned or ridiculed things. My first book, for example, was on the infamous Yugo car. I then wrote a history of the ill-starred Sarajevo Olympics and the oh-for-twenty-six 1976-1977 Tampa Bay Bucs, and most recently a book on the wild heydays of Florida land development in the 1950s, 60s, and 70s. I have a PhD in history from Indiana University Bloomington and have appeared on NPR’s "Weekend Edition," APM’s "Marketplace," and C-SPAN’S "Book TV."


I wrote...

The Swamp Peddlers: How Lot Sellers, Land Scammers, and Retirees Built Modern Florida and Transformed the American Dream

By Jason Vuic,

Book cover of The Swamp Peddlers: How Lot Sellers, Land Scammers, and Retirees Built Modern Florida and Transformed the American Dream

What is my book about?

Florida has long beckoned to retirees seeking to spend their golden years in the sun, but for many the American dream of owning a home there was impossible. That changed in the 1950s, when the so-called "installment land sales industry" appeared out of nowhere to hawk billions of dollars of Florida residential property, sight unseen, to retiring northerners. For only $10 down and $10 a month, working-class pensioners could buy a piece of the Florida dream: a graded homesite that would be waiting for them in a planned community when they were ready to build. 

These communities allowed generations of northerners to move to Florida cheaply, but at a price: high-pressure sales tactics begat fraud; poor urban planning begat sprawl; developers cleared forests, drained wetlands, and built thousands of miles of roads in grid-like subdivisions, which, fifty years later, played an inordinate role in the 2008 subprime mortgage crisis.

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The books I picked & why

Book cover of Oh, Florida!: How America's Weirdest State Influences the Rest of the Country

Jason Vuic Why did I love this book?

To outsiders, Florida seems baffling. It's a state where the voters went for Barack Obama twice, yet elected a Tea Party candidate as governor. Florida is touted as a carefree paradise, yet it's also known for its perils—alligators, sinkholes, pythons, hurricanes, and sharks, to name a few.  It attracts 90 million visitors a year, some drawn by its impressive natural beauty, others bewitched by its man-made fantasies. Oh, Florida!, by award-winning journalist Craig Pittman, explores those contradictions and shows how they fit together to make this the most interesting state.

By Craig Pittman,

Why should I read it?

1 author picked Oh, Florida! as one of their favorite books, and they share why you should read it.

What is this book about?

To some people, Florida is a paradise; to others, a punch line. As Oh, Florida! shows, it's both of these and, more important, it's a Petri dish, producing trends that end up influencing the rest of the country. Without Florida there would be no NASCAR, no Bettie Page pinups, no Glenn Beck radio rants, no USA Today, no "Stand Your Ground,"...you get the idea.

To outsiders, Florida seems baffling. It's a state where the voters went for Barack Obama twice, yet elected a Tea Party candidate as governor. Florida is touted as a carefree paradise, yet it's also known for…


Book cover of Land of Sunshine, State of Dreams: A Social History of Modern Florida

Jason Vuic Why did I love this book?

Gary Mormino ranges far and wide across the landscape and boundaries of a place that is at once America's southernmost state and the northernmost outpost of the Caribbean. From the capital, Tallahassee--a day's walk from the Georgia border--to Miami--a city distant but tantalizingly close to Cuba and Haiti--Mormino traces the themes of Florida's transformation: the echoes of old Dixie and a vanishing Florida; land booms and tourist empires; revolutions in agriculture, technology, and demographics; the seductions of the beach and the dynamics of a graying population; and the enduring but changing meanings of a dream state.

By Gary R. Mormino,

Why should I read it?

1 author picked Land of Sunshine, State of Dreams as one of their favorite books, and they share why you should read it.

What is this book about?

Florida is a story of astonishing growth, a state swelling from 500,000 residents at the outset of the 20th century to some 16 million at the end. As recently as mid-century, on the eve of Pearl Harbor, Florida was the smallest state in the South. At the dawn of the millennium, it is the fourth largest in the country, a megastate, inspiring the invention of new words and expressions: space coast, climate control, growth management, retirement community, theme park, edge cities, shopping mall, boomburbs, beach renourishment, Interstate, and Internet. Land of Sunshine, State of Dreams attempts to understand the firestorm…


Book cover of Bubble in the Sun: The Florida Boom of the 1920s and How It Brought on the Great Depression

Jason Vuic Why did I love this book?

The 1920s in Florida was a time of incredible excess, immense wealth, and precipitous collapse. The decade there produced the largest human migration in American history, far exceeding the settlement of the West, as millions flocked to the grand hotels and the new cities that rose rapidly from the teeming wetlands. The boom spawned a new subdivision civilization—and the most egregious large-scale assault on the environment in the name of “progress.”

By Christopher Knowlton,

Why should I read it?

1 author picked Bubble in the Sun as one of their favorite books, and they share why you should read it.

What is this book about?

Christopher Knowlton, author of Cattle Kingdom and former Fortune writer, takes an in-depth look at the spectacular Florida land boom of the 1920s and shows how it led directly to the Great Depression.

The 1920s in Florida was a time of incredible excess, immense wealth, and precipitous collapse. The decade there produced the largest human migration in American history, far exceeding the settlement of the West, as millions flocked to the grand hotels and the new cities that rose rapidly from the teeming wetlands. The boom spawned a new subdivision civilization-and the most egregious large-scale assault on the environment in…


Book cover of The Swamp: The Everglades, Florida, and the Politics of Paradise

Jason Vuic Why did I love this book?

The Swamp is the stunning story of the destruction and possible resurrection of the Everglades, the saga of man's abuse of nature in southern Florida, and his unprecedented efforts to make amends. Michael Grunwald, a prize-winning national reporter, takes readers on a riveting journey from the Ice Ages to the present, illuminating the natural, social and political history of one of America's most beguiling but least understood patches of land.

By Michael Grunwald,

Why should I read it?

3 authors picked The Swamp as one of their favorite books, and they share why you should read it.

What is this book about?

“Brilliant.” —The Washington Post Book World * “Magnificent.” —The Palm Beach Post * “Rich in history yet urgently relevant to current events.” —The New Republic

The Everglades in southern Florida were once reviled as a liquid wasteland, and Americans dreamed of draining it. Now it is revered as a national treasure, and Americans have launched the largest environmental project in history to try to save it.

The Swamp is the stunning story of the destruction and possible resurrection of the Everglades, the saga of man's abuse of nature in southern Florida and his unprecedented efforts to make amends. Michael Grunwald,…


Book cover of Last Train to Paradise: Henry Flagler and the Spectacular Rise and Fall of the Railroad That Crossed an Ocean

Jason Vuic Why did I love this book?

Last Train to Paradise is acclaimed novelist Les Standiford's fast-paced and gripping true account of the extraordinary construction and spectacular demise of the Key West Railroad—one of the greatest engineering feats ever undertaken, destroyed in one fell swoop by the Labor Day hurricane of 1935. Brilliant and driven entrepreneur Henry Flagler's dream fulfilled, the Key West Railroad stood as a magnificent achievement for more than twenty-two years, heralded as "the Eighth Wonder of the World." Standiford brings the full force and fury of 1935's deadly Storm of the Century and its sweeping destruction of "the railroad that crossed an ocean" to terrifying life.

By Les Standiford,

Why should I read it?

1 author picked Last Train to Paradise as one of their favorite books, and they share why you should read it.

What is this book about?

The fast-paced and gripping true account of the extraordinary construction and spectacular demise of the Key West Railroad—one of the greatest engineering feats ever undertaken, destroyed in one fell swoop by the strongest storm ever to hit U.S. shores.

In 1904, the brilliant and driven entrepreneur Henry Flagler, partner to John D. Rockefeller, dreamed of a railway connecting the island of Key West to the Florida mainland, crossing a staggering 153 miles of open ocean—an engineering challenge beyond even that of the Panama Canal. Many considered the project impossible, but build it they did. The railroad stood as a magnificent…


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Alpha Max

By Mark A. Rayner,

Book cover of Alpha Max

Mark A. Rayner Author Of Alpha Max

New book alert!

Why am I passionate about this?

Author Human shaped Pirate hearted Storytelling addict Creatively inclined

Mark's 3 favorite reads in 2023

What is my book about?

Maximilian Tundra is about to have an existential crisis of cosmic proportions.

When a physical duplicate of him appears in his living room, wearing a tight-fitting silver lamé unitard and speaking with an English accent, Max knows something bad is about to happen. Bad doesn’t cover it. Max discovers he’s the only human being who can prevent the end of the world, and not just on his planet! In the multiverse, infinite Earths will be destroyed.

Alpha Max

By Mark A. Rayner,

What is this book about?

★★★★★ "Funny, yet deep, this is definitely worth venturing into the multiverse for."

Amazing Stories says: "Snarky as Pratchet, insightful as Stephenson, as full of scathing social commentary as Swift or Voltaire, and weirdly reminiscent of LeGuin, Alpha Max is the only multiverse novel you need this month, or maybe ever."

Maximilian Tundra is about to have an existential crisis of cosmic proportions.

When a physical duplicate of him appears in his living room, wearing a tight-fitting silver lamé unitard and speaking with an English accent, Max knows something bad is about to happen. Bad doesn’t cover it. Max discovers…


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Interested in Florida, the Roaring Twenties, and the economy?

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